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FRIDAY, AUGUST 2, 1991
RISING NEEDS FOR QUALITY PROGRAMMES
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THERE IS AN EVER INCREASING DEMAND IN HONG KONG FOR QUALITY PROGRAMMES TO MEET RISING EXPECTATIONS AS THE CITY BECOMES MORE PROSPEROUS AND COSMOPOLITAN, THE ACTING GOVERNOR, SIR DAVID FORD, SAID TODAY (FRIDAY).
WITH THE SIGNIFICANT DEVELOPMENTS RECENTLY IN RADIO AND OF A PAN-ASIAN TELEVISION BROADCASTING, WHICH INCLUDED THE LAUNCHING REGIONAL SATELLITE TELEVISION SERVICE THIS APRIL AND THE COMMENCEMENT OF METRO BROADCAST, SIR DAVID SAID HONG KONG WAS NOW FIRMLY ON THE MAP AS A REGIONAL BROADCASTING CENTRE.
SPEAKING AT THE CEREMONY TO MARK THE INAUGURATION OF METRO BROADCAST, SIR DAVID SAID THE COMMERCIAL VITALITY OF HONG KONG DEPENDED ON HEALTHY COMPETITION WHICH HAD ALWAYS BEEN A FEATURE OF THE CITY.
"METRO'S EMERGENCE WILL CREATE A HEALTHY AND POSITIVE SPIRIT OF COMPETITION AMONG BROADCASTERS IN HONG KONG AND, JUST
AS IMPORTANT, PROVIDE LISTENERS WITH A MUCH WIDER CHOICE OF HIGH QUALITY PROGRAMMES, HE SAID.
14
1959. IN
METRO IS HONG KONG'S FIRST NEW RADIO STATION SINCE KEEPING WITH ITS IMAGE AS A STATION OF THE 90'S, SIR DAVID SAID IT HAD INTRODUCED NEW PROGRAMMING CONCEPTS THAT WERE UNIQUE IN THE HONG KONG BROADCASTING SCENE.
ITS
PROGRAMMING STRATEGY IS TO DEDICATE ONE CHANNEL FOR ONE FOR SLIGHTLY OLDER PEOPLE AND ONE FOR NEWS
PEOPLE. INFORMATION.
YOUNG AND
SIR DAVID NOTED THAT METRO RECOGNISED THE IMPORTANCE OF BILINGUALISM AND AIMED TO FOSTER CROSS-CULTURAL COMMUNICATION AND IDENTITY.
M
"WITH SUCH CREATIVE AND IMAGINATIVE PROGRAMMES, I AM SURE THAT METRO WILL ATTRACT NEW TALENT AND ENERGY TO THE BROADCASTING FIELD, HE SAID.
SIR DAVID NOTED THAT THE RADIO STATIONS IN HONG KONG HAD FOR MANY YEARS PROVIDED AN EXCELLENT SERVICE TO THE COMMUNITY.
"TODAY WE HAVE OVER THREE MILLION RADIO SETS IN HONG KONG,
** HE
SAID.
HE FURTHER POINTED OUT THAT THE BROADCASTING TUNE CONTINUED TO DEVELOP AND CHANGE.
OF
THE FIRST RADIO STATION IN HONG KONG COMMENCED BROADCASTING 63 YEARS AGO, IN 1928, WHEN 124 RADIO LICENCES WERE SOLD TO OWNERS RADIO SETS.
/SIR DAVID