THURSDAY, APRIL 29, 1993
REAR-MOUNTED ADVERTISING ON TAXIS APPROVED
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THE TRANSPORT DEPARTMENT HAS GIVEN APPROVAL FOR TAXIS TO CARRY REAR-MOUNTED ADVERTISING SIGNS ON THE BOOT OF VEHICLES FROM MAY 1.
A SPOKESMAN FOR THE DEPARTMENT SAID TAXI OWNERS APPLYING FOR ADVERTISING IN OR ON TAXIS FOR THE FIRST TIME SHOULD SUBMIT AN APPLICATION TO THE PUBLIC VEHICLES SECTION OF THE DEPARTMENT.
AN ADMINISTRATION FER OF $100 WILL BE CHARGED FOR PERMISSION TO DISPLAY ADVERTISEMENT ON RACH TAXI.
"FOR THOSE WHO HAVE ALREADY OBTAINED APPROVAL, THEY SHALL APPLY IN WRITING WITH COPIES OF THE CAR REGISTRATION DOCUMENT.
"A FRESH APPROVAL LETTER WHICH EXTENDS THE APPROVAL ΤΟ COVER THE BOOT PANEL ADVERTISEMENT WILL BE ISSUED AT NO EXTRA CHARGE," THE SPOKESMAN SAID.
HE REMINDED TAXI OWNERS WHO WISHED то INSTALL REAR-MOUNTED ADVERTISING SIGNS ΤΟ OBSERVE THE GUIDELINES LAID DOWN BY THE DEPARTMENT.
THE GUIDELINES SPECIFIED THAT THE MAXIMUM HEIGHT OF THE UPPERMOST PART OF THE SIGN BOARD SHALL NOT PROJECT MORE THAN 25MM ABOVE THE LOWEST TRANSPARENT POINT OF THE REAR WINDOW MEASURED HORIZONTALLY EXCLUDING THE BLACK-TINTED SURROUND. THE WIDTH OF THE STRUCTURE SHALL NOT EXCEED THE WIDTH OF THE BOOT PANEL.
INTERESTED PARTIES CAN SUBMIT THE DESIGN OF THE ADVERTISING SIGNBOARD TO THE VEHICLE EXAMINATION DIVISION OF TRANSPORT DEPARTMENT FOR TYPE APPROVAL, THE SPOKESMAN SAID.
NO PARTY OR AGENT HAS BEEN GIVEN THE EXCLUSIVE RIGHT ON THE DESIGN OF THE BOOT PANEL ADVERTISING SIGN, HE ADDED.
THE SPOKESMAN SAID THE ADVERTISEMENT AND STRUCTURE SHOULD BE MAINTAINED AT ALL TIMES IN A SOUND AND SAFE CONDITION.
THE INSTALLATION AND THE ADVERTISEMENT DISPLAYED WOULD ВЕ CHECKED AT THE ANNUAL VEHICLE EXAMINATION OR HALF YEARLY INSPECTION, HE ADDED.
"THERE IS NO CHANGE TO THE CONDITIONS FOR ADVERTISEMENTS TO BE DISPLAYED UNDER THE EXISTING THREE METHODS, I.E. ON THE INTERIOR PARTS OF THE VEHICLE OR ON THE EXTERIOR FRONT AND/OR REAR DOOR PANELS OF THE VEHICLE BELOW THE SIDE WINDOWS AND ON THE ROOF OF THE VEHICLES. HE SAID.
FI
IN LINE WITH THE GOVERNMENT'S ANTI-SMOKING POLICY, THE SPOKESMAN SAID NO ADVERTISING OF TOBACCO AND TOBACCO-RELATED SHOULD BE DISPLAYED ON THE REAR-MOUNTED ADVERTISING PANEL.
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