THURSDAY, MAY 21, 1981
3
ROAD SAFETY DRIVE TO START
****
THE 1981 ROAD SAFETY PUBLICITY CAMPAIGN WILL OFFICIALLY START ON SUNDAY (MAY 24), WHICH IS ALSO ROAD SAFETY DAY.
THE CAMPAIGN WILL EMPHASISE THE TWO MAJOR CAUSES OF TRAFFIC ACCIDENTS: SPEEDING AND PEDESTRIAN NEGLIGENCE.
STUDIES SHOW THAT OUT OF A TOTAL OF OVER 16 259 ROAD ACCIDENTS IN 1980, OVER 70 PER CENT WERE THE RESULT OF THESE TWO CAUSES.
THE PUBLICITY CAMPAIGN WILL BE CARRIED OUT THROUGH TELEVISION AND THE USE OF POSTERS IN THE MONTHS AHEAD, STARTING WITH THE THEME OF PEDESTRIAN NEGLIGENCE.
A PRELIMINARY FINDING OF THE RECENTLY FORMED ROAD SAFETY DIVISION, INDICATES THAT CHILDREN BETWEEN THE AGES OF SIX AND 11 ARE FAR MORE AT RISK THAN WAS PREVIOUSLY THOUGHT.
A SPOKESMAN FOR THE STANDING CONFERENCE ON ROAD SAFETY'S PUBLICITY WORK ING GROUP SAID: THIS INFORMATION CONCERNING YOUNG CHILDREN IS BEING ACTED ON IMMEDIATELY. THE FIRST TELEVISION AND POSTER PUBLICITY OF THIS YEAR'S CAMPAIGN IS TARGETED DIRECTLY AT THIS AGE GROUP AND TO THE PARENTS OR GUARDIANS OF YOUNG CHILDREN.
THE SPOKESMAN SAID THE STANDING CONFERENCE WAS SATISFIED WITH THE EFFICIENT AND FAST WAY THAT THE NEWLY FORMED ROAD SAFETY DIVISION HAS BEGUN TO OPERATE.
ROAD SAFETY DAY, ORGANISED BY THE ROAD SAFETY PUBLICITY WORKING GROUP, WILL BE OBSERVED AT VICTORIA PARK, COMMENCING AT 2 PM.
THE GUEST OF HONOUR AT THE OPENING CEREMONY WILL BE THE SECRETARY FOR THE ENVIRONMENT, THE HON D. J.C. JONES, WHO WILL BE WELCOMED BY THE DEPUTY COMMISSJONER OF POLICE AND CHAIRMAN OF THE STANDING CONFERENCE ON ROAD SAFETY, MR P.T. MOOR.
IN ADDITION TO AN ENTERTAINMENT PROGRAMME, WHICH WILL INCLUDE THE MOTORCYCLE DISPLAY TEAM OF THE 29TH SQUADRON ROYAL CORPS OF TRANSPORT, THE MILITARY BAND OF THE 1ST BATTALION OF THE QUEEN'S OWN HIGHLANDERS AND THE RECENTLY FORMED ROYAL HONG KONG POLICE FORCE CHOIR, THERE WILL BE A LARGE ROAD SAFETY DISPLAY,
THE DISPLAY WILL INCLUDE AN EXHIBITION ON ROAD ACCIDENTS, A SIMPLE CHILDREN'S EXHIBITION ON THE CROSSING CODE, PLUS STALLS PRESENTED BY THE ROAD SAFETY ASSOCIATION, THE ST JOHN AMBULANCE BRIGADE, THE INSTITUTE OF ADVANCED MOTORISTS, THE ROYAL HONG KONG POLICE FORCE AND THE KOWLOON JAYCEES.
THE COMMUNITY YOUTH CLUB OF THE EDUCATION DEPARTMENT WILL RUN
A ROAD SAFETY TOWN FOR CHILDREN TO PARTICIPATE IN.
TO ADD EFFECT TO THE CAMPAIGN THERE WILL ALSO BE A GRAPHIC REPRESENTATION OF THE NUMBER OF PEOPLE KILLED ON THE ROADS IN 1980, AS WELL AS TABLEAU DEPICTING THE HIGH COST OF TRAFFIC ACCIDENTS TO THE COMMUNITY.
THIS YEAR, FOUR LEADING MOTOR CAR DEALERS, JEBSEN MOTORS, DAH CHONG HONG, CROWN MOTORS AND WALLACE HARPER WILL BE DISPLAYING THE SAFETY FEATURES OF THEIR LATEST MODELS.
/MIE KOWLOON