EXTRACT FROM DAILY MIRROR OF 13th DECEMBER, 1938.
25
END
THEY 'SELL' US TO FOREIGNERS.
An increase of £10,000 in the Government's annual grant
to the Travel and Industrial Development Association was
announced last night.
The decision was given in the Commons a few hours before
the tenth annual meeting of the Association. Now it will be
£15,000. Most of the money will be spent trying to persuade
foreigners to holiday here.
"If people abroad could see us as we really are, and not
as they think we are, it would be to the good of both themselves
and of us. " said Lord Derby at the meeting.
Lord Derby welcomed as his successor as President Lord Lloyd
of Dolobran, chairman of the British Council, the other body
conducting British propaganda abroad.
Both the Association and the Council, he said, were trying
to make foreign nations a somewhat difficult task - understand
and appreciate Britain.
The
"We do it by asking people to come to this country.
British Council do it by sending our folk abroad to tell foreigners
about this country.
!!
And both bodies are doing work, poorly thanked, the
importance of which can hardly be over-estimated.