8
SUNDAY, JUNE 4, 1989
THE PROGRAMME WILL CULMINATE WITH A CLOSING 30 AT THE HONG NING ROAD PLAYGROUND. A HIGHLIGHT OF VARIETY SHOW.
CARNIVAL ON JULY THIS WILL BE A
то TAKE PART IN ALL THESE KWUN TONG RESIDENTS ARE WELCOME
KWUN TONG DISTRICT EVENTS. PROGRAMME DETAILS ARE AVAILABLE FROM THE
ON 3-7558606 OR OFFICE ON 3-430887 OR THE SOCIAL WELFARE DEPARTMENT 3-7750591.
$8 MILLION FOR MAJOR CAMPAIGNS AND PUBLICITY
* *
#8
AND
THE INFORMATION
RECORD SERVICES DEPARTMENT IS TO SPEND A MILLION DURING THE CURRENT FINANCIAL YEAR ON 13 MAJOR CAMPAIGNS SOME 30 OTHER PUBLICITY PROGRAMMES WHICH WILL COVER ALMOST EVERY ASPECT OF OUR DAILY LIVES.
THE WILL ALLOW.
TOPICS ARE AS VARIED AS PRIORITIES DICTATE
AND RESOURCES
SAFETY,
INEVITABLY, THERE ARE FAMILIAR TOPICS LIKE FIGHT CRIME, ROAD
AND INDUSTRIAL SAFETY, FIRE PREVENTION
ANTI-NARCOTICS CAMPAIGNS, BECAUSE THESE ARE AREAS IN WHICH HONG KONG PEOPLE CAN NEVER AFFORD TO RELAX THEIR GUARD.
THE SUBJECT OF AIDS TOO, WILL REMAIN PROMINENT ON AND POSTER SITES, IF ONLY TO REFLECT THE GROWING DISEASE HAS PROMPTED WORLDWIDE.
TELEVISION
CONCERN WHICH THIS
APART FROM THESE "OLD STAPLES", THE DEPARTMENT HAS TAKEN NEW INITIATIVES ON OTHER ISSUES WHICH ARE
то GOING
CLAIM INCREASING ATTENTION IN THE MONTHS TO COME; AMONG THEM, ENVIRONMENTAL POLLUTION AND HOME SAFETY.
PERHAPS THE SINGLE MOST IMPORTANT TOPIC TO ENGAGE OUR ATTENTION THIS YEAR IS ENVIRONMENTAL POLLUTION, A PROBLEM WHICH IS BECOMING
WORSE STEADILY
AND SOLVING OF WHICH REQUIRES
UNITED MASSIVE,
EFFORTS BY ALL PEOPLE.
THE GOVERNMENT WILL SHORTLY PUBLISH A WHITE PAPER WHICH SETS ITS TARGETS AND OBJECTIVES FOR DEALING WITH POLLUTION, INCLUDING PROPOSALS FOR NEW LEGISLATION.
OUT
ΤΟ WHAT
AS THE PRINCIPAL DEPARTMENT RESPONSIBLE FOR CONVEYING MESSAGES
MAJOR PUBLICITY EXERCISE TO THE PUBLIC, GIS IS GEARING UP FOR A HIGHLIGHT THE PROBLEMS AND TO PROMOTE A BETTER UNDERSTANDING OF CAN BE DONE TO OVERCOME THEM.
IT WILL BE SEEKING THE HELP OF A COMMERCIAL ADVERTISING AGENCY TO ASSIST WITH THE CAMPAIGN.
/ANOTHER MAJOR