15
WEDNESDAY, MARCH 19, 1986
+ IT IS FRUSTRATING THAT THE DETERRENT MESSAGE ARE UNDULY UNDERMINED BY THE LURING EFFECT OF SUCH ADVERTISING.
+IN FACT, IT IS AN OUTRIGHT WASTE OF PUBLIC MONEY TO TAX PROFITS ARISING FROM TOBACCO ADVERTISING AND TO SPEND IT ON THE ANTI-SMOKING CAMPAIGN SUBSEQUENTLY, SHE SAID.
DR IP REITERATED THAT IT WAS NOT FAIR TO SAY THAT A TOTAL BAN ON TOBACCO ADVERTISING WAS A CONFLICT WITH THE PRINCIPLES OF FREE ENTERPRISE AND FREEDOM OF CHOICE.
+IN FACT, THE OBJECTIVE OF THE PROPOSAL IS TO ALLOW THE PUBLIC TO BE FREE FROM LURING AND TO BE ABLE TO CHOOSE BETWEEN GOOD HEALTH AND CIGARETTES CONSCIOUSLY YET FREELY, SHE SAID.
+PUBLIC STATION THE MOST CONVENIENT AND EFFECTIVE MEDIUM+
*****
AN INDEPENDENT BROADCASTING STATION AS PROPOSED BY THE BROADCASTING REVIEW BOARD IS THE ANSWER TO A CONSISTENTLY NEUTRAL, ACCURATE MEDIUM, THE HON CHAN YING-LUN, SAID TODAY (WEDNESDAY).
PEAKING AT THE ADJOURNMENT DEBATE ON THE BRB REPORT,
HAN SAID THE STATION WOULD ALSO MAKE UP FOR THE LIMITATIONS OF COMMERCIAL STATIONS AS IT WOULD HAVE THE SOLE OBJECTIVE OF SERVING THE PUBLIC INTEREST AND NOTHING ELSE.
HE HAD GREAT EXPECTATIONS THAT THE PUBLIC BROADCASTING STATION (OULD DELIVER THE GOODS.
IT WOULD, UNDER THE BOARD OF GOVERNORS CONSISTING OF MEMBERS OF THE PUBLIC, PRODUCE PROGRAMMES THAT PRESENT TO VIEWERS ALL FACTS AND ARGUMENTS WITHOUT FEAR OR FAVOUR, MR CHAN SAID.
+PARTICULARLY ON PUBLIC ISSUES WHEN THE PUBLIC NEED THE FULL FACTS BEFORE THEY CAN ARRIVE AT THEIR OWN INFORMED CONCLUSIONS, HE ADDED.
+
ITS PERFORMANCE WOULD ALSO STIMULATE THE COMMERCIAL STATIONS TO ACHIEVE EVEN GREATER STANDARDS OF EXCELLENCE, HE SAI".
IN ORDER TO ENABLE THE PUBLIC BROADCASTING STATION TO FULFIL ITS ROLE, ITS PROGRAMMES MUST COINCIDE WITH THE OFF-WORK LE I SURE HOURS OF MOST PEOPLE SO AS TO GIVE IT A WIDE AND SUBSTANTIAL AUDIENCE, MR CHAN CONCLUDED.