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Tuesday, March 12, 1974
IMPORTANCE OF CONSUMER PACKAGING STRESSED
The Director of Commerce and Industry, Mr. David Jordan, today
were Hong Kong's manufacturing industry to take advantage of opportunities
to learn ways and means of upgrading its packaging standards.
"As the quality of our producta continues to improve, it is important
that there should be similar improvements in consumer packaging, particularly
when we face, as we do, increasing competition in our exnort narkoto," he
enid.
Kr. Jordan was speaking at the opening of an exhibition of consumer
packaging at the Ocean Terminal organised by the Hong Kong Packaging Council
and the Japan External Trade Organisation (JETRO).
He said it was an opportunity to study and admire what Janan had
achieved as the acknowledged pacemakers in the packaging field. field.
The exhibits on display, he pointed out, had been selected in
consultation with the Hong Kong Design Centre with an eye to the particular
needs of the Hong Kong manufacturing industry.
Ir. Jordan said that good packaging was necessary "to sell what it
protects and to protect what it sells."
He added: "In this age of supermarkets and self-service, packaging
plays a large part in promoting and selling the product it's not just an
irritating additional expense.
"The materials used and the markings on the package must conform to
Po legislation of the importing country, and this is especially true in
arlots such as the United States and the United Kingdom where consumer protection
interests are active.
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