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Marketing Overseas
The HKTA is heavily involved in promoting Hong Kong overseas. Apart from organising trade missions to attend trade shows and exhibitions, the HKTA organised the Pavilion Hong Kong road show to attract potential visitors in cities all over Europe. In May last year, the HKTA participated in the major Hong Kong Japan Promotion together with the Hong Kong Government and the Hong Kong Trade Development Council. Results have been very encouraging.
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Equally important has been the promotion and expansion of high-yield activities. The HKTA has positioned Hong Kong as Asia's:
Business Capital
Shopping and Dining Capital
Events Capital
Cultural and Leisure Capital Aviation and Cruise Hub
Building for the Future
The tourism industry has a bright future, in which the new international airport and convention centre extension will give us superb competitive advantages. Last year's Visitor and Tourism Study for Hong Kong has provided a road map for the tourism industry as it approaches the 21st Century. In June, the Finance Committee of the Legislative Council approved the allocation of fifty million Hong Kong dollars to HKTA for feasibility studies of priority projects in the Study's report, and the first study relating to Hong Kong Exposition at the turn of the century has just started this month.
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Looking into the future, Hong Kong's tourism industry will be assured of a positive future. The HKTA is planning to expand its Pearl River Delta Tourism Marketing Organisation initiative as well as co-operating as fully as possible with next year's "Visit China Year 1997".
Outlook
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The performance of our tourism industry has been encouraging. In the first seven months of 1996, visitor arrivals had increased 15.8% over the same period of 1995. HKTA is forecasting a 10-15% growth over the whole of 1996.