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Echoing Mr Cheng's views, the Convenor of the Working Group on Human Rights Education Publicity Campaign, Dr Lo Chi-kin, said apart from making people understand that human rights were their basic rights, this year's campaign message also focused on telling people that they should respect the rights of others while protecting rights of their own.
"That is why our campaign logo is in the form of a smiling face made up of a harmonious fusion of two human figures of different colours, designed to represent people of different nationality, colour, age, sex and so on," he said.
Dr Lo noted that issues relating to the fundamental principle of equality and equal opportunities would also be addressed in this year's Campaign.
"In fact, the Campaign in its following two years will dedicate itself to a more thorough exemplification of these two concepts while also addressing the issue of non- discrimination," he added.
On this year's publicity campaign, Dr Lo said a lively and warm approach with examples from real life situations would be adopted to make it easier for the general public to understand how human rights were related to their everyday living.
"We have made use of interesting animation in our four TV publicity films, designed to introduce the basic concepts of human rights and expound on the ideas of equality.
"A theme song sung by famous pop-singer, Mr Lee Hak-ken, was also produced to bring out the message of equal entitlement of human rights," Dr Lo said.
He pointed out that a whole range of publicity items including posters, leaflets, MTR and bus advertisements, light electronic display, press advertisements and radio publicity were in place with a view to promoting the campaign messages to the widest audience possible.
Dr Lo added that a full-time education unit had been set up to produce a series of teaching kits catered for different age groups in the next three years.
The present plan also includes organising seminars for human resources staff in the private sector on equal opportunity and promoting the rights of children with the Hong Kong Committee for UNICEF.