SATURDAY, JULY 21, 1990

TWENTY YEARS AGO, IT (HONG KONG) WAS CALLED A CULTURAL DESERT, AND OPPORTUNITIES FOR APPRECIATING THE ARTS USUALLY TOOK THE FORM OF IMPORTING OVERSEAS ARTS GROUPS ON RARE OCCASIONS FOR THE ENJOYMENT THE MINORITY

EXPATRIATE HIGH

GROUP INCOME

-

A LARGELY COMMUNITY," MRS LAU SAID.

OF

IN

THE

LAU

SAID

SURFACE" AND A

LOT

HAD

COMMENTING ON BUSINESS SPONSORSHIP FOR THE ARTS, MRS

JUST "SCRATCHED

ONLY

THE

HONG KONG HAD DEPENDED ON AD HOCKERY AND PHILANTHROPY.

"WE INTEND TO CHANGE THAT," MRS LAU SAID.

"DESPITE THE FACT THAT HONG KONG IS NOT AN INDEPENDENT COUNTRY, WITH LITTLE POLITICAL CLOUT TO SPEAK OF IN ATTRACTING MAJOR BUSINESS SPONSORS OF THE ARTS, THE POTENTIAL IS VERY MUCH THERE," SHE SAID.

KONG IN THE LAST 10 YEARS, MRS LAU SAID, HONG ENCOURAGED THE GROWTH OF LOCAL HONG KONG BALLET, THE CHUNG CONTEMPORARY DANCE COMPANY,

ARTISTIC YING

HAD VIGOROUSLY FOR TALENTS,

THEATRE

COMPANY

AND

THE EXAMPLE,

THE CITY

TO

ΤΟ TURN RESPONDING MERELY TO THE

"THE QUESTION IS HOW TO ATTRACT BUSINESS SPONSORS SUPPORTING THESE LOCAL TALENTS INSTEAD OF BIG NAMES FROM OVERSEAS," SHE ADDED.

MRS LAU SAID THE HONG KONG GOVERNMENT FELT THAT MORE BUSINES9

HELP SPONSORSHIP SHOULD BE ENCOURAGED TO

FUND THE BURGEONING ARTS

GROUPS.

"THROUGH THE COUNCIL FOR PERFORMING ARTS, THE GOVERNMENT FEELS FORMS AND то IT SHOULD RETAIN RESPONSIBILITY FOR DEVELOPING NEW ART ENCOURAGE EXPERIMENTAL ARTS GROUP THROUGH

GRANTS, MRS LAU

SAID.

SEEDING

tr

TO

SHE POINTED OUT THAT THE COUNCIL HAD RECENTLY INTRODUCED

BUSINESS PLEDGED MATCHING GRANTS WHEREBY FOR EVERY DOLLAR THAT A SPONSOR A PERFORMING ARTS GROUP, IT PROVIDED ANOTHER DOLLAR.

"THIS MATCHING GRANT SCHEME HAS KICKED OFF WITH HK$1 MILLION

IS INTENDED TO DRAWN FROM THE COUNCIL'S ANNUAL VOTE, AND

ENCOURAGE BOTH BUSINESS AND PERFORMING GROUPS TO EXPERIENCE THE MUTUAL BENEFITS OF ASSISTING BUSINESS WITH THE ARTS, SHE SAID.

11

A

NUMBER OF AND HAD

MRS LAU SAID THIS TWO-MONTH-OLD SCHEME HAD DRAWN ENQUIRIES FROM BOTH THE BUSINESS SECTOR AND THE ARTS GROUPS, SUCCESSFULLY MATCHED TWO PROJECTS.

CO-OPERATION

FOUND

IN

BETWEEN THE THE RECENT

SHE ADDED THAT AN EXAMPLE OF CLOSE

SECTOR COULD BE GOVERNMENT AND THE BUSINESS FORMATION OF A FOUNDATION OF BUSINESS IN SUPPORT OF THE ARTS (FBSA).

"THROUGH THE INITIATIVE OF THE MANAGING DIRECTOR THE GOVERNMENT PROVIDING SUPPORT WHERE NECESSARY, THIS NOW IN ITS FORMATIVE STAGE," SHE SAID.

OF DHL WITH FOUNDATION IS

/"ITS OBJECTIVE

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