H |香港政府 GIS 新聞處
DAILY INFORMATION BULLETIN
SUNDAY, APRIL 3, 1977
PRH 7
ACAN TO LAUNCH ANOTHER ANTI-DRUG CAMPAIGN
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THE ACTION COMMITTEE AGAINST NARCOTICS IS PLANNING TO LAUNCH ANOTHER LARGE SCALE ANTI-DRUG DISTRICT PUBLICITY CAMPAIGN IN NOVEMBER THIS YEAR IN VIEW OF THE OUTSTANDING SUCCESS OF ITS CAMPAIGN HELD IN KOWLOON CITY THREE MONTHS AGO.
ACCORDING TO AN EVALUATION SURVEY WHICH HAS JUST BEEN COMPLETED, THE MONTH-LONG CAMPAIGN IN KOWLOON CITY HAS ACHIEVED REMARKABLE RESULTS. MORE THAN 200,000 PEOPLE, REPRESENTING THREE-QUARTERS OF THE POPULATION IN THE 15 - 60 AGE GROUP IN KOWLOON CITY, WERE FOUND TO HAVE BEEN WELL AWARE OF THE CAMPAIGN, AND SOME 30,000 OF THEM ACTUALLY PARTICIPATED IN THE ACTIVITIES.
THE SURVEY ALSO INDICATES THAT THE CAMPAIGN HAS
EFFECTIVELY CREATED A GREATER AWARENESS AMONG THE RESIDENTS OF THE NEED TO EDUCATE YOUNG PEOPLE OF THE DANGER OF DRUG ABUSE AND, AT THE SAME TIME, TO ENCOURAGE THEM TO DIVERT THE IR ENERGY TO MEANINGFUL AND HEALTHY ACTIVITIES.
THE SURVEY, CARRIED OUT BY THE CENSUS AND STATISTICS DEPARTMENT WITH THE ASSISTANCE OF ABOUT 60 STUDENTS FROM THE HONG KONG POLYTECHNIC, WAS BASED ON INTERVIEWS WITH 1,800 KOWLOON CITY RESIDENTS WHO WERE SELECTED AS A REPRESENTATIVE SAMPLE. APART FROM GAUGING THE IMPACT OF THE CAMPAIGN, IT WAS DESIGNED TO COLLECT INFORMATION WHICH WOULD HELP TO IMPROVE SIMILAR CAMPAIGNS IN THE FUTURE.
THE CHAIRMAN OF THE PREVENTIVE EDUCATION AND PUBLICITY SUB- COMMITTEE OF THE ACTION COMMITTEE AGAINST NARCOTICS, REV. KARL STUMPF, SAID THE FINDINGS OF THE SURVEY WERE VERY ENCOURAGING AND REASSURING.
HE SAID THE KOWLOON CITY CAMPAIGN COST ONLY ABOUT $60,000 BUT IT WAS THE MOST SUCCESSFUL ONE SINCE 1973 WHEN THE FIRST ANNUAL ANTI-DRUG DISTRICT CAMPAIGN WAS HELD IN TSUEN WAN.
ONE IMPORTANT ACHIEVEMENT OF THE CAMPAIGN, HE POINTED OUT, WAS THE PARTICIPATION OF MORE THAN 30 LOCAL VOLUNTARY ORGANISATIONS, UNDER THE LEADERSHIP OF THE CITY DISTRICT OFFICE OF KOWLOON CITY. THESE ORGANISATIONS CONTRIBUTED A HUGE AMOUNT OF EFFORT TO THE PREPARATION OF THE CAMPAIGN ACTIVITIES, RANGING FROM ANTI-DRUG LECTURES AND COMPETITIONS FOR SCHOOL CHILDREN TO RECREATIONAL AND ATHLETIC EVENTS FOR THE GENERAL PUBLIC.
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Issued by Government Information Services, Beaconsfield House,
Hong
THEIR König.
RTICIPATION. 5233T9T
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