MONDAY, APRIL 14, 1986
+AND WE USE IT FAIRLY EXTENSIVELY. LAST YEAR WE MADE A TOTAL OF 107 NEW TELEVISION MESSAGES, AND WE ACHIEVED A TOTAL OF 21 000 SCREENINGS SPREAD OVER THE FOUR TELEVISION CHANNELS, + HE SAID.
MR CHAN SAID THAT AN ACCURATE DESCRIPTION OF THE GOVERNMENT'S COMMERCIALS WOULD BE ANNOUNCEMENTS IN THE PUBLIC INTEREST' (APIS),
+FOR IT IS VERY MUCH IN THE PUBLIC INTEREST THAT PEOPLE SHOULD REPORT CRIME, EXERCISE CARE ON THE ROADS, TAKE PRECAUTIONS AGAINST FIRE, AVOID ACCIDENTS IN WORKPLACES OR AT HOME, AND REFRAIN FROM POLLUTING OUR STREAMS AND OUR COUNTRYSIDE, HE SAID.
HE NOTED THAT THERE WAS OCCASIONAL CRITICISM THAT SOME OF GOVERNMENT'S MESSAGES WERE TOO STRONG, AND LIABLE TO UPSET THE MORE SENSITIVE VIEWERS.
CITING FATAL ACCIDENTS AND THE RESULTS OF DRUG ADDICTION AS BEING UNPLEASANT SUBJECTS FOR A TELEVISION MESSAGE AS AN EXAMPLE MR CHAN SAID, THERE IS A LIMIT BEYOND WHICH SUCH MESSAGES CAN BE 'SOFTENED' WITHOUT LOSING THE IR IMPACT COMPLETELY.+
APART FROM TELEVISION, GIS UTILISED OTHER MEANS OF COMMUNICATION TO DISSEMINATE CAMPAIGN MESSAGES.
+WE OWN AND OPERATE A TOTAL OF 1 800 POSTER SITES SCATTERED THROUGHOUT THE TERRITORY, PROVIDING US WITH A MONOPOLY ON THE LARGEST OUTDOOR ADVERTISING RESOURCE IN HONG KONG.
+ADDITIONALLY, WE ALSO RENT POSTER PANELS IN SUCH AREAS AS MTR AND KCR STATIONS, MR CHAN SAID.
OTHER FORMS OF TECHNIQUES EMPLOYED BY GIS IN PUBLICISING GOVERNMENT CAMPAIGNS INCLUDED RADIO MESSAGES, INFORMATION LEAFLETS AND PRESS RELEASES.
I
PRINCESS ALEXANDRA LEAVES FOR LONDON
*****
HER ROYAL HIGHNESS PRINCESS ALEXANDRA AND HER HUSBAND, THE HON ANGUS OGILVY, LEFT HONG KONG FOR LONDON TONIGHT AT THE END OF THEIR SIX-DAY OFFICIAL VISIT.
THE ROYAL COUPLE WERE SEEN OFF AT THE AIRPORT BY THE GOVERNOR, SIR EDWARD YOUDE, AND LADY YOUDE. ALSO IN THE PARTY BIDDING THEM FAREWELL WERE THE CHIEF SECRETARY, SIR DAVID AKERS-JONES; THE COMMANDER BRITISH FORCES, MAJOR GENERAL ANTHONY BOAM; THE SENIOR UNOFFICIAL MEMBER OF THE EXECUTIVE COUNCIL, SIR SZE-YUEN CHUNG THE SENIOR UNOFFICIAL MEMBER OF THE LEGISLATIVE COUNCIL, MISS LYDIA DUNN THE COMMISSIONER OF POLICE, MR RAYMON ANNING AND THE DIRECTOR OF PROTOCOL, SIR MARK HEATH.
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