- 7
Friday, June 16, 1972
The advertising codes contain strict rules relating to medical
advertisements and to advertisements directed towards children or
in which children appear. Other rules cover advertisements for fire
arms, debentures, banks, and money lenders, etc. All advertisements
intended for television are also subject to censorship by the Panel of Film Censors. However, during the period November, 1968 to December, 1970 only 29 advertisements, out of a total of 1,805 viewed, were
not approved for television.
And now I come to my last point
what is it going to mean
for Hong Kong viewers. Firstly, with a marked increase in the choice
of programes freely available it is almost certain that the number
of viewers will increase. Television sets which in 1967 were a large
capital outlay for any household are getting cheaper every year and now one can purchase a compact portable set for under $400. Secondly, colour television which was a dream only a few years ago, is now a reality and one can buy a colour set now for about 31,600. These
prices will fall still further bringing colour television within
the reach of many more viewers. Lastly, with controlled competition
such as envisaged by this new policy I think we can only see an
improvement in the programmes offered as stations vie with each other to capture the maximum audience. So the Hong Kong viewer is going to
have not only more programmes but possibly even better ones to choose
from in the years ahead.
Thank you.
Release Time: 1 p.m.
F
t
I
1