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FRIDAY, JANUARY 18, 1991
NOTING THAT THE THREE THEMES FOR THE CAMPAIGN WERB "PREVENT CRIME" "REPORT CRIME" AND "PROVE CRIME", MR COLLINS SAID THAT THESE WERE THE CIVIC DUTIES OF BACH MEMBER OF THE PUBLIC IN HONG KONG.
"WE HOPE THE SPECIAL PUBLICITY DRIVE WILL ENCOURAGE THE PUBLIC TO UNDERTAKE EACH OF THESE DUTIES WITH EVEN GREATER VIGOUR AND ENTHUSIASM, HE SAID.
MR COLLINS SAID THAT A NUMBER OF ACTIVITIES WOULD TAKE PLACE AT THE CENTRAL AND DISTRICT LEVEL TO SUPPORT THE SPECIAL PUBLICITY DRIVE.
"THESE INCLUDE ACTIVITIES ORGANISED BY THE 19 DISTRICT FIGHT CRIME COMMITTEES, BUS TOURS BY FCC MEMBERS TO VISIT SUCH ACTIVITIES AND DISTRIBUTION OF FIGHT CRIME PUBLICITY PACKAGES TO 100,000
HOUSEHOLDS.
"THE HIGHLIGHT OF THESE ACTIVITIES WILL BE THE ENJOY YOURSELF TONIGHT FIGHT CRIME SPECIAL ON FEBRUARY 1," HE SAID.
TO TIE IN WITH THE LAUNCH OF THE FIGHT CRIME CAMPAIGN SPECIAL PUBLICITY DRIVE, THE GOVERNMENT HAS PRODUCED A WIDE RANGE OF PUBLICITY MATERIALS TO DISSEMINATE CAMPAIGN MESSAGES TO ALL SECTORS OF THE COMMUNITY.
FIVE NEW ANNOUNCEMENTS IN THE PUBLIC INTEREST (API'S) ON THE "REPORT CRIME" AND "PROVE CRIME" THEMES WILL BE SCREENED ON BOTH TV STATIONS FROM TODAY.
A GENERAL POSTER ΤΟ PROMOTE THE NEW CAMPAIGN SLOGAN "JOIN FORCES AGAINST CRIME" AND A POSTER URGING MEMBERS OF THE PUBLIC TO REPORT CRIME HAVE BEEN PRODUCED. THESE WILL BE DISPLAYED GOVERNMENT POSTER SITES AND WILL ALSO BE DISTRIBUTED TO DISTRICTS DISPLAY AT SUITABLE VENUES.
AT
FOR
SIMILAR POSTERS WILL ALSO BE MOUNTED ON THE TRACK-SIDE POSTER SITES IN MTR STATIONS AND INSIDE MTR TRAINS,
TO INCREASE AWARENESS OF THE NEW CAMPAIGN AMONG THE GENERAL PUBLIC, A SPECIAL THEME SONG HAS BEEN WRITTEN AND SUNG BY POPULAR ACTOR ANDY LAU TAK-WAH. THE THEME SONG WILL BE BROADCAST AS GOVERNMENT MESSAGES BY RADIO STATIONS FROM NEXT WEEK.
A MUSIC VIDEO ON THE SONG IS ALSO BEING PRODUCED AND IB EXPECTED TO GO ON AIR ON BOTH TV STATIONS IN BARLY FEBRUARY.
HAS THE
APART FROM GOVERNMENT PUBLICITY EFFORTS, THE CAMPAIGN WHOLE-HEARTED SUPPORT FROM THE MEDIA AND COMMERCIAL ORGANISATION.
THE ROYAL HONG KONG JOCKEY CLUB WILL BE SCREENING THE NEW FIGHT CRIME API'S DURING RACES FOR ONE MONTH STARTING JANUARY 27, WHILE CINEMA OPERATORS WILL SCREEN FREE OF CHARGE A SPECIAL SLIDE ON "REPORT CRIME".
THE NEW FIGHT CRIME LOGO AND SLOGAN HAVE ALSO BEEN PAINTED ON TWO KMB BUSES WHICH WILL MAKE THEIR DEBUT ON SUNDAY (JANUARY 20) WHEN THEY WILL HAVE ON BOARD FCC MEMBERS VISITING VARIOUS DISTRICTS.
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