3
TUESDAY, NOVEMBER 22, 1988
TO SAFEGUARD VIEWERS' INTEREST. THE BROADCASTING WILL HAVE NEW POWERS UNDER THE LICENCE.
AUTHORITY
FOR INSTANCE, IT WILL HAVE THE POWER FEATURE FILMS BY THE STATIONS.
TO
RESTRICT REPEATS OF
IT WILL ALSO HAVE THE POWER TO APPROVE TELOPING, SERVICES AND ARRANGEMENTS AS REGARDS NEWS BROADCASTS.
TELETEXT
THE LICENCES ALSO STIPULATE THE MAXIMUM LENGTH OF BREAKS FOR FIVE ADVERTISING AND PROMOTIONAL MATERIAL AND PUBLIC ANNOUNCEMENTS TO MINUTES BETWEEN PROGRAMMES AND 3.5 MINUTES WITHIN A PROGRAMME.
UNDER THE TELEVISION ORDINANCE AS AMENDED, THE MAXIMUM AMOUNT OF THE OF ADVERTISING IS 10 MINUTES IN ANY CLOCK HOUR OR 10 PER CENT TOTAL BROADCAST TIME FOR ANY PERIOD OF 24 HOURS STARTING AT 8 AM.
POLICY, ADVERTISING
IN LINE WITH THE GOVERNMENT'S ANTI-SMOKING LICENCES PROVIDE FOR FURTHER RESTRICTIONS ON TOBACCO SPONSORSHIP ON TELEVISION WITH EFFECT FROM DECEMBER 1 THIS YEAR.
THE
AND
THERE WILL BE AN ABSOLUTE BAN AFTER DECEMBER 1, 1990,
THE THE GOVERNMENT SPOKESMAN ALSO POINTED OUT THAT, UNDER LICENCE CONDITIONS, BOTH ATV AND TVB WILL BE REQUIRED TO IMPLEMENT THE SIX-YEAR CAPITAL INVESTMENT AND STRATEGIC PLANS WHICH THEY SUBMITTED TO THE BROADCASTING AUTHORITY IN AUGUST THIS YEAR.
NEW
"THE PURPOSE OF THESE PLANS, TOGETHER WITH OTHER LICENCE
STANDARD CONDITIONS, IS TO ENSURE AN ACCEPTABLE
OF BROADCASTING FUTURE, THE SPOKESMAN SAID.
IN
OF IN THE CASE
TVB, THE BROADCASTING AUTHORITY TOOK INTO IN THE PAST ACCOUNT THE CONSIDERABLE INVESTMENT MADE BY THE COMPANY
AN ADDITIONAL FOUR YEARS AND WAS SATISFIED WITH TVB'S PLAN TO INVEST $123 MILLION IN THE NEXT SIX YEARS.
IN THE CASE OF ATV, THE BROADCASTING AUTHORITY NOTED THE MILLION IN THE NEXT COMPANY'S PROPOSAL TO INVEST A MINIMUM OF $233 SIX YEARS AND ITS PLAN TO CONSTRUCT A PERMANENT AND PROPERLY EQUIPPED PRODUCTION CENTRE, WHICH THE BROADCASTING AUTHORITY CONSIDERED FUNDAMENTAL TO ATV'S FUTURE STRATEGY.
גזינ
BE
LICENCE BE
ITS SIX-YEAR
REFLECTED IN
NEW THE BROADCASTING AUTHORITY RECOMMENDED THAT A OFFERED TO ATV IN THE LIGHT OF THE ATV'S COMMITMENTS IN INVESTMENT AND STRATEGIC PLAN AND ITS DETERMINATION, AS
TO PLAN,
MAKE SIGNIFICANT HEADWAY IN THE AUDIENCES IN THE COMING SIX YEARS,
THE
COMPETITION
FOR
BOULD BE PUBLIC HEARINGS
THE GOVERNMENT SPOKESMAN ADDED THAT THE NEW LICENCES
1994 AND SUBJECT TO A MID-TERM RENEWAL IN DECEMBER WILL BE CONDUCTED BEFORE THE RENEWAL.
TN THE