SUNDAY, MAY 12, 1985
7 -
CLEAN HK CAMPAIGN TAKES ON NEW LOOK
****
THE URBAN COUNCIL'S CLEAN HONG KONG CAMPAIGN WILL TAKE ON A NEW LOOK THIS YEAR.
WITH THE APPOINTMENT OF THE NEW CHAIRMAN, MR WALTER SULKE, THE CLEAN HONG KONG COMMITTEE HAS BEEN RE-TITLED THE KEEP HONG KONG CLEAN COMMITTEE TO REFLECT THE PRESENT STANDARD OF CLEANLINESS.
THE 1981/82 CAMPAIGN WAS CARRIED OUT TO RECTIFY THE SERIOUSLY DETERIORATING STANDARD OF CLEANLINESS THROUGHOUT HONG KONG, + MR SULKE SAID.
J
+THIS OBJECTIVE I BELIEVE. HAS BEEN ACCOMPLISHED TO A LARGE DEGREE,+ HE SAID. +THE PRESENT AND FUTURE TASK IS TO MAINTAIN THE HIGHER STANDARD OF CLEANLINESS.+
MR SULKE SAID, HOWEVER, THAT THE PROBLEM OF LITTERING HAD BY NO MEANS BEEN ERADICATED AND THAT PUBLICITY WOULD STILL BE NECESSARY.
+BUT IT WOULD TAKE A DIFFERENT APPROACH FROM NOW ON.
→THE OLD THREATENING EYES MOTIF WILL BE PHASED OUT AND REPLACED BY A MORE POSITIVE, COMMUNITY-SPIRITED THEME WITH NEW GRAPHICS AND SLOGANS, HE SAID.
IN LINE WITH THESE CHANGES, THE CONSTITUTION AND MEMBERSHIP OF THE COMMITTEE HAVE ALSO BEEN REVISED.
FOLLOWING THE DISBANDMENT OF THE CLEAN HONG KONG PUBLICITY WORKING GROUP, IT WAS RECOMMENDED THAT THE COMMITTEE'S TERMS OF REFERENCE SHOULD BE EXPANDED TO COVER THE INVESTIGATION, PROGRAMMING AND FORMULATION OF POLICY FOR THE CAMPAIGN THE CO-ORDINATION OF ALL ACTIVITIES AIMED AT REDUCING LITTERING PROBLEMS AND CHANGING THE LITTER-CREATING HABITS OF THE PUBLIC; AS WELL AS THE PLANNING OF PUBLICITY ACTIVITIES FOR THIS PURPOSE.
MR HOWARD YOUNG, CHAIRMAN OF THE FORMER CLEAN HONG KONG COMMITTEE, WILL CONTINUE TO SIT ON THE PRESENT COMMITTEE, BUT SOME OF THE OLD MEMBERS, INCLUDING MR STEPHEN LAU, MR TONG KAM-BIU AND MR JOSEPH CHAN, HAVE BEEN REPLACED BY NEW ONES SUCH AS MR L.H. KWAN AND MRS MARGARET LI.
18