TUESDAY, JUNE 16, 1992
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THE ROLE OF SPONSORSHIP IN THE ARTS
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ARTS SPONSORSHIP WAS A TRIANGULAR BALANCE BETWEEN THE ARTS, BUSINESS, AND THE AUDIENCE, CHAIRMAN OF THE URBAN COUNCIL CULTURE. SELECT COMMITTEE, MR MAN SAI-CHEONG SAID TODAY (TUESDAY).
SPEAKING AT THE ROTARY CLUB OF HONG KONG MEETING, MR MAN SAID THAT THE URBAN COUNCIL ARTS ORGANISATIONS WERE WISHING TO ENTER INTO BUSINESS SECTOR.
CITY NORTH LUNCHEON AND MANY OTHER LOCAL PARTNERSHIPS WITH THE
"THE COUNCIL RECOGNISES THE VALUE OF COMMERCIAL SPONSORSHIP BECAUSE IT CAN SEE THAT ARTS PROVISION IS AN EXPENSIVE MAN SAID.
NOTING THAT THE URBAN COUNCIL WAS ITSELF ARTS, MR MAN SAID THAT THE COUNCIL WAS ALSO A PROGRAMMES, USING PUBLIC MONEY ΤΟ SUBSIDIZE MEMBERS OF THE PUBLIC.
BUSINESS," MR
A PRESENTER OF THE SPONSOR OF CULTURAL THESE ACTIVITIES ΤΟ
"BY POOLING RESOURCES OF THE PUBLIC AND PRIVATE SECTOR, IT CAN ENLARGE THE SOURCES OF FUNDING. IT THEN CAN ORGANISE MORE PROGRAMMES, AND ENHANCE THE QUALITY OF ITS PRESENTATIONS AND FACILITIES, THE COUNCILLOR SAID.
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MR MAN POINTED OUT THAT THE BASIS OF ANY BUSINESS/ARTS CO-OPERATION COMPRISED THREE VITAL ELEMENTS: THE MATURITY OF HONG KONG AS AN INTERNATIONAL FINANCIAL AND TRADE CENTRE; THE AVAILABILITY OF PROGRAMMES, VENUES AND FACILITIES ABLE TO MEET THE EXPECTATION OF SPONSORS; AND THE EXISTENCE OF AN APPRECIATIVE TARGET AUDIENCE.
"MAJOR CORPORATIONS HAVE PROSPERED AND TAKEN ROOT IN THE LOCAL COMMUNITY, AND ARE KEEN TO BE ACKNOWLEDGED AS CONTRIBUTORS TO THE QUALITY OF LIFE OF THE COMMUNITY," THE COUNCILLOR SAID.
"THEY WERE IN A SAME VIEW THAT SPONSORSHIP WAS USED AS A VEHICLE TO CONVEY THE COMPANY'S MESSAGE OF PARTICIPATION IN AND COMMITMENT TO THE SOCIETY IN WHICH IT HAS GROWN, HE CONTINUED.
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ALTHOUGH FINANCIAL SUPPORT WAS THE MOST SIGNIFICANT CONTRIBUTION OF A BUSINESS SPONSOR, MR MAN SAID IT NEEDED THE EXPERTISE AND FACILITIES OF THE ARTS IN ORDER то SUCCESSFULLY PULL OFF A SPONSORSHIP DEAL.
"IN HONG KONG, LOCAL ARTS MANAGERS HAVE, THROUGH YEARS OF HARD WORK AND EXPERIMENTATION, ACQUIRED EXPERIENCE AND EXPERTISE IN THIS AREA. THEY ARE READY TO OFFER THEIR EXPERTISE TO MEET THE SPONSORS' EXPECTATIONS.
AN AFFLUENT WORK. THERE HAS CAN TARGET THEIR
MEANWHILE, WITH THE DEVELOPMENT OF HONG KONG INTO
WITH SOCIETY, AND AFTER LOCAL PRESENTERS' YEARS OF HARD EMERGED AN AUDIENCE FOR THE ARTS TO WHOM SPONSORS MESSAGE OF COMMITMENT TO THE LOCAL COMMUNITY.
MR MAN NOTED THAT THE URBAN COUNCIL AND MANY OTHER ART'S ORGANISATIONS HAVE THE EXPERTISE. CONTACTS, VENUES AND OTHER RESOURCES TO PRESENT A VARIETY OF ATTRACTIVE ACTIVITIES FOR SPONSORS WITH DIFFERING REQUIREMENTS.
/"THIS INVOLVES