SUNDAY, APRIL 17, 1988
11
NEW CUSTOMS LOGO FOR A NEW ROLE
THE HONG KONG CUSTOMS AND EXCISE SERVICE NEW ERA WITH THE ADOPTION OF A NEW DEPARTMENTAL THIS YEAR.
HAS JUST ENTERED A LOGO AS FROM APRIL
ITS ROOTS IN THE
THE PRESENT CUSTOMS AND EXCISE SERVICE HAS PREVENTIVE SERVICE ESTABLISHED IN 1909 UNDER THE THEN IMPORT AND EXPORT DEPARTMENT.
SINCE THEN IT HAS UNDERGONE MANY SIGNIFICANT STAGES OF DEVELOPMENT, EACH CHARACTERISED BY MAJOR RE-CONSTRUCTIONS AND REFORMS.
NEVERTHELESS, THE SERVICE STILL RETAINED THE STYLE OF RANK INSIGNIA AND LOGO USED BY THE ROYAL NAVY AND THE FORMER WATERGUARDS IN THE UK.
THE CHANGE IS TO GIVE THE DEPARTMENT AN IDENTITY BEFITTING THE ROLE IT PLAYS AS THE CUSTOMS SERVICE OF HONG KONG.
THE DIRECTORATE AND JUNIOR OFFICERS OF THE BEEN USING MILITARY RANK INSIGNIA AND THIS HAS NOW THE INSPECTORATE AND SUPERINTENDENT RANKS.
SERVICE HAVE LONG BEEN EXTENDED ΤΟ
THE CHANGES ALSO BRING THE SERVICE IN LINE WITH ALL OTHER DISCIPLINED FORCES IN THE TERRITORY, ALL OF WHICH USE MILITARY RANK INSTONIA.
HOWEVER, THE MOST INNOVATIVE OF THE CHANGES 19 THE NEW DEPARTMENTAL LOGO WHICH IS ALSO USED FOR THE CAP BADGE.
ACCORDING TO ITS DESIGNER, CUSTOMS OFFICER LIU SAI-WAH, THE NEW LOGO IS UNIQUE AND SHOULD CLEARLY BRING OUT THE DEPARTMENT'S STATUS AS AN INDEPENDENT CUSTOMS ADMINISTRATION, MINDFUL OF THE FACT THAT HONG KONG HAS BECOME A FULL MEMBER OF THE INTERNATIONAL ORGANISATION CUSTOMS CO-OPERATION COUNCIL SINCE LAST YEAR.
H
HENCE, THE WORDS "HONG KONG" ARE INCLUDED IN ADDITION TO
'CUSTOMS".
THE CENTRE OF THE LOGO 13 A DIAMOND-SHAPED SILVER BRARING THE CHINESE NAME OF THE DEPARTMENT, SURROUNDED BY A RING INCORPORATING THE DEPARTMENT'S ENGLISH NAME, MAKING THE THREE-DIMENSIONAL.
PIECE
GOLDEN DESIGN
THE USE OF BOTH ENGLISH AND CHINESE CLASSICAL LETTER TYPES INDICATES THE IMPORTANCE OF CUSTOMS WORK IN HISTORY AND THE HISTORICAL MISSION THE DEPARTMENT HAS TO FULFIL, AS DISTINCT FROM OTHER "MODERN" DEPARTMENTS.
THE OUTERMOST SILVER RAYS AROUND CONTINUOUS PROGRESS, ACHIEVEMENTS AND A DEPARTMENT IS CONSTANTLY STRIVING FOR.
THE GOLDEN RING STAND FOR BRIGHT FUTURE, A GOAL THE
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