Translation. It is important that targets be approached in their om
1、nguage whenever possible.
(j) It is recognised that the overall Public Relations
effort must be sustained.
Principal Agencies ung ged in retzining, repairing_and fostering
oversuis confidence.
In Hong Kong :
Government Jnformation Services.
Department of Commerce and Industry.
Tr.de Development Council.
(a)
(b)
(c)
(a)
Federation of Ilon, Kong Industries.
(0)
Tourist Association.
(f)
Hong Kong Gener 1 Chamber of Commerce.
(In)......
CONFIDENTIAL
In the U.3.A.: -
CONFIDENTIAL
(8)
(a) Washington D.C.
(b) New York
-
-
-
-
British Embassy.
Counsellor for Hong Kong Commercial Affairs at the
British Embassy.
Tourist Association's
representative.
I.D.C.'s representative. Tourist Association's
representative.
(c)
In major cities
-
British Consulates-General
(a)
(e)
Tourist Association's representative in San Francisco uid consultants in
Los Angeles, Chicago, Boston and Dallas.
Chabors of Commerce
In Canada:-
(a) British High Commission, Ottawa and Trade
Commissioners in provincial capitals.
(b) Tourist Associatio Consultants in Toronto,
Kontreal and Vancouver.
(c) Chambers of Commerce
In Britain:-
(a) Hong Kong Government's London Office
incorporating the Department of Commerce
nd Industry and the Government Information Services.
(b) Trade Development Council's representative
and F..
consultants.
(c) Tourist association representative
(d)
(e)
@ @ @
Hong Kong Association
+
A Ship Owners sub-committee dealing especially with seamen.
(f) Chambers of Commerce.
CONFIDENTIAL
/In Europe
CONFIDENTIAL
(9)
In Europe:-
(a)
(b)
(c)
4
British Missions in all e pit ls and consular postз in many cities.
Counsellors for Hong Kong Commercial Affairs, British Embassy, Brussels,
and British Mission, Geneva.
f.D.C. representatives in Europe (operating from Brussels) with the
services of Public Relations consultants in Paris, Bonn, Genova, Milan,
Hamburg, Stockholm and Barcelona.
(d) Chamber's of Commerce.
In Japan:
(a)
British Embassy in Tokyo and consular posts in c.rtain major cities.
(b)
Tourist Association's representative.
(c) Chambers of Con.orce.
In Australia:-
(a)
British Hi h Ca missioner's Office and Deputy High Commissioner's Office
in state capitals.
@ @
(b) Sydney
(c) Sydney
-
-
1.D.C.'s representative.
Tourist Association's
representative.
(a) Chambers of Commerce .
CONFIDENTIAL
/Other countries
61
Other countries:-
CONFIDENTIAL
(10)
(a) British Missions in all capitals, and consulates in many major
cities.
(b) Chambers of Commerce
(c)
(a)
Trade Development Council's
representative in Nairobi,
Tourist Association's representative in Beirut.
Steps taken to retain, repair and foster overseas confidence
(i) In Hong Kong
(a) The Government Information Services have
been ensuring that overseas correspondents resident in Hong Kong are
regularly briefed and at briefing sessions have influenced the
correspondents to file balanced copy with a sympathy for, and confidence
in, Hong Kong, This work is a continuing process, the objective being to
build up trust in as many correspondents 5 possible. Some correspondents
remain to be convinced. In addition, G.1.3. has maintained casy and
accurate facilities for obtaining information, ither by calls on the
newsroom or by arranged visits to the border or to actious during
curfews or cordons; these steps were and are necessary if correspondents
are to convince their editors that they are
obtaining accurate, first-hand news
material. Because it is known that some
overseas correspondents might draw their material from local newspapers,
some attempts have been made to influence local papers to produce a
confident tenor in their stories,
CONFIDENTIAL
/(b).....
CONFIDENTIAL
(b)
(11)
The Government Information Services has encouraged overseas radio and
T.V.
producers to give coverage to the
I
norality and progress to be found in the Colony.
