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THURSDAY, OCTOBER 10, 1974.
MUSIC FOR K.C.R. PASSENGERS ******
KOWLOON-CANTON RAILWAY'S TSIM SHA TSUI TERMINAL, WILL SOON BECOME THE FIRST RAILWAY STATION IN THE WORLD TO HAVE A MUSIC SERVICE INTERSPERSED WITH ADVERTISEMENTS.
A CONTRACT HAS BEEN SIGNED WITH BUSINESS COMMUNICATIONS (H.K.) LTD. FOR INSERTING ADVERTISING INTERLUDES TOGETHER WITH RAILWAY ANNOUNCEMENTS WHEN MUSIC IS BEING BROADCAST.
K.C.R. GENERAL MANAGER, MR. REG GREGORY SAID: THE TIMING AND TYPE OF THE ADVERTISEMENTS WILL BE STRICTLY CONTROLLED. EXPOSURE IS LIMITED TO 10 MINUTES PER HOUR, AND ON NO OCCASION WOULD IT EXCEED 60 SECONDS.+
THE TYPE OF MUSIC PLAYED IS DESIGNED TO COMPLEMENT THE MOOD OF THE OCCASION. MUSIC OF A FASTER BEAT WILL BE PROVIDED IN THE KORNING AND EVENING WHEN COMMUTERS TRAVELLING BY TRAIN HURRY TO AND FROM VORK, AND A MORE TRANQUIL TYPE WILL BE PLAYED DURING MID MORNINGS AND AFTERNOONS.
THE MUSIC VENTURE WAS INITIALLY LAUNCHED IN MAY ON AN EXPERIMENTAL BASIS FOR TWO WEEKS BY K.C.R. IN CO-OPERATION WITH THE REDIFFUSION LTD., WHICH WAS RESPONSIBLE FOR PROVIDING THE MUSICAL TAPES.
PUBLIC REACTION WAS FOUND TO BE FAVOURABLE, AND THE MUSIC TRIAL WAS LATER CHANGED TO A PERMANENT OPERATION.
+WE WILL BE HAPPY TO RECEIVE COMMENTS FROM PASSENGERS AND WILL ALSO SEE TO IT THAT THE ADVERTISEMENTS INSERTED ARE NOT OBTRUSIVE, AND THE MUSIC IS ACCEPTABLE,+ MR. GREGORY SAID.
IF THE OPERATION PROVES SUCCESSFUL, IT MAY BE EXTENDED TO THE NEW RAILWAY TERMINAL AT HUNG KOM.
CHRISTMAS SURFACE MAIL
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THE POSTMASTER GENERAL ANNOUNCED TODAY THAT THE LATEST POSTING DATE FOR CHRISTMAS SEA-BORNE MAIL TO A NUKBER OF COUNTRIES HAS BEEN DEFERRED FROM OCTOBER 19 TO OCTOBER 22, 1974.
THE COUNTRIES INVOLVED ARE DENMARK, FINLAND, FRANCE, WEST GERMANY, BRITAIN, ICELAND, IRISH REPUBLIC, NORWAY AND SWEDEN.
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