WEDNESDAY, NOVEMBER 7, 1934
17
NEW FILM STRESSES DRUG DANGER *****
PUBLICITY ON THE DESTRUCTIVE EFFECTS OF DRUG ADDICTION WILL BE STRENGTHENED WITH THE LAUNCHING OF A NEW API (ANNOUNCEMENT OF PUBLIC INTEREST) ON TV THIS WEEK.
THE NEW FILM, PRODUCED BY THE GOVERNMENT INFORMATION SERVICES, WILL APPEAR ON THE TWO STATIONS AT FREQUENT INTERVALS FROM TOMORROW.
IT FORMS PART OF THE ANTI-NARCOTICS CAMPAIGN TO GENERATE MAXIMUM AWARENESS OF THE HEALTH HAZARDS OF DRUG ABUSE.
THE FILM SHOWS A HUMAN VEIN BEING CONTAMINATED BY HEROIN, AK ING IT VULNERABLE TO DISEASES, TOGETHER WITH COMMENTARY.
A SPOKESMAN FOR THE ACAN PREVENTIVE EDUCATION AND PUBLICITY SUB-COMMITTEE SAID TODAY, A HIGHLY SOPHISTICATED TECHNIQUE MAS USED FOR THIS API, WHICH SHOULD BE ABLE TO CREATE A STRONG ENOUGH IMPACT ON THE AUDIENCE TO SCARE THEM OFF DRUGS.
+THE SAME HARD-SELL APPROACH WILL BE ADOPTED IN SUBSEQUENT API'S MADE FOR THIS YEAR'S CAMPAIGN,
THERE WILL BE CONCENTRATED EFFORTS TO PUBLICISE WHAT DRUGS ACTUALLY DO TO THE HUMAN BODY.
THE FINAL PHASE OF THE CAMPAIGN WILL BE CONDUCTED TOWARDS THE END OF THE YEAR WHEN THE EMPHASIS OF PUBLICITY WILL TURN FROM PREVENTION TO CURE. THE IMPORTANCE OF REHABILITATION WILL BE HIGHLIGHTED TO ENCOURAGE MORE ADDICTS TO SEEK TREATMENT.
APART FROM TV API'S, OTHER PUBLICITY COMPONENTS OF THE CAMPAIGN INCLUDE LEAFLETS, POSTERS, RADIO ANNOUNCEMENTS, MTR/KCR ADVERTISING AND MOBILE STREET THEATRE PERFORMANCES.
SPECIAL STAMPS MARK JOCKEY CLUB CENTENARY
***
FOUR SPECIAL STAMPS AND A SOUVENIR SHEET WILL BE ISSUED BY THE POST OFFICE ON NOVEMBER 21 TO COMMEMORATE THE CENTENARY OF THE ROYAL HONG KONG JOCKEY CLUB.
THE COMMON THEME FOR ALL STAMPS IS THE HORSE PRIMROSE, WINNER OF THE 1894 LADIES PURSE RACE, WITH MR REYNELL IN THE SADDLE, A POST OFFICE SPOKESMAN EXPLAINĖD.
THE STAMPS