(c) Guidance reports have been sent by
agencies in Hong Kong to overseas representatives so that they might be
well briefed when making contacts with persons abroad. G.I.. in
particular has been sending such bulletins twice daily to their overseas
representatives and T.D.C. representatives. Also increasing use has been
made of guidance telegrans to British Missions overseas.
(d) Literature designed to promote confidence
was sent out by the various agencies either by direct nail or via
overseas
(e)
(f)
(g)
(h)
reprisent .tives to the wide variety of persons who have an interest in
Hong Kong. (See Annexure A).
Some overseas representatives have been recalled to Hong Kong for
up-to-date verbal briefings. (See Annexure B).
Businessmen in Hong Kong have been briefed by Governant and their
Associations on current trends so that they may themselves retain
confidence and in turn emanate confidence whenever de ling with overseas
associatus.
Various trade and business leaders from Hong Kong, witon travelling
abroad, have used every possible opportunity to give radio or f.V.
interviews, lectures or personal talks to engender a feeling of
confidence in Hong Kong. (See Annexure C).
Hong Kong rather than a European city was used us à venue for talks with
a trade delegation from the Benelux countries during the disturbances as
a gesture to show that the Colony was quite safe for such purpose at
that time.
CONFIDENTIAL
/(ii)...
CONFIDENTIAL
(12)
(ii) In overseas countries (in addition to the action
by representatives mentioned above)
(a) In the U.S.A.
A T.D.C. Mission visited many citics displaying products and giving
publicity to Hong Kong. Plans have been made for the promotion of a Hong
Kong Association. Publicity has been arranged for Hong Kong's Festival
of Fashion. Tourist Association ran a promotion operation in 26 cities
in conjunction with Cathay Pacific Airways.
(b) In Canada
A T.D.C./General Chamber of Commerce mission toured Canadian cities
promoting sales for specific products and goodwill.
(c) In Britain
Speciil newsletters were ide up and miled by G.I.S./r.V.C. to
approximately 400 businessmen and politicians with a special interest in
Hong Kong. H.E. the Governor gave a press conference in the Commonwealth
Office and also addressed the London Chamber of Commerce. A committee to
discuss influencing attitudes of people in Britain towards Hong Kong was
formed.
(a) In Europe
T.D.C. representatives embarked on lecture tours throughout Scandinavia,
West Germany, France, Holland, Belgium, Switzerland and Spain. Also
monthly
newsletters were distributed to businessmen.
CONFIDENTIAL
/(e)......
(c) In Jpan
CONFIDENTIAL
(13)
Infora 1 cont .cts were ude by the British Embassy with nwspaper
correspondents and a Japanese-sp. king staff member was sent to Hong
Kong to build better contacts with locally-based correspondents from
Japan. Tourist Association arranged special displays in Osuka and Kyoto.
(f) In Australia
A lecture tour was planned by the T.D.C. representative. A supplement on
Hong Kong
was prepared for the Australian Financial Review. Tourist Association
representative gave television and press interviews.
(g) In East Africa
A T.D.C. Trade Mission embarked upon a trado promotion tour.
CONFIDENTIAL
CONFIDENTIAL
(14)
Overseas Public Relations Co-Ordination Committee
J. Cater, Deputy Colonial Secretary (Special Duties)
(Chairman)
Mrs. S. Yuen, Ex.cutive Director, Federation of
Hong Kong Industries
Mr. R.G.L. Oliphant, Executive Director, Trade
Development Council
Major H.F. Stanley, Executive Director, Tourist
Association
Mr. G. Archer, Executive Director, Hong Kong General
Ch uber of Commerce
N.J.V. Watt, Director of Government Information
Services
D.C. Rivett-Carnac, of Government Information Services
C.P. Haddon-Cave, Deputy Economic Secretary
7. Dorward, Assistant Director, Commerce and Industry
Department
J.R. Locking, scistant Secretary (Special Duties)
(Secretary)
October, 1967
COLONIAL SECRETARIAT
CONFIDENTIAL
CONFIDENTIAL
erature Distributed Overseas (hain items only)
ANNEXURE 'A'
1.
