17
WEDNESDAY. OCTOBER 25, 1989
NUMBER OF TOURISTS TO DROP AFTER RECORD YEAR
IS NO THE RECENT EVENTS IN CHINA HAVE DEMONSTRATED THAT THERE
VISITOR ARRIVALS IN ROOM FOR COMPLACENCY IN THE TOURISM INDUSTRY AS
SAME PERIOD LAST JUNE AND JULY DROPPED BY OVER 20 PER CENT OVER THE
HONG KONG TOURIST ASSOCIATION, THE YEAR, THE CHAIRMAN OF THE
HON MARTIN BARROW, SAID IN THE LEGISLATIVE COUNCIL TODAY (WEDNESDAY).
AND SEPTEMBER HE SAID THERE WERE SOME IMPROVEMENTS FOR AUGUST
TIME FOR VISITOR ARRIVALS BUT IT WAS CLEAR THAT IT WOULD TAKE SOME FROM MAJOR LONG-HAUL MARKETS TO RETURN TO PREVIOUS LEVELS.
ASSOCIATION A DROP OF FIVE PER COMPARED WITH
TABLING THE ANNUAL REPORT OF THE HONG KONG TOURIST FOR THE 1988-89 FINANCIAL YEAR. MR BARROW SAID CENT IN VISITOR ARRIVALS WAS BEING FORECAST THIS YEAR. 1988.
"THIS WILL BE THE FIRST TIME THAT WE HAVE SINCE 1971." HE SAID.
THE 1988-89 YEAR HAD BEEN A RECORD TERMS OF THE NUMBER OF VISITORS AND THE KONG.
EXPERIENCED A DROP
ONE FOR TOURISM BOTH IN AMOUNT THEY SPENT IN HONG
BILLION.
VISITOR ARRIVALS ROSE 24 PER CENT OVER 1987 TO 5.6 MILLION
PËR
TO $33 CENT
WHICH TOURISM RECEIPTS GREW BY 31 EQUIVALENT TO 7.3 PER CENT OF HONG KONG'S GROSS DOMESTIC PRODUCT.
MR BARROW POINTED OUT THAT HOTELS OCCUPANCY RATE OF 92 PER CENT DURING 1988.
AND
WAS
ACHIEVED A RECORD AVERAGE
BY THE END OF THE YEAR THERE WERE 23,000 ROOMS IN HOTELS AND ANOTHER 4.800 WERE BEING ADDED THIS YEAR. A WERE SCHEDULED TO OPEN IN 1990.
HONG KONG'S FURTHER 4.000
MR BARROW SAID THE HONG KONG TOURIST ASSOCIATION, BACKED BY THE
HAD EMBARKED ON AN
MARKETING EXTENSIVE
HONG
AS ASIA'S KONG'S SUCCESS
MOST POPULAR
PROGRAMME
то
TRAVEL
INDUSTRY, MAINTAIN DESTINATION.
FOR MAJOR "SOME 20 LARGE-SCALE PROMOTIONS HAVE BEEN ORGANISED
AS AN EXCITING AND MARKETS IN THE COMING YEAR TO PROJECT HONG KONG
OFFERING MORE HOTEL ROOMS. INCREASED
DESTINATION.
VIBRANT TRAVEL AIRLINE CAPACITY AND NEW VISITOR ATTRACTIONS.
"THE EMPHASIS WILL BE ON ATTRACTING
MORE HIGH-YIELD
VISITORS
AND EXTENDING THEIR LENGTH OF STAY.
"THE ASSOCIATION WILL CONTINUE ΤΟ MARKETING OPPORTUNITIES WITH AIRLINES, HOTELS AND TOUR WHOLESALERS STRETCH THE MARKETING DOLLAR AND MAXIMISE THE IMPACT OF THE HONG TRAVEL MESSAGE OVERSEAS.
EXPLORE
CO-OPERATIVE
TO
KONG
/"INCREASED NUMBERS