TUESDAY, APRIL 7, 1987
NEW CLEAN CAMPAIGN AIMS TO WIDEN NET
*****
+WE'RE PITCHING IN TO KEEP HONG KONG CLEAN+ IS THE THEME AND SLOGAN OF THE MOST AMBITIOUS KEEP HONG KONG CLEAN PUBLICITY CAMPAIGN EVER WHICH WAS INTRODUCED TODAY (TUESDAY) BY THE URBAN AND REGIONAL COUNCILS.
LEADING THE MEDIA COMPONENT OF THE CAMPAIGN IS A MUSIC VIDEO WHICH FEATURES A WIDE RANGE OF CELEBRITIES AND PERSONALITIES FROM AND SINGER ALAN TAM TO URBAN COUNCIL CHAIRMAN, MR GERRY FORSGATE, REGIONAL COUNCIL CHAIRMAN, MR CHEUNG YAN-LUNG, ALL +PITCHING IN+.
THE THEME WILL BE FURTHER DEVELOPED IN A SERIES OF TOPICAL TELEVISION API'S (ANNOUNCEMENT IN PUBLIC INTEREST) AND PRINTED MATERIALS BUT THE REAL OBJECTIVE OF THE CAMPAIGN WILL BE PUBLIC INVOLVEMENT FROM BOTH THE COMMUNITY AND THE CORPORATE SECTORS.
THE PUBLIC WILL BE INVOLVED IN A ROUND OF ACTIVITIES WHICH WILL TAKE PLACE THROUGHOUT THE YEAR.
SPEAKING AT A PRESS CONFERENCE, RC MEMBER MR CARLOS CHEUNG HON-KAU, THE NEW CHAIRMAN OF THE JOINT UC-RC KEEP HONG KONG CLEAN STEERING COMMITTEE WHICH OVERSEES THE CAMPAIGN, POINTED OUT IT WOULD BE AN ACTIVE RATHER THAN PASSIVE CAMPAIGN.
+WE DO NOT SIMPLY RE-STATE THE OBVIOUS 'DOS AND DON'TS OF LITTERING BUT SEND OUT AN APPEAL FOR SUPPORT AND PARTICIPATION,+ HE SAID.
+ IN A SENSE IT WILL BE A RECRUITMENT DRIVE,+ MR CHEUNG EXPLAINED, IN WHICH NO ONE IS TOO GREAT OR TOO SMALL TO BE ACCEPTED.+
ON THE HIGHEST LEVEL OF THE CAMPAIGN, THAT OF DECISION AND POLICY-MAKING, THE PROCESS HAS ALREADY BEGUN.
THE VICE-CHAIRMAN OF THE COMMITTEE, UC MEMBER MR WALTER SULKE, ANNOUNCED THAT THREE INDIVIDUALS WHO WERE NEITHER CIVIL SERVANTS NOR URBAN OR REGIONAL COUNCILLORS WOULD BE JOINING THE STEERING COMMITTEE.
THEY ARE CHAIRMAN OF THE FIVE GUILDS UNION, MR IP YEUK-LAM MANAGING DIRECTOR OF MCDONALDS, MR DANIEL NG, AND EDUCATIONALIST AND LEGISLATIVE COUNCIL MEMBER, MR YEUNG PO-KWAN,
MR SULKE, WHO WAS ALSO THE CHAIRMAN OF LAST YEAR'S COMMITTEE, REITERATED THAT THIS YEAR'S CAMPAIGN WOULD GIVE THE SENSE OF THE ENTIRE COMMUNITY MOVING FORWARD INTO A CLEANER FUTURE+.
/+WHAT WE