From G.1.3.
lo. of Copies
(a) "To Seamon and Their Furilies" Leaflet
5,000
(b)
"To Seamen and Their Failies" Leaflet (Revised)
5,000
(c) "Dear Friends Overseas" Leaflet
20,000
(d) Reprint of "Made in Hong Kong" (E)
"High Fashion" (E)
5,000
5,000
"Hong Kong Cones to East Africa"
10,000
(e)
Letters to Oversea Friends
40,000
(f)
The World of Hong Kong No. 1
8,000
(g) The World of Hong Kong No. 2
20,000
(h) "Radio Broadcast - Jobs available at the Seamen's Recruiting Office"
Poster
1,500
(i) Reprint of "High Fashion" (E)
10,000
"Made in Hong Kong (3)
10,000
"Facts of Hong Kong'
7,500
Australia
(j) Seamen's Recruiting Office Bulletin No. 2 (E) 2,000
(k) Hong Kong Jones to Austr dia
(c) 25,000
2,500
"
Fr
1
Tt
7,500
(1) The World of Hong Kong ilo. 3
35,000
(m)
News Letter to liong Kong Seamen lio. 1
10,000
(n)
"Parliamentary Salutation" Leaflet
2,000
(0) "Hong kong Government's Message to Seamen (E)
1,000
(0) 25,000
ઉધર
(t)
(p) "Message to Semen" by liong Kong Government
(q) "Against Intimidation" Poster
"Economic Progress" Le flet
Dear Friend No. 2 (E
"Seamen's" Foster
(u) "Return of H.. the Governor" Leaflet
3,000
10,000
100,000
7,000
60,000
2,000
150,000
2,000
(v) Poster for Restorants
(Note:
=
(0)
=
English Chinese)
CONFIDENTIAL
CONFIDENT I AL
ANNEXURE 'B'
Overseas Representatives who were recalled to Hong Kong for Briefing
From U.S.A:
Mr. K.T. Woo, T.D.C. Representative in New York.
From Britain:
Mr. Lorenzo Lo, T... Representative in San Francisco.
Mr. Ronald Boxall, of Hong Kong Government's London Office.
Mr. H.T. Woo, Liaison Officer of Hong Kong Government's London Office.
Mr. II. Curtis, H.K.T.A.'s Representative.
From Australia:
Mrs. W. Munson, H.K.T.A.'s Representative.
From Japan:
Mr. J. Revoir, H.K.T.A's Representative.
CONFIDENTIAL
:
CONFIDENTIAL
ANNEXURE 'C'
Leading Hong Kong Personalities who made visits overseas
The following persons visited the countries as listed in giving personal
talks, press, radio or T.V. interviews:-
(a) U.K.
Mrs. 3. Yuen
Mr. G. Archer
(b) U.3.A.
Mrs. 3. Yuen
Fir. R.G.L. Oliphant Hajor H.F. Stanley
(c) Canada1
Mrs. J. Yuen
Mr. G. Archer (with Trade Minion) Major H.F. Stanley
(a)
Eurore
tir. R.G.L. Oliphant
Mr. N.J.V. tt
ikajor H.F. Stanley (athens)
(e) Jupin
Major H.F. St.ley
(f) Philippines
Mr. J. Carlos-Clarke
CONFIDENT I À L
1
SECRET
59
Reference........
----
Mr. Gaminara
You will be interested to see the enclosed extract from a Hong Kong
report on the interro- gation of two European business men recently
returned from China who trade in Chinese objets d'art and antiques. The
report describes the source
as:
"Two Europeans, one of whom had visited China on several previous
occasions on business. For the other, the journey which resulted in this
report was his first visit to China or to the Far East. Both Sources
were well educated, intelli- gent and widely travelled, and both were
very cooperative."
Their nationality is not clear except that they are not British
subjects. Their views on publicity in their own country about the
situation in Hong Kong are a little disquieting although they may be
based on the alarmist reports which most newspapers carried at the early
stage of the crisis in Hong Kong. They also claim that they are unaware
of the existence of the Hong Kong govern- ment's Information Offices. I
presume
G.IS in
t
Hangling wit
Love
Lec
& refor.
faso
(C. Wilson)
6 December, 1967
Copied to Miss Stowe (JIPGD)
Spoke Mr Wilson: this information will be
availabe to the Hong Kong Gart.
