FRIDAY, OCTOBER 21, 1977
NEW ANTI-SMOKING POSTER
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A NEW POSTER AIMED AT DISCOURAGING SMOKING IN LIFTS HAS BEEN PRODUCED BY THE GOVERNMENT AND WILL SHORTLY APPEAR IN LIFT LOBBIES.
THE POSTER SHOWS A SMOKER IN A LIFT SURROUNDED BY IRATE
PASSENGERS.
ITS MESSAGE IS: +BE CONSIDERATE.
THINK BEFORE YOU SMOKE+.
STICKERS AND POSTERS WITH THE +PLEASE BE CONSIDERATE+ MESSAGE HAVE ALSO BEEN PRODUCED BY THE GOVERNMENT FOR DISPLAY ON BUSES, FERRIES AND RAIL TERMINALS AND PUBLIC ENCLOSED PLACES.
LIKE THE OTHER PUBLICITY MATERIAL, THE NEW POSTER HAS BEEN PRODUCED TO TRY TO EDUCATE PEOPLE TO THE DANGERS OF SMOKING AND IT IS ALSO AIMED AT PERSUADING PEOPLE NOT TO SMOKE IN PUBLIC PLACES.
A GOVERNMENT SPOKESMAN SAID A NUMBER OF MEASURES WERE BEING TAKEN TO DISCOURAGE SMOKING. INCLUDING EFFORTS IN SCHOOLS WHERE THE HEALTH, SOCIAL STUDIES AND BIOLOGY CURRICULA FOR PRIMARY 6 STUDENTS AND IN SECONDARY SCHOOLS INCLUDE THE SUBJECT +SMOKING AND HEALTH+.
AN EDUCATIONAL TELEVISION FILM ON SMOKING HAS ALSO BEEN SCREENED AS PART OF THE FORM I SOCIAL STUDIES COURSE AND TWO TELEVISION FILMS PRODUCED IN THE UNITED KINGDOM HAVE BEEN SHOWN TO SENIOR STUDENTS IN A NUMBER OF SCHOOLS.
+
THE SPOKESMAN SAID THAT, BESIDES DESIGNING A POSTER AND A STICKER, THE GOVERNMENT HAD ALSO PRODUCED FILMS AND SLIDES FOR TELEVISION AND CINEMAS. THE TOBACCO INDUSTRY HAD BEEN CO-OPERATIVE OVER THE PREPARATION OF A VOLUNTARY CODE OF ADVERTISING PRACTICE WHICH WAS INTRODUCED ON SEPTEMBER 1 THIS YEAR.
HE ALSO SAID THAT THE GOVERNMENT HAD BANNED CIGARETTE ADVERTISING IN BUILDINGS AND AREAS UNDER ITS CONTROL.
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