FRIDAY, FEBRUARY 23, 1990
ADVERTISING PLAYS A BIG ROLE IN SOLVING POLLUTION PROBLEMS
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ADVERTISING HAS A BIG ROLE TO PLAY IN SOLVING POLLUTION PROBLEMS THROUGH MAKING THE COMMUNITY AWARE OF THESE PROBLEMS AND INDIVIDUALS' RESPONSIBILITY IN PROTECTING THE ENVIRONMENT, DIRECTOR OF ENVIRONMENTAL PROTECTION, DR STUART REED, SAID TODAY (FRIDAY)..
THE ADVERTISING INDUSTRY WOULD ALSO SERVE TO BRING TOGETHER THE USERS AND SUPPLIERS OF SERVICES AND EQUIPMENT NEEDED TO DEAL WITH SPECIFIC POLLUTION PROBLEMS, HE SAID.
SPEAKING AT A SEMINAR ON "ADVERTISING IN THE 90's" ORGANISED BY THE SOCIETY OF HONG KONG PUBLISHERS, DR REED SAID HE EXPECTED THAT THERE WOULD BE A SUBSTANTIAL INCREASE IN ENVIRONMENTAL ADVERTISING IN HONG KONG DURING THE CURRENT DECADE.
EXPLAINING THE GOVERNMENT'S $20 BILLION COMPREHENSIVE AND INTEGRATED ENVIRONMENTAL PROGRAMME SET OUT IN THE WHITE PAPER ON POLLUTION, DR REED SAID HE BELIEVED THAT THERE WOULD BE A PARALLEL ACTIVITY IN THE PRIVATE SECTOR WHERE THERE WOULD BE A TREMENDOUS INCREASE IN DEMAND FOR SERVICES AND EQUIPMENT IN THE ENVIRONMENTAL FIELD.
"SO LOOKING AT 'ADVERTISING IN THE 90'S' IN THIS CONTEXT, THERE IS GOING TO BE A MAJOR REQUIREMENT FOR TRADE ADVERTISING AND EXHIBITIONS TO PUT THOSE WITH A NEED FOR SERVICES AND EQUIPMENT IN TOUCH WITH THE SUPPLIERS OF THESE GOODS, HE SAID.
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ON THE GOVERNMENT SIDE, DR REED SAID THERE WOULD BE A CONTINUING NEED TO KEEP ENVIRONMENTAL ISSUES ON THE COMMUNITY AGENDA.
"WE PLAN TO EXPAND OUR EFFORTS BY FOLLOWING UP THE PRESENT GOVERNMENT PUBICITY CAMPAIGN WHICH IS LIKELY TO BE ALLOCATED AROUND $1.5 MILLION IN 1990-91, HE SAID.
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AN EXPANSION IN ADVERTISING AND RELATED ACTIVITIES WOULD ALSO BE EXPECTED THROUGH THE WORK OF THE ENVIRONMENTAL CAMPAIGN COMMITTEE ESTABLISHED RECENTLY BY THE GOVERNOR.
THERE WERE ALSO PLANS TO INCREASE THE FLOW OF ENVIRONMENTAL INFORMATION TO THE COMMUNITY AS A WHOLE, BUT PARTICULARLY THE EDUCATIONAL SECTOR, BY SETTING UP AN ENVIRONMENTAL RESOURCE CENTRE WHICH WOULD BE HOUSED IN THE OLD WAN CHAI POST OFFICE, DR REED ADDED.
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IN THE PRIVATE SECTOR, DR REED SAID HE EXPECTED ENVIRONMENTAL ADVERTISING IN THE 90'S TO GROW AS PRIVATE SECTOR COMPANIES SOUGHT ESTABLISH THEIR ENVIRONMENTAL PROBITY AND GENERALLY GREEN IMAGE THE EYES OF THE COMMUNITY.
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I WOULD REGARD THE SIGNIFICANT ROLE OF ADVERTISING AS A IMPORTANT ELEMENT IN OUR COLLECTIVE EFFORTS TO MAKE HONG KONG A HEALTHY AND BETTER PLACE TO LIVE IN THE FUTURE," HE SAID.
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