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MONDAY, DECEMBER 10, 1984
+THE PRODUCT IS A RESULT OF RESEARCH, FOR INSTANCE FROM SURVEYS ON LIVING STYLES, AND EXPERIENCE OF OUR OWN AND THAT OF PRIVATE DEVELOPERS.
+THE HOUSING AUTHORITY ADOPTS LINE PROCESSES WITH STRINGENT QUALITY CONTROL WHICH PRODUCE A FAIRLY STANDARDISED PRODUCT AT A STEADY PACE TO A FINISHED GOODS INVENTORY KEPT AT THE LOWEST POSSIBLE LEVEL FOR THE SHORTEST PERIOD.
+THE AUTHORITY ALSO UNDERTAKES TO MANAGE THE FLATS PROFESSIONALLY FOR A CERTAIN PERIOD.
ON PRICES, SHE SPOKE OF THE DEVELOPMENT WHICH LED TO A NEW PRICING POLICY INTRODUCED IN 1981 WHEREBY THE COST OF LAND FORMATION WAS INCLUDED BUT LAND PREMIUM WAS EXCLUDED FROM THE PRICE OF THE FLATS TO BE SOLD.
+UNDER THIS NEW ARRANGEMENT, HOS FLATS ARE PRICED ABOUT 20 TO 25 PER CENT BELOW THE MARKET VALUE OF COMPARABLE FLATS IN THE PRIVATE SECTOR.+
AS FOR PROMOTION, MISS CHUNG SAID THIS WAS ACHIEVED THROUGH SALES LITERATURE AND DIRECT MAIL, ADVERTISING, EXHIBITIONS AND TRADE SHOWS, VISITS TO SHOW-FLATS FOR PUBLIC HOUSING ESTATE TENANTS, AND PULBIC RELATIONS AND ENQUIRY SERVICE.
+EACH SALES CAMPAIGN IS UNIFIED BY A CENTRAL THEME WHICH IS THEN GIVEN BOTH HARD SELL' AND 'SOFT SELL TREATMENT, AND THE GENERAL IMAGE OF HOS IS ALSO IMPORTANT AND CAREFULLY NURTURED.+
DB TO LEARN ABOUT HOUSING PLANS
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ISLANDS DISTRICT BOARD MEMBERS WILL BE BRIEFED AT THEIR MEETING TOMORROW ON PLANS TO BUILD A RURAL PUBLIC HOUSING ESTATE IN MUI WO.
THEY WILL ALSO CONSIDER RECOMMENDATIONS BY A STANDING COMMITTEE CHAIRED BY THE SECRETARY FOR DISTRICT ADMINISTRATION, MR DAVID AKERS-JONES ON IMPROVING MULTI-STOREY BUIDLING MANAGEMENT.
THE PRINCIPAL ASSISTANT SECRETARY FOR TRANSPORT, MR W.J. CLANCY, WILL ALSO ATTEND THE MEETING TO BRIEF MEMBERS ON THE ELECTRONIC ROAD PRICING SCHEME.
OTHER ITEMS ON THE AGENDA INCLUDE THE ALLOCATION OF $35 000 FOR A NUMBER OF RECREATIONAL AND SPORTS ACTIVITIES.
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