SATURDAY, JANUARY 3, 1981
GOVERNMENT TO STEP UP ANTI-SMOKING PUBLICITY
*****
A SERIES OF NEW ANTI-SMOKING STICKERS AND POSTERS WILL SOON BE DISPLAYED AS PART OF THE GOVERNMENT'S EFFORT TO REDUCE NUISANCE SMOKING IN PUBLIC PLACES.
IN ADDITION, A NEW PUBLICITY FILM ON THE THEME OF NUISANCE SMOKING IN CONGESTED CONFINED PUBLIC PLACES WILL BE SHOWN ON TELEVISION.
THESE ANTI-SMOKING PUBLICITY MATERIALS DESIGNED BY THE INFORMATION SERVICES DEPARTMENT ARE PRODUCED TO ENSURE MEMBERS OF THE PUBLIC THAT THE RIGHTS OF NON-SMOKERS ARE NEITHER IGNORED NOR FORGOTTEN.
THEY ARE IN LINE WITH THE GOVERNMENT POLICY TO EDUCATE THE PUBLIC, IN PARTICULAR YOUNG PEOPLE, OF THE DANGERS OF SMOKING. IT ALSO ADOPTS PERSUASIVE MEASURES TO DISCOURAGE NUISANCE SMOKING IN ENCLOSED PUBLIC PLACES AND ON PUBLIC TRANSPORT.
A SPOKESMAN FOR THE ANTI-SMOKING CAMPAIGN OFFICE TODAY (SATURDAY) SAID: THE GOVERNMENT HAS NEVER CEASED IN ITS EFFORTS TO PROMOTE ANTI-SMOKING. HOWEVER IT IS FELT THAT A LONG TERM EDUCATION PLAN CAN ACHIEVE BETTER RESULTS THAN A ONE-OFF VIGOROUS CAMPAIGN. WITH THAT AS OUR AIM, THE CENTRAL HEALTH EDUCATION UNIT OF THE MEDICAL AND HEALTH DEPARTMENT HAS ASSUMED THE IMPORTANT RESPONSIBILITY OF EDUCATING THE PUBLIC ON THE HEALTH HAZARD OF CIGARETTE SMOKING.
TO ACHIEVE MAXIMUM IMPACT, THE STICKERS AND POSTERS TO DISCOURAGE SMOKING IN PUBLIC PLACES WILL BE PROMINENTLY DISPLAYED AT BUS STOPS, RAILWAY STATIONS, FERRY PIERS, ON ALL PUBLIC TRANSPORT AND IN LIFTS IN PUBLIC BUILDINGS, HOUSING ESTATES, GOVERNMENT BUILDINGS, HOSPITALS AND CLINICS. POSTERS WILL ALSO BE DISTRIBUTED TO SECONDARY SCHOOLS AND YOUTH GROUPS TO FURTHER PUBLICISE THE ANTI-SMOKING MESSAGE AMONG YOUNG PEOPLE.
FREE COPIES OF THE ANTI-SMOKING STICKERS CAN BE OBTAINED FROM THE MARKETING OFFICE OF THE INFORMATION SERVICES DEPARTMENT ON 2ND FLOOR, BASKERVILLE HOUSE, DUDDELL STREET, HONG KONG.
/2