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SUNDAY, JULY 24, 1977
ANTI-DRUG CAMPAIGN TO BE HELD IN SHAM SHUI PO IN NOVEMBER
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A LARGE SCALE PUBLICITY CAMPAIGN WILL BE LAUNCHED IN SHAM SHUI PO IN NOVEMBER TO DRIVE THE ANTI-DRUG MESSAGE HOME TO MORE THAN 500,000 PEOPLE LIVING IN THE DISTRICT.
THE CAMPAIGN IS ONE OF A SERIES OF DRUG ABUSE PREVENTION AND EDUCATION PROJECTS PLANNED FOR THIS YEAR BY THE PREVENTIVE EDUCATION AND PUBLICITY SUB-COMMITTEE OF THE ACTION COMMITTEE AGAINST NARCOTICS (ACAN).
A COMMITTEE, COMPRISING REPRESENTATIVES FROM 32 GOVERNMENT DEPARTMENTS, SOCIAL WORK AGENCIES, LOCAL KAIFONG ASSOCIATIONS AND AREA COMMITTEES, HAS BEEN FORMED TO CARRY OUT PREPARATORY WORK FOR THE CAMPAIGN.
THE CAMPAIGN WILL BEGIN ON OCTOBER 30 AND LAST FOR ONE MONTH. IT IS MAINLY AIMED AT EDUCATING YOUNG PEOPLE OF THE DANGERS OF DRUG ABUSE AND, AT THE SAME TIME, ENCOURAGING THEM TO DEVELOP A GREATER INTEREST IN HEALTHY ACTIVITIES.
A WIDE RANGE OF ACTIVITIES FOR YOUTHS, INCLUDING EXHIBITIONS, VARIETY SHOWS, SPORTS COMPETITION, FILM SHOWS, MOBILE THEATRE SHOWS, VISITS TO DRUG ADDICTION TREATMENT INSTITUTIONS, A SEMINAR, AND AN OPEN-AIR DRAWING COMPETITION WILL BE ORGANISED DURING THE CAMPAIGN.
INTENSIVE BACK-UP PUBLICITY WILL ALSO BE MOUNTED BY USING TELEVISION, RADIO, NEWSPAPERS, POSTERS AND BANNERS, SO AS TO SPREAD THE MESSAGE OF THE CAMPAIGN TO OTHER PARTS OF HONG KONG.
COMMENTING ON THE CAMPAIGN, MR. CANICE MAK, SHAM SHUI PO CITY DISTRICT OFFICER, SAID HE WAS CONFIDENT THAT THE CAMPAIGN WOULD BE SUCCESSFUL.
MR. MAK RECALLED THAT A SIMILAR CAMPAIGN HELD IN KOWLOON CITY LAST YEAR ACHIEVED VERY GOOD RESULTS AND HE SAID THAT WITH STRONG SUPPORT AND BACK ING FROM ALL KAIFONG ASSOCIATIONS AND AREA COMMITTEES IN SHAM SHUI PO, THIS CAMPAIGN WOULD CERTAINLY BE A SUCCESSFUL ONE.
A SPOKESMAN FOR THE NARCOTICS DIVISION OF THE GOVERNMENT SECRETARIAT SAID SHAM SHUI PO WAS PROBABLY THE MOST CHALLENGING DISTRICT SINCE THE PREVENTIVE EDUCATION AND PUBLICITY SUB-COMMITTEE OF ACAN BEGAN ORGANISING A PUBLICITY CAMPAIGN IN A DIFFERENT DISTRICT OF HONG KONG EACH YEAR.
TO REACH MORE IT WOULD TAKE A TREMENDOUS AMOUNT OF EFFORT THAN 120,000 HOUSEHOLDS SPREAD OVER AN AREA OF 1,600 ACRES IN THE DISTRICT, HE SAID,
THE SPOKESMAN ALSO POINTED OUT THAT AN IMPORTANT FUNCTION OF THE CAMPAIGN WAS TO AROUSE PUBLIC SUPPORT IN THE FIGHT AGAINST DRUG ABUSE.
A LARGE NUMBER OF VOLUNTEERS FROM ALL WALKS OF LIFE WERE EXPECTED TO TAKE PART IN ORGANISING THE ACTIVITIES OF THE CAMPAIGN, HE SAID.
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