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L'ONDAY, MARCH 5, 1979

+AND WE ONLY HAVE ABOUT 200 COPIES OF THE ENGLISH EDITION OF HONG KONG 1978 LEFT EVEN THOUGH WE PRINTED 35,000 COPIES.+

THE BOOK'S SUCCESS IS ATTRIBUTED TO THE HIGH STANDARD OF ITS PRODUCTION AND ITS OUTSTANDING VALUE FOR MONEY.

BESIDES PROVIDING A COMPREHENSIVE COVERAGE OF THE LATEST DEVELOPMENTS IN HONG KONG, IT CONTAINS NEARLY 80 COLOUR PLATES FEATURING VARIOUS ASPECTS OF LIFE IN THE TERRITORY.

PHOTOGRAPHIC ESSAYS IN HONG KONG 1979 COVER FARMING, THE JEWELLERY, FILM AND ADVERTISING INDUSTRIES, THE CUSTOMS AND EXCISE SERVICE, THE FIRE SERVICES, WATER SUPPLIES, PROGRESS IN THE NEW TERRITORIES, PEOPLE, AND THE TRADE DEVELOPMENT COUNCIL.

ACCORDING TO THE SPOKESMAN, THE MOST SIGNIFICANT DEVELOP- MENT IN THE PUBLICATION OF THE BOOK HAS BEEN THE RAPID GROWTH OF THE CHINESE MARKET.

+A CHINESE EDITION OF THE YEAR BOOK WAS FIRST PUBLISHED IN 1970 AND ONLY A FEW HUNDRED COPIES WERE SOLD, HE SAID.

+SINCE THEN THE DEMAND HAS INCREASED DRAMATICALLY AND OUR PRINT RUNS HAVE JUMPED FROM 4,000 IN 1977 TO 7,000 IN 1978 AND 11,000 IN 1979.+

MARKET SURVEYS HAVE REVEALED THAT THE BOOK'S MAIN CONSUMERS ARE THE COMMERCE AND INDUSTRY SECTOR, WHICH WANTS TO BE INFORMED ABOUT THE MOST RECENT DEVELOPMENTS IN HONG KONG, STUDENTS, TOURIST AND AN INCREASING NUMBER OF HOUSEHOLDS.

+ THE OFFICIAL YEAR BOOK PROVIDES AN INVALUABLE SOURCE OF MATERIAL ABOUT HONG KONG AND IS AN ESSENTIAL REFERENCE ON THE TERRITORY'S CONTINUING DEVELOPMENT, THE SPOKESMAN SAID.

+ IN HONG KONG 1979, THERE IS A SPECIAL REVIEW OF THE EMERGING NEW TOWNS IN THE NEW TERRITORIES AND OTHER TOPICS COVERED INCLUDE THE ECONOMY, SOCIAL SERVICES, IMMIGRATION, POPULATION, BUILDING PROJECTS AND THE TERRITORY'S CONSTITUTION AND ADMINISTRATION.+

MORE THAN 40 TABLES GIVING DETAILED STATISTICS ARE PART OF THE BOOK. A NEW GEOLOGICAL MAP OF HONG KONG, KOWLOON AND THE NEW TERRITORIES, PREPARED BY THE LANDS AND SURVEY DEPARTMENT, IS ALSO INCLUDED.

HONG KONG 1979 WAS PRODUCED IN ENGLISH BY THE INFORMATION SERVICES DEPARTMENT, TRANSLATED BY THE CHINESE LANGUAGE DIVISION OF THE HOME AFFAIRS DEPARTMENT AND PRINTED BY THE GOVERNMENT PRINTER.

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