13

WEDNESDAY, JUNE 18, 1975

STANDARD OF TV PROGRAMMES 'SATISFACTORY'

******

THE TELEVISION ADVISORY BOARD CONSIDERS THE STANDARD AND RANGE OF TV PROGRAMMES ''SATISFACTORY”" LUT FEELS THAT THERE IS ROGH FOR HIPROVELENT 101 CERTAIN AREAS,

IN ITS THIRD REPORT, PUBLISHED TODAY, THE DOARD COMMENDS THE TELEVISION STATIONS FOR MAKING EFFORTS TO REDUCE THE AMOUNT OF VIGLENT PROGRAFIES, AID VELCCHES THE PARKED IMPROVEMENT IN THE STANDARD OF THE NËVO SERVICES OFFERED BY DOTH LICENCEES.

HOWEVER, THE LOARD HAS SCIE RESERVATIONS ADOUT CERTAIN PROGRALHES FOR CHILDREN WITCH CONTATO A CONSIDERADLE AMOUNT OF EXPLICIT VIOLENCE AND GLORIFICATION OF RUTILESS AGGRESSIVENESS''.

+WE SHALL CONTINUE TO PAY CLOSE ATTENTION TO THIS DEVELOPMENT,+ THE DOMND SAYS.

IT ALSO URGES THE TV STATIONS TO NOTE THE NEED FOR CARE IN THE PRESENTATION OF CERTAIN TYPES OF SOCIAL SATIRE FOUND IN A NUMBER OF LOCALLY-PRODUCED VARIETY PROGRAMMES.

+THERE HAS DEEN TOO MUCH CHEAP, UNINFORMED AND OFTEN MISLEADING CRITICISHS OF GOVERNMENT AND LOCAL SOCIAL INSTITUTIONS PRESENTED IN THE FORM OF SATIRE TO AN EXTENT WHICH COULD BE HARMFUL TO THE COMMUNITY'S DEST INTEREST, IT SAYS,

DURING THE PERIOD UNDER REVIEW, A TOTAL OF 1,397 FILMED COMMERCIALS WAS SUBMITTED TO THE TELEVISION AUTHORITY FOR APPROVAL. THE PERCENTAGE NOT APPROVED CONTINUED TO REMAIN LOW INDICATING THE AVARENESS OF MAINTAINING HIGH STANDARDS BY THE LOCAL ADVERTISERS AND TV STATIONS.

ACCORDING TO THE REPORT, THE NUMBER OF ENTERTAINMENT FILMS ON PARTS OF FILMS FOUND TO BE UNACCEPTABLE INCREASED SHARPLY IN COMPARISON WITH PREVIOUS YEARS DUE TO THE FACT THAT OVERSEAS CINEMA FILMS MADE IN RECENT PERMISSIVE YEARS ARE FINDING THEIR WAYS INTO THE LOCAL TV CIRCUIT. THE INCREASE IN THE NUMBER OF UNACCEPTABLE FILMS FOR TV ALSO INDICATES THE BOARD'S CONCERN TO MAINTAIN A HIGH LEVEL OF PROGRAMME STANDARD.

TV OWNERSHIP IN HONG KONG HAS INCREASED SIGNIFICANTLY DURING THE PERIOD UNDER REVIEW. AT THE BEGINNING OF 1974, THERE WERE 748,000 HOUSEHOLDS OWNING A TELEVISION SET, REPRESENTING ALMOST 85 PER CENT OF ALL HOUSEHOLDS.

ACCORDING TO THE REPORT. AN ESTIMATED 2.4 MILLION PEOPLE WATCH TV ON AN AVERAGE DAY IN HONG KONG AND IT APPEARS THAT MORE HOUSEHOLDS ARE OWNING MORE THAN ONE SET, MANY OF THEM COLOURED SETS.

/14

Share This Page