2
SUNDAY, SEPTEMBER 20, 1987
IS
ATTRACT
KEEPING IN TOUCH BY RETURNING REGULARLY EFFORTS OF THE OVERSEAS CONSULTANTS TO INVESTMENT ARE TO CONTINUE TO BE SUCCESSFUL.
ESSENTIAL IF THE INWARD INDUSTRIAL
"PRIMARILY OUR OBJECTIVE IS ΤΟ PROVIDE IN-DEPTH ADVISORY SERVICE TO COMPANIES PLANNING TO EXPAND THEIR OPERATION OVERSEAS IN LICENSING, TECHNOLOGY TRANSFER AND JOINT VENTURES," SAID MRS CONLEY, NOTING THAT THE WORK OF THE OVERSEAS CONSULTANTS INVOLVES AN ACTIVE MARKETING APPROACH AND SALES FUNCTION.
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"WE SPEND A LOT OF WORK ON DIRECT MAIL. WE CONDUCT FOUR TO MAJOR CAMPAIGNS EACH YEAR, TARGETTED AT INDUSTRIAL GROUPS ΤΟ INFORM THEM OF OPPORTUNITIES IN HONG KONG, SHE ADDED.
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MRS CONLEY SAID THAT TO CARRY OUT HER WORK SHE TRIED TO BE AS VISIBLE AS POSSIBLE, SPEAKING AT A LARGE NUMBER OF SEMINARS, AND ATTENDING INDUSTRIAL AND TRADE SHOWS.
"WE ALSO WORK CLOSELY WITH CHAMBERS OF COMMERCE AND TRADE ORGANISATIONS AS WELL AS SERVICE COMPANIES SUCH AS BANKING, LEGAL AND ACCOUNTING FIRMS WHERE POTENTIAL CLIENTS WILL GO FOR ADVICE. IT ALSO INVOLVES A BIT OF LOBBYING." SHE ADDED.
TO STIMULATE OVERSEAS INTEREST IN INWARD INDUSTRIAL INVESTMENT, ESPECIALLY IN EQUIPMENT, MANAGEMENT AND TECHNICAL SYSTEMS AND TO IMPROVE INDUSTRIAL EFFICIENCY, THE INDUSTRY DEPARTMENT OPENED FOUR OVERSEAS OFFICES IN 1982 IN TOKYO, LONDON, STUTTGART AND SAN FRANCISCO; AND ANOTHER IN NEW YORK IN 1985. THE STUTTGART OFFICE WAS MOVED TO THE HONG KONG ECONOMIC AFFAIRS OFFICE IN BRUSSELS IN APRIL.
MRS CONLEY SAID THAT THE MAJORITY OF HER WORK WAS CARRIED OUT ON A PROJECT BY PROJECT BASIS.
DEPENDING ON THE SIZE OF THE COMPANY AND THE INDUSTRY, MOST COMPANIES SHE HAS SPOKEN TO ARE AWARE OF THE REGION BUT DO NOT HAVE A COMPREHENSIVE KNOWLEDGE OF HONG KONG.
MRS CONLEY SAID THAT HER EFFORTS WERE TO APPROACH CLIENTS ACTIVELY AND TO BRIEF THEM ON WHAT HONG KONG CAN PROVIDE.
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"WE HELP ADVISE ON ASPECTS SUCH AS RAW MATERIALS THE MANPOWER SITUATION, AND LEVEL OF SKILLS FOR THEIR PARTICULAR INDUSTRIES, AS WELL AS INFRASTRUCTURE SUPPORT," SHE SAID.
A LOT OF HER WORK INVOLVES TARGETTING AND RESEARCH. POTENTIAL INVESTORS WILL BE CONTACTED AT AN EARLY STAGE SO THAT THEY WILL GIVE HONG KONG SERIOUS CONSIDERATION WHEN THERE IS SCOPE FOR EXPANSION OVERSEAS.
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MRS CONLEY SEES IT AS A LONG TERM JOB IN THE MAY WORK WITH A COMPANY FOR OVER TWO YEARS BEFORE IT UP AN OVERSEAS OFFICE HERE.
SENSE
THAT SHE DECIDES то SET
/HOWEVER, IT .......