HONGKONG SUNDAY HERALD, 10th MARCH, 1935.

exactly what the British Empire] and China Trade Fair is planning] to do.

Its primary purpose is to bring together Chinese business men and HE elevation of the British, business men of the British Empire. THE

Empire and China Trade In this manner each may learn some Fair building published to-day thing of the developments taking enables the public to visualise place to-day in the other parts of something of the Trade Fair, to the territory covered by this Trade be held here next December, Fair: each may which is going to mean so much to the Colony.

Very modern in its appearance, the main frontage extends along Nathan Road-from Middle Road to Salisbury Road, a distance of ap- proximately 225 ft.

common

learn

main products, and those who are interested in any particular product can compare that of one with another producing the article.

country

same

how the Emphasis needs to be laid on the people are tackling the very difficult fact that China is being invited to problems that daily arise in the pre-exhibit as well as to inspect exhibits

of the of different parts of the Empire. sent disjointed condition

To-day it should be a truism even world: each may, through this meet- ing on

ground, discuss to the man in the street, that no develop a one-way their problems with those in similar country can

As important to China as difficulty in their territory. It can- trade. not be supposed that wide-awake to any part of the Empire is the business men from the different development of her exports.

The fact that it is her heavy ad- parts of the British Empire meet- ing each other as well as the Chi- verse balance of trade which makes business men-numbering is so difficult to develop the Em- amongst them some of the keenest pire's exports to China, only makes and astutest in the world-will not it more imperative that the oppor- This Ball room is also intended see open before them new avenues tunity provided at this Trade Fair for the purpose of showing travel of trade which only the lack of this should be taken full advantage of and trade films, and in it will be common meeting ground, had made by Chinese and British merchants

to develop two-way trade. given lectures, which are a feature apparent before. of the Trade Fair.

This, as will be seen, contains two storeys. The ground floor with the main entrance Hall in the centre is for the use of the public: on the left of this is the Restaurant, and on the right is the Ball room, measuring 62ft by 50 ft.

nese

Welcome Club's Significance On the First floor is the Welcome

Therefore it is apparent that Club, extending throughout the

while the Exhibits occupy the most whole frontage. This Club, is open conspicuous part of this Trade Fair, it is the meetings in the Welcome Club which are going to provide the ways and means of starting the ball of trade moving along fresh avenues not previously visualised.

to Exhibitors and Officials of the Trade Fair and their guests, and is intended to be used for both busi- ness and pleasure.

Lounge And Reading Room The Northern half of the Club is given up to a Restaurant and Tea room: the other half contains a Typist's room for the use of mem- bers, a Waiting room and

Exhibition

ap-

Turning now to the grounds, it appears there are proximately 120 stalls, varying in size from 120 sq. ft. up to 280 sq. Confer- ft.

In dealing with this question, which concerns all parts of the Bri- tish Empire equally with China, the value of the Welcome Club is again apparent.

Greatest Trading People

It is the hope of the organisers that each part of the Empire will send Exhibits to this Trade Fair, which will worthily uphold their country's reputation in the eyes of the large number of business men who may be expected in Hongkong next Decem- ber. Equally important is it men in authority from that

various Dominions and

ence rooms where Exhibitors may It is intended to group each part meet groups or individuals to dis- of the British Empire Exhibits and the

Colonies should be deputed

own sec-

cuss questions of business develop those of China in their ment. At the end of this floor, and tions. It is anticipated that the to come to Hongkong with power to will discuss with each other, and with facing Nathan and Salisbury Roads Government of each country

their Chinese of equal authority, all the is the Lounge and reading room, occupy the centre stand of where newspapers, periodicals and section, converting it into a Court, aspects of the many questions that business literature from all parts of and round this will be grouped the hinder freer development of trade, exhibitions to-day between the two oldest, and the Empire will be available for stands of individual

still the greatest trading people in members.

To appreciate the real value of this Welcome Club, one must realise

from that particular country.

ret

In this manner it will be easy to the world,—the Chinese and the Bri-

cnick view of each country's tish.

THE BRITISH EMPIRE AND

CHINA TRAde fair,

LEXE KOJI PRIDA CRUIJELED ACHITECT HONG KONG, FEBRUARY 1935

A plan of the building which will house the British Empire and China Trade Fair, to be held from Decem- ber 2 to December 28 this year, on the plot of ground adjoining the Peninsula Hotel.

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