64
8. PROPAGANDA.
Yuch first class propaganda has been done in Hong Kong in the past, although this has largely depended on individual effort and has not been centrally integrated. Locally produced posters are first class and some excellent
The broadcasting material and films have been provided. Colony is in need of propaganda concerning the social causes of disease and, to secure the best results, its production should be fully organized under an officer with experience of this class of work. These results can only be achieved by dealing with matters on a systematic basis and by viewing public health questions as one aspect of social welfare problems as a whole. The Chinese are particularly suscept- ible to appropriate and well-directed propaganda and there
Much could is a wide field of opportunity in Hong Kong.
be done to relieve the burden of ever pressing disease and other social problems by wise and appropriate education
Indeed, I know of no through all the agencies available. Colony where propaganda could have greater scope, and the ground has already been well prepared.
An officer with the necessary experience should
I have be appointed for this work as a whole-time job. had a talk with Commander A. Pollock, at present acting as Public Relations officer in the Civil Administration, and it is well worth while considering whether he would be suitable for this work after his present duties terminate.
is background, which includes local experience and the managing of an advertising agency, as well as his personality, make him suitable for such a post provided he wished to take it; and I am sure such an appointment would have general local approval.
42878-1
ت