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20
FRIDAY, JUNE 26, 1992
YOUNG PEOPLE TEND TO CHOOSE THE
MEDIA THAT THEY FAVOUR AND THIS IN TURN IS INFLUENCED BY THE POPULAR TRENDS AND MESSAGES THROUGH THE MASS MEDIA.
"MEDIA CHOICE EDUCATION MAY HELP DISCERNING VIEWERS WHO CAN MAKE THE BEST OUT OF TO THEM.
RELAYED
BECOME PEOPLE YOUNG
THE MEDIA AVAILABLE
FOR
14
AND
"TELEVISION STARS AND POP SINGERS CAN ALSO BE
MESSAGES POSITIVE CONVEYING HEALTHY
то
EFFECTIVE
YOUNG
AGENTS PEOPLE,
**
PROFESSOR CHOW SAID.
A HOMOGENOUS COULD
THE SURVEY ALSO FOUND THAT YOUNG PEOPLE WERE NOT GROUP. DIFFERENT ARCHETYPES OF YOUTH WITHIN A CERTAIN AGE GROUP BE IDENTIFIED.
"EACH GROUP
HAS
ITS
MEDIA UNIQUE
CONSUMPTION
SPECIFIC ATTITUDES.
PATTERN
AND
WE
A
THIS SURVEY WOULD BE "THE ARCHETYPES OF YOUTH IDENTIFIED IN USEFUL TO PEOPLE INVOLVED IN YOUTH DEVELOPMENT WORK, FOR EXAMPLE NOW HAVE A CLEARER PICTURE AS TO WHICH MEDIA WE SHOULD USE TO REACH
YOUNG PEOPLE MORE PARTICULAR ARCHETYPE OF
EFFECTIVELY,' PROFESSOR
CHOW EXPLAINED.
"I
ON FOLLOW-UP ACTIONS, PROFESSOR CHOW SAID A SEMINAR TO THE SURVEY FINDINGS WOULD BE HELD LATER THIS YEAR.
DISCUSS
THE SECONDARY ANALYSIS OF THE SURVEY WOULD. FOR SALE.
ALSO BE PUBLISHED
PROFESSOR
CHOW
OF ALSO HOPED TO EXPLORE THE POSSIBILITY
FOR PUBLICATION, BASED ON INVITING MEDIA EXPERTS TO WRITE ARTICLES THE SURVEY FINDINGS.
THE
SURVEY
WAS
LAST
YEAR,
WITH
THE CONDUCTED IN JUNE
OF MASS OBJECTIVES OF IDENTIFYING THE YOUTH'S CONSUMPTION PREFERENCE
MEDIA EXPOSURE WITH THEIR VALUES, MEDIA; CORRELATING THE YOUTH'S
THE IDENTIFYING KNOWLEDGE;
AND
SOCIAL
AND SOCIAL PERCEPTION ARCHETYPES OF YOUTH AND THEIR RESPECTIVE MEDIA BEHAVIOUR.
THIS SURVEY WAS FOLLOWED BY A SECONDARY ANALYSIS COLLECTED BY A RESEARCHER.
OF THE DATA
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