MONDAY, MAY 26, 1980
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TIME AND AGAIN HE HAD SEEN TELEVISION COMMERCIALS IN WHICH THE PRODUCTS OF VARIOUS SOFT DRINK DISTRIBUTORS WERE CONSUMED BY VACATIONERS IN THE COUNTRYSIDE.
+WHAT HAPPENS TO THE IMPERISHABLE PACKAGING WHEN THE VACATIONERS DEPART? DO WE SEE THEIR BOTTLES AND CANS CONSCIENTIOUSLY DEPOSITED IN THE LITTER BINS PROVIDED? NO WE DON'T. IT TAKES UP TOO MUCH PRECIOUS AIR TIME.
SIMILARLY, HE CONTINUED, THOSE INDIVIDUALISTS WHO PERSISTED IN SMOKING WERE DEPICTED ENJOYING THEIR FAVOURITE BLEND OF TOBACCO IN THE MIDST OF FORESTS THAT MIGHT WELL BE IN A HIGHLY IMFLAMMABLE CONDITION, DEPENDING ON THE PREVAILING FIRE WARNINGS.
+DO WE SEE THEM CAREFULLY EXTINGUISH THESE POTENTIAL FIRE HAZARDS BEFORE THEY LEAVE? NO, WE MOST DECIDEDLY DO NOT,+ HE OBSERVED.
MR MOSS ADMIRED THE FLAIR, THE IMAGINATION AND THE TECHNICAL EXCELLENCE THAT WENT INTO MUCH OF ADVERTISING DISPLAY, PARTICULARLY IN THE FIELD OF TV COMMERCIALS. INDEED, SOME OF OUR BEST WORK BEARS COMPARISON WITH THE BEST YOU WILL SEE ANYWHERE IN THE WORLD.+
+HOWEVER, WHERE COMMUNITY AWARENESS IS CONCERNED, OUR ADVERTISERS HAVE YET TO GROW UP. THEY HAVE LARGELY DISREGARDED THE BENEFITS THEY STAND TO GAIN BY ASSOCIATING THEMSELVES WITH THE PUBLIC INTEREST.
+AND IT IS A LESSON THAT, IN THE END, MAY COST THEM DEAR. FOR COMMUNITY LOBBIES ARE FORMING THAT WILL CAMPAIGN FOR IMPROVEMENTS IN THE SOCIAL ATTITUDES OF OUR MAJOR PRODUCT DISTRIBUTORS.
+THE PUBLIC WILL DEMAND THAT THEY SHOW A SENSE OF RESPONSIBILITY TOWARDS THE IR CONSUMERS,+ HE SAID.
MR MOSS ALSO SPOKE ON PUBLIC INVOLVEMENT IN THE CAMPAIGNS, THE GOOD RESULTS OF WHICH COULD BE NEGATED BY A SELFISH FEW.
+ YOUR INTENTION TO REPORT A PETTY CRIME IS NOT HELPED BY THE ACQUAINTANCE WHO ASSURES YOU IT IS A WASTE OF TIME YOUR RESOLVE TO INFORM THE MANAGEMENT OF A STAIRWAY OBSTRUCTION THAT POSES A SERIOUS FIRE RISK TO YOUR BUILDING IS WEAKENED BY THE INDIFFERENCE DISPLAYED BY YOUR NEIGHBOURS, HE SAID.
FORTUNATELY, HE POINTED OUT, THERE WERE SUFFICIENT PEOPLE WHO CARED ENOUGH TO DO SOMETHING ABOUT THESE THINGS AND TO TAKE THE
INITIATIVE.
THIS HAD BEEN DEMONSTRATED TIME AND AGAIN IN HONG KONG, SUCH AS WITH THE KEEP HONG KONG CLEAN CAMPAIGN, THE FIGHT CRIME CAMPAIGN, THE FIRE PREVENTION CAMPAIGN, THE COMMUNITY AGAINST DRUGS CAMPAIGN, AND THE ROAD SAFETY CAMPAIGN.
+THE BALL IS ROLLING, AND IS PICKING UP MOMENTUM. BUT IT NEEDN'T ALWAYS BE GOVERNMENT THAT TAKES THE LEAD. PRIVATE ENTERPRISE COULD CONTRIBUTE A GREAT DEAL MORE THAN IT HAS DONE SO FAR, HE SAID,
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