THURSDAY, APRIL 11, 1991
- 11
BUSINESS COMMUNITY'S VIEWS TO BE SOUGHT ON ARTS SPONSORSHIP
ARTS,
DR WANG
THE CHAIRMAN OF THE COUNCIL FOR THE PERFORMING GUNGWU, TODAY (THURSDAY) WELCOMED THE PUBLICATION OF A PROPOSED STRATEGY FOR PROMOTING BUSINESS SPONSORSHIP OF THE ARTS.
THE STRATEGY WAS COMMISSIONED BY THE SECRETARY FOR RECREATION AND CULTURE, MR A.K. CHUI, AND UNDERTAKEN BY DIRECTOR OF BRITAIN'S ASSOCIATION FOR BUSINESS SPONSORSHIP OF THE ARTS, MR COLIN TWEEDY.
DR WANG SAID THE DRAFT STRATEGY CALLED FOR THE GOVERNMENT AND THE COUNCIL TO JOIN WITH BUSINESS ORGANISATIONS AND ARTS GROUPS IN A CO-ORDINATED EFFORT TO INCREASE ARTS SPONSORSHIP.
MEASURES PROPOSED INCLUDED CHANGES TO THE COUNCIL'S MATCHING GRANT SCHEME, TRAINING FOR ARTS GROUPS IN SPONSORSHIP AND FUND-RAISING TECHNIQUES AND MARKET RESEARCH ON THE SIZE AND NATURE OF THE AUDIENCE FOR ARTS EVENTS.
DR WANG SAID IF SPONSORSHIP OF THE ARTS WAS ΤΟ INCREASE SIGNIFICANTLY, IT WOULD BE CRUCIAL TO PERSUADE THE BUSINESS COMMUNITY THAT ARTS SPONSORSHIP COULD CONTRIBUTE TO A COMPANY'S MARKETING AND CORPORATE RELATIONS OBJECTIVES.
THE RECENTLY FORMED FOUNDATION OF BUSINESSES IN SUPPORT OF THE ARTS COULD PLAY A KEY ROLE IN THIS PROCESS.
OF
CONSIDERING
THE COUNCIL DECIDED AT ITS MEETING TODAY TO SEEK THE VIEWS BUSINESS AND THE ARTS ON THE PROPOSED STRATEGY, BEFORE WHAT ACTION SHOULD BE TAKEN AT ITS NEXT MEETING IN JUNE.
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FILM CENSORSHIP FEES TO BE REVISED
FILM CENSORSHIP FEES WILL BE REVISED FROM JULY 1.
A SPOKESMAN FOR THE TELEVISION AND ENTERTAINMENT LICENSING AUTHORITY SAID TODAY (THURSDAY} THAT THE GOVERNOR IN COUNCIL HAS APPROVED THE NEW RATE OF $50 PER MINUTE OF RUNNING TIME OR PART THEREOF IN ORDER TO RECOVER THE FULL COST OF FILM CENSORSHIP.
THE SPOKESMAN POINTED OUT THAT THE CURRENT RATE OF $36 PER MINUTE OF RUNNING TIME OR PART THEREOF WAS FIXED IN NOVEMBER, 1988 WHEN THE FILM CENSORSHIP ORDINANCE CAME INTO OPERATION.
"IT WAS THEN INTENDED THAT THE FULL COST OF FILM CENSORSHIP WOULD BE RECOVERED AT A LATER STAGE.
A RECENT COSTING EXERCISE REVEALED THAT, TO RECOVER COST, THE FEE SHOULD BE REVISED TO $50 PER MINUTE OF RUNNING PART THEREOF, THE SPOKESMAN SAID.
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THE FULL TIME OR
/"THE REVISION