FRIDAY, SEPTEMBER 14, 1984
16
NEW +SOFT-SELL+ IN ANTI-SMOKING DRIVE
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GOVERNMENT'S ANTI-SMOKING DRIVE ENTERS ANOTHER PHASE TOMORROW WITH THE RELEASE OF A NEW TELEVISION FILM AND PHOTO DISPLAYS THAT STRESS THE UNACCEPTABLE SOCIAL ASPECTS OF SMOKING.
A SPOKESMAN SAID TODAY THAT IT WAS FELT THAT THE PREVIOUS +HARD SELL+ APPROACH, STRESSING THE HEALTH HAZARDS OF SMOKING, HAD ACHIEVED ITS OBJECTIVE, AND THAT THE TIME WAS NOW RIGHT TO ADOPT A +SOFTER APPROACH+.
THE NEW 30-SECOND PUBLICITY FILM DEPICTS AN OFFICE SITUATION WHERE THE BOSS IS RESENTED BY HIS NON-SMOKING STAFF FOR HIS SMOKING HABIT.
RECOGNISING THIS, THE BOSS LATER BREAKS HIS HABIT AND WINS OVER HIS STAFF AGAIN, CREATING A HAPPIER AND HEALTHIER OFFICE ENVIRONMENT.
THE NEW POSTER, BEARING THE MESSAGE: +YOUR SMOKING GETS UP OTHER PEOPLE'S NOSES+, WILL BE WIDELY DISPLAYED FROM TOMORROW AT GOVERNMENT POSTER SITES THROUGHOUT HONG KONG.
AND THE WHOLE ANTI-SMOKING MESSAGE WILL ALSO BE SPREAD THROUGH RADIO, DISPLAYS AT THE KCR, AND THROUGH GIS MOBILE STREET THEATRE SHOWS.
CAMPS AVAILABLE FOR PRIMARY SCHOOLS ****
EIGHT CAMP SITES WILL BE AVAILABLE FOR PRIMARY SCHOOLS TO ORGANISE OUTDOOR EDUCATION CAMPS FROM OCTOBER 8 TO JULY 5 NEXT YEAR.
THE PURPOSES OF THE CAMPS ARE TO PROVIDE SCHOOL CHILDREN WITH EXPERIENCE IN SOCIAL LIVING IN A NATURAL OUTDOOR ENVIRONMENT, AND TO PROVIDE OPPORTUNITIES FOR THE INTEGRATION OF SCHOOL SUBJECTS IN CAMPING SITUATIONS, A SPOKESMAN FOR THE EDUCATION DEPARTMENT SAID.
THE EIGHT CAMP SITES ARE: GAUDETE HOUSE IN CHEUNG CHAU, SILVERMINE BAY OUTDOOR RECREATION CAMP, Y.W.C.A. YOUTH CAMP IN LANTAO, WU KWAI SHA YOUTH VILLAGE, MA WAN YOUTH CAMP, CHRISTIAN ALLIANCE SUEN DOUH CAMP, PAK TAM CHUNG HOLIDAY CAMP AND HIGH ROCK CHRISTIAN CENTRE, EACH CAMP IS CONDUCTED FROM MONDAY TO FRIDAY.
THE EDUCATION DEPARTMENT WILL PAY BOARD AND LODGING CHARGES FOR FIVE TEACHERS ACCOMPANYING UP TO 200 PUPILS, AND A SUBSIDY OF $25 FOR EACH PUPIL-CAMPER, THE SPOKESMAN SAID.
IF TOO MANY REQUESTS ARE RECEIVED, LOTS WILL BE DRAWN TO DETERMINE THE SUCCESSFUL APPLICANTS.
THE SPOKESMAN