MONDAY, AUGUST 22, 1977
POSTER PILLAR - A NEW MEDIUM FOR MESSAGES *******
A NEW MEDIUM OF COMMUNICATION MADE ITS DEBUT IN HONG KONG THIS WEEK, WITH THE FIRST INSTALLATION OF A POSTER PILLAR GRACING THE PEDESTRIAN PRECINCT OF KWAI FONG ESTATE, KWAI CHUNG.
+WE'RE NOT QUITE SURE WHAT TO CALL IT,+ EXPLAINED A
SPOKESMAN FOR GOVERNMENT INFORMATION SERVICES, WHO WERE RESPONSIBLE FOR THIS INNOVATION. IT'S REALLY A SORT OF POSTER PILLAR DESIGNED AS A PICTURESQUE PAGODA.+
ONE OF THE YOUNGER RESIDENTS OF KWAI FONG, DUBBED IT A +MESSAGE MERRY-GO-ROUND+.
+ THE CONCEPT, OF COURSE, IS BASED ON TRADITIONAL POSTER PILLARS WHICH FORM SUCH A DISTINCTIVE FEATURE OF CERTAIN EUROPEAN CITIES, SUCH AS PARIS,+ SAID THE SPOKESMAN. +WE HAVE MERELY GIVEN IT A HONG KONG TOUCH.+
MEASURING SEVEN-AND-A-HALF FEET HIGH AND FOUR FEET IN DIAMETER, THE PILLAR CAN ACCOMMODATE UP TO 12 POSTERS, ARRANGED IN TWO ROWS OF SIX EACH.
THE STRUCTURE IS OF CONCRETE, WITH A DISTINCTIVE RED AND GREEN TOP THAT RESEMBLES THE CANOPY OF AN ANCIENT PAGODA.
THE RED TILES ARE DIVIDED INTO EIGHT EQUAL SECTIONS BY EIGHT BEAMS IN GREEN, AT THE APEX OF THE ROOF IS A BEIGE-COLOURED CALABASH-LIKE STRUCTURE - A VITAL ELEMENT IN YIELDING GOOD +FUNG SHUI+.
ACCORDING TO THE ASSISTANT HOUSING MANAGER OF KWAI FONG ESTATE, MR. CHIU PING FUN, THE PILLAR WILL NOT ONLY PROVIDE A PROMINENT SITE FOR GOVERNMENT POSTERS, IT WILL ALSO BECOME AN EMBELLISHMENT TO THE PLAYGROUND WHERE IT IS SITUATED,
MR. CHIU BELIEVED THAT THE POSITION WAS CHOSEN WISELY, SINCE MOST OF THE RESIDENTS WILL BE PASSING THROUGH THE PLAYGROUND TO THE BUS TERMINUS AS THEY GO IN AND OUT OF THE ESTATE TO CONDUCT THEIR DAILY BUSINESS.
THE GIS SPOKESMAN INDICATED THAT CONSIDERATION FOR CONSTRUCTION OF SIMILAR PILLARS IN OTHER HOUSING ESTATES IS IN THE PIPELINE, SUBJECT TO A SURVEY TO BE CARRIED CUT OVER A THREE-MONTH PER ICD ON THE EFFECTIVENESS OF SUCH POSTER FACILITIES.
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