44
WEDNESDAY, JULY 23, 1986
JUL 85 TO
JUL 84 TO
INCREASE
JUN 86
JUN 85
LAST 12 MONTHS
HK$ MN.
HK$ MN.
HK$ MN.
6
DOMESTIC EXPORTS
134 848
135 703
-855 -0.6
RE-EXPORTS
105 661
98 916
6 745
6.8
TOTAL EXPORTS
240 509
234 619
5 890
2.5
IMPORTS
241 982
230 588
11 394
4.9
TRADE BALANCE
-1 473
4 031
-5 504
BUSINESS COMMUNITY ENCOURAGED TO SUPPORT ARTS
*****
PLANS ARE BEING LAID FOR ESTABLISHING AN ARTS SPONSORSHIP AWARD BY THE COUNCIL FOR THE PERFORMING ARTS, AIMED AT ENCOURAGING BUSINESS SUPPORT FOR THE ARTS IN HONG KONG.
THIS WAS DISCLOSED YESTERDAY (TUESDAY) BY THE CHAIRMAN OF THE COUNCIL, MR ALEX WU, IN A SPEECH TO THE 1986 WORLD CONFERENCE ON ARTS, POLITICS AND BUSINESS CURRENTLY BEING HELD IN VANCOUVER, CANADA.
SPEAKING AT THE OPENING SESSION OF THE FOUR-DAY CONFERENCE, ON THE VALUE OF THE ARTS FROM A BUSINESS PERSPECTIVE, MR WU SAID THAT SPONSORSHIP OF THE ARTS PROVIDED A PRESTIGIOUS METHOD OF PROMOTING A COMPANY'S PRODUCTS AND ITS CORPORATE IMAGE.
+ IT IS ALSO AN EFFECTIVE MEANS OF TARGETTING PUBLICITY AT A SPECIFIC MARKET SECTOR, HE SAID.
MR WU SAID THAT SPONSORSHIP OF THE ARTS SHOULD BE REGARDED AS AN EXTENSION OF A COMPANY'S MARKETING AND PUBLIC RELATIONS ACTIVITIES, AND AS A CRUCIAL PART OF THAT EFFORT.
+ IT IS ENCOURAGING INDEED TO SEE THAT, BOTH IN THE BUSINESS AND ARTS COMMUNITIES, THERE IS A GROWING RECOGNITION OF THE COMMERCIAL VALUE OF SPONSORSHIP OF THE ARTS,+ HE SAID, THOUGH +A GREAT DEAL MORE NEEDS TO BE DONE.+
HE TOLD THE CONFERENCE THAT THE BUSINESS SPONSORSHIP AND PUBLIC RELATIONS COMMITTEE OF THE COUNCIL FOR THE PERFORMING ARTS WAS FORMULATING PROPOSALS TO ENCOURAGE BUSINESS SPONSORSHIP AND TO ASSIST LOCAL PERFORMING GROUPS IN RAISING ADDITIONAL FUNDS.