TUESDAY, OCTOBER 28, 1986

SIR EDWARD STRESSES IMPORTANCE OF INDUSTRIAL DESIGN

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THE GOVERNMENT IS FULLY AWARE OF THE IMPORTANCE OF PROMOTING QUALITY, DESIGN AND INNOVATION IN ORDER TO INCREASE THE COMPETITIVENESS OF HONG KONG'S INDUSTRIES.

IT WAS WITH THIS IN MIND THAT THE HONG KONG DESIGN INNOVATION COMPANY LIMITED WAS LAUNCHED IN MARCH THIS YEAR WITH THE TASK OF STIMULATING LOCAL INTEREST IN INDUSTRIAL DESIGN AND ENCOURAGING PRODUCT DIVERS IF ICATION.

THIS WAS STATED BY THE GOVERNOR SIR EDWARD YOUDE. AT THE PRESENTATION CEREMONY FOR THE 1986 +GOVERNOR'S AWARD FOR HONG KONG DESIGN WHICH TOOK PLACE AT GOVERNMENT HOUSE THIS (TUESDAY) EVENING.

SIR EDWARD RECALLED THAT DURING THE 1984 DESIGN AWARD CEREMONY, HE HAD POINTED OUT THAT THE DESIGN PROCESS WAS FUNDAMENTAL TO THE WHOLE BUSINESS OF MANUFACTURE, BOTH IN DEVELOP ING EXISTING PRODUCTS AND IN DEVELOPING NEW ONES.

+CONSUMERS NOWADAYS HAVE BECOME MORE DEMANDING AND MORE SELECTIVE- THEY EXPECT TO OBTAIN NOT ONLY A RELIABLE AND SAFE PRODUCT BUT ALSO AN ATTRACTIVE ONE, SIR EDWARD SAID.

+TO ENSURE THAT OUR PRODUCTS REMAIN COMPETITIVE IN WORLD MARKETS, OUR MANUFACTURERS MUST PRODUCE PRODUCTS OF HIGH QUALITY AND GOOD DESIGN, AND CONSTANTLY SEEK TO IMPROVE THEM IN BOTH RESPECTS.+

THE GOVERNOR STATED THAT THE MAIN INITIATIVE BEHIND HONG KONG'S EFFORTS TO MOVE UP-MARKET MUST REMAIN WITH THE MANUFACTURERS THEMSELVES.

HE ALSO PRAISED THE FEDERATION OF HONG KONG INDUSTRIES FOR ITS REGULAR EFFORT IN ORGANISING THE DESIGN COMPETITION.

+THE GOOD RESPONSE THAT THE COMPETITION HAS RECEIVED, SERVES TO UNDERLINE THAT OUR INDUSTRIES ARE INDEED FULLY COMMITTED TO PROMOTING NEW AND BETTER DESIGNS FOR HONG KONG PRODUCTS, + SIR EDWARD SAID.

THE PRODUCT THAT WON THIS YEAR'S GOVERNOR'S AWARD IS A PAIR OF ALL WEATHER BINOCULARS DESIGNED BY W. HAK ING ENTERPRISES LTD.

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