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HONG KONG URBAN COUNCIL
APPENDIX I (See Page 38)
REPORT OF ACTIVITIES CARRIED OUT DURING
THE PROTECT YOUR EYESIGHT CAMPAIGN-
(a) Press Conference
FEBRUARY/MARCH 1970
A press conference was held in the cinema room of the Government Information Services Department on 23rd February. Mr. Hilton CHEONG-LEEN, Chairman of the Urban Council Health Education Select Committee, introduced Dr. T. S. LEUNG of the Government Eye Clinic who addressed the gathering on the technical aspects of protection of eyesight.
(b) Schools
60,000 printed handbills were distributed to teachers and headmasters of schools through the Education Department for use in assemblies and daily sessions. Most of the schools made use of the information contained in the handbill and included it in health education lessons. Furthermore, the staff of the Urban Services Department Health Education Section visited 48 primary schools and gave talks to about 26,000 students.
(c) Television Programmes
Apart from television interviews conducted at the opening press conference, both Rediffusion Television and T.V.B. produced special programmes using information supplied by the Urban Services Department Health Education Section. Students from the Urban Services Department Chi Kit School took part in a programme on T.V.B. with great success. Students from Chi Kit School also sang prize-winning songs from last year's Schools Song Contest. A number of films about eyesight were also shown over T.V.B. Altogether five programmes appeared on television.
(d) Radio Programmes
Both Radio Hong Kong and Commercial Radio, as well as Rediffusion audio network, produced special dramatized plays and features for children. Prize-winning songs and speeches from last year's Schools Speech and Song Contests were also broadcast. The topic of eyesight was also introduced into various popular radio programmes.
(e) The Press
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With the assistance of the Information Services Department special feature articles on eyesight were released each week during the campaign. Feature articles were also supplied to newspapers for inclusion in the women's page and children's page.
(f) City District Offices
The staff of the Health Education Section attended the monthly meeting at six City District Offices and gave talks on eyesight. Handbills were distributed at these meetings. These talks will also be given at the remaining four City District Offices.
(g) Maternity and Health Centres
Handbills were supplied to these centres, including those in the New Territories, for use by health visitors during their sessions with mothers attending the clinics.
(h) Broadcasting Vans
These vans toured resettlement areas and other congested areas to broadcast slogans and short scripts on care of eyesight.
(i) Film Shows
Four films on eyesight, obtained from the Education Department and the United States Cultural Services, with taped Cantonese commentaries, were shown at centres run by the Boys' and Girls' Clubs Association and also in various resettlement areas. After the film shows talks were given by the Health Education staff.
(j) New Territories
Handbills and background information on the campaign were supplied to health visitors in the New Territories with the assistance of the Principal Medical Officer (Health) New Territories. Health visitors also gave talks during their routine visits to schools in rural areas. An exhibition on the topic of eyesight was held by the New Territories Health Education staff.
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