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THURSDAY, NOVEMBER 11, 1993
JUMBO BANNERS PROMOTE ORAL HEALTH
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THE DEPARTMENT OF HEALTH HAS PUT UP THREE MEGA-SIZED BANNERS TO CONVEY ORAL HEALTH MESSAGE TO THE PUBLIC.
SPEAKING AT A BANNER INAUGURATION CEREMONY TODAY (THURSDAY), THE DIRECTOR OF HEALTH, DR SH LEE, SAID DENTAL DISEASES WERE BEHAVIOUR-RELATED.
SUCH PROMOTIONAL WORK COULD INITIATE CHANGES IN THE ORAL HEALTH BEHAVIOUR OF THE POPULATION, HE SAID.
TAKES TIME.
"CHANGE OF HEALTH BEHAVIOUR
THUS PROMOTIONAL ACTIVITIES MUST BE PERSISTENT AND VARIED IN ORDER TO MAINTAIN THE IMPACT AND MOMENTUM OF CHANGE.
ד!
"USING MEGA-SIZED BANNERS IS YET ANOTHER MEDIUM TO PROMOTE ORAL HEALTH, HE SAID.
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TAU !: OFFICES
THE THREE BANNERS, EACH MEASURING SIX TIMES NINE METRES, WERE ERECTED OUTSIDE THE MACLEHOSE DENTAL CENTRE IN WAN CHAI, THE NGAU KOK JOCKEY CLUB CLINIC IN KOWLOON AND THE TAI HING GOVERNMENT IN TUEN MUN RESPECTIVELY.
THE BANNERS WOULD BE DISPLAYED FOR THREE MONTHS AND THEN CHANGED TO A DIFFERENT DESIGN.
HE HOPED THIS WOULD ENABLE EVERYONE IN THE TERRITORY TO HAVE CHANCE TO SEE THE SAME PROMPT ON THE BANNERS.
A
AND
THAT THE SECOND AND PERSUASIVE TO EFFECT
DR LEE SAID THE DEPARTMENT WOULD ENSURE SUBSEQUENT BANNERS WOULD ALL BE PROMPTING CHANGES IN BEHAVIOUR.
THE HONG KONG DENTAL ASSOCIATION SPONSORED THE FIRST TWO SETS OF BANNERS.
THE PRODUCTION OF
THE PRESIDENT OF THE PROMOTION WAS
ALSO SPEAKING AT THE CEREMONY, ASSOCIATION, DR PHILIP TANG, STRESSED THAT ORAL HEALTH THE ESSENCE OF THE VERY FIRST STEP IN PRIMARY HEALTH CARE.
DESCRIBING THE ERECTION OF THE BANNERS AS A MILESTONE
ACHIEVEMENT IN ORAL HEALTH PROMOTION, DR FOUND THEM EFFECTIVE IN INFLUENCING PARTICIPATE IN THE PROGRAMME.
THE
TANG SAID THE AUDIENCE AND WAS
ASSOCIATION GLAD TO
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