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MONDAY, JANUARY 21, 1985
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THE SURVEY ALSO FOUND THAT DRAMA SERIES WAS POPULAR AMONG PRODUCTION WORKERS AND HOMEMAKERS WHILE PROFESSIONALS AND ADMINISTRATORS EXPRESSED NEED FOR MORE ARTS AND CULTURAL PROGRAMMES.
BUT THERE WAS GENERAL SATISFACTION OVER THE DURATION AND COMPREHENSIVENESS OF THE NEWS BULLETINS.
THE MAJORITY, 68 PER CENT OF THE VIEWERS WERE SATISFIED WITH THE EXISTING NUMBER OF CHINESE CHANNELS AND VIEWERS WERE IN THE MAIN CONTENTED WITH THE PRESENT BALANCE OF THE TYPES OF TV PROGRAMMES.
IT WAS FOUND THAT LOCAL PRODUCERS WERE THE PREFERRED SOURCE OF PRODUCTION. A SIGNIFICANT PORTION, 44 PER CENT OF THE VIEWERS OF CHILDREN'S PROGRAMMES DEMANDED MORE LOCALLY PRODUCED CHILDREN'S PROGRAMMES.
OBJECTIONABLE LANGUAGE
ON OBJECTIONABLE LANGUAGE USED IN TV PROGRAMMES, OVER HALF OF THE VIEWERS RECALLED HEARING TRIAD LANGUAGE, JOKES WITH SEXUAL CONNOTATION OR CATCH PHRASES, WHILE 39 PER CENT HAD HEARD VULGAR LANGUAGE. CATCH PHRASES AND SEXUAL JOKES WERE FOUND TO BE ACCEPTABLE BY MOST BUT NOT SO FOR TRIAD AND VULGAR LANGUAGE.
ABOUT TWO FIFTHS OF THE VIEWERS HAD COME ACROSS CHILDREN'S PROGRAMMES WITH OBJECTIONABLE CONTENT SUCH AS TOO MUCH VIOLENCE, TAKING ADVANTAGE OF OTHERS AND GLAMOUR ISING MATERIAL COMFORTS. AND A SIGNIFICANT PERCENTAGE COULD NOT ACCEPT THE SHOWING OF ANTI-SOCIAL BEHAVIOUR, SEXUAL PROMISCUITY AND THE 'GO-AND-DO-IT' ATTITUDE IN TV DRAMA SERIES.
RADIO BROADCASTS
AS FOR RADIO BROADCASTS, THE SURVEY SHOWED A SIGNIFICANT DEMAND FOR MORE POPULAR-LIGHT MUSIC PROGRAMMES, ESPECIALLY AMONG LISTENERS
IN THE 15-19 AGE GROUP,
SOME SUPPORT FOR MORE PUBLIC AFFAIRS, DRAMA AND NEW PROGRAMMES WAS ALSO NOTED.
SHARING SIMILAR ATTITUDE WITH TV VIEWERS, 40 PER CENT OF PADIO LISTENERS ALSO PREFERRED LESS HORSE RACING PROGRAMMES WHILE MOST NEWS LISTENERS WERE CONTENTED WITH THE DURATION AND COMPREHENSIVENESS OF THE NEWS BULLETIN.
ON THE QUESTION OF DISC-JOCKEY PERFORMANCE, ABOUT ONE THIRD OF THE AUDIENCE OF THEIR PROGRAMMES REPORTED THAT THERE WAS MISINFORMATION BUT NOT TOO MUCH OF IT. BUT 24 PER CENT OF THE LISTENERS CRITICISED THEM FOR TALKING TOO FRIVOLOUSLY AND OVER A QUARTER HAD NOTICED OBJECTIONABLE CONNOTATIONS IN THEIR CHIT-CHATS.
WITH THE EXCEPTION OF VULGAR LANGUAGE, THE MAJORITY OF THOSE WHO HAD HEARD OBJECTIONABLE LANGUAGE ON RADIO PROGRAMMES FOUND IT TO BE ACCEPTABLE. HOWEVER, OVER A QUARTER OF THE LISTENERS DID NOT ACCEPT THIS.
/GOVERNMENT