ра
怕
läne
no action.
9.11.47
AME 7.12,$7.
다 a cor mus
теб
CODE 18-75
SECRET
Effect of news originating on Hong Kong in Europe
News items from the Hong Kong press relating to events in Hong Kong and
the mainland which had either originated in Hong Kong or had originated
in China and had been reproduced in the Hon: Kong press, fre- quently
appeared in all news media, especially the press, in Sources' native
country. The news thus conveyed was almost always alarming and
sensational. Both Sources were unanimous in emphatically asserting that
if the reproduction of this sort of news in European countries continued
uncontrolled, very many European businessmen would discontinue, or not
con ider beginning, to do trade with both mainland China and Hony Kong
and few tourists would entertain the notion of coming to Hong Kong for
pleasure. They suggested that the Hong Kong government establish a press
and public relations office in all European countries. They were not
aware of the present existence of any such organisation.
1
HONG
54
KONG GOVERNMENT OFFICE
PALL
MALL LONDON s. w. t
Our Ref: 42/220SD.
6th December, 1967.
:
Dear Bill,
We spoke about the paper which I enclosed on Hong Kong Overseas
Public Relations which I sent to Bunny Carter under cover of my letter
of 16th November, 1967. I now enclose three copies of an addendum.
What Hong Kong asked me for were my reactions to the paper and any
suggestions I might have for its improvement. The idea is that the paper
should be subject to modification in the light of the experience
available so that it can be maintained as an up to date guide for those
making use of it.
The paper was discussed at the last meeting of the Publicity Liaison
Committee under my Chairmanship and we propose to produce comments in
draft based on points made in the Committee for consideration at the
next meeting of the Committee on 18th December. Unfortunately Carrocher
could not come to the last meeting, so that we did not have his
reactions but it would be useful to know how the direct Hong Kong effort
is to be tied in with indirect efforts on Hong Kong's behalf undertaken
by departments of H.M.G.
LAZT
ASF.
50)
NEX
REF.
A.W.Gaminara, Esq., Commonwealth Office, Curtis Green Building, Victoria
Embankment, LONDON, S.W.1.
(3)
Encl: FCMS/VMH.
Yours sincerely,
bat berperan
(P.C.M.Sedgwick).
Record:
Spoke Mise Stown & M° C. Wilson.
Ameeting of
the Working Group will
X
probably be conored for next wack. The leper at E/58 waill be on the the
point at 1x abor will
agenda
be taken.
,67,
7.
12,
TELEPHONE WHITEHALL 01-930-7951
CABLES HONGAID LONDON S.W.1
CONFIDENTIAL
Fart
OVERSEAS CONFIDENCE IN HONG KONG ADDENDUM
Please insert the following immediately before
ph 4 (e) of the paper on Overseas Confidence in Hong Kong:
Targets: TOURISTS
(A) Image
(B) Themes underlying Image
1.
Good shopping
(a)
Hotels among the best
in the world.
2+ Western comforts Eastern mystery.
(b)
Bright Lights.
3.
Luxurious yet
(c)
inexpensive.
Exceptional or Oriental sights.
斗
Visitors well
cared for.
5.
(d) Charming Oriental customs
and manners.
English widely used. (e) Friendly people give
gracious service.
(f) Villages and temples
reminiscent of old China.
(8) Frequent services by
air and sea.
(h) Hong Kong in centre
of E. Asia.
Targets SELLERS
(A) Image
(B)
Themes underlying Image
1=
Large and rapidly
(a)
Free port status.
expanding import
market.
(b)
@
Sophisticated commercial infra-structure.
2.
Strategically placed
and well equipped
(c)
distribution centre
Good air and sea commun- ications.
for S.E. Asia.
(d)
Convenient and efficient
3.
Resourceless economy
in terms of materials.
cargo handling and godown facilities.
(e)
Consumer preference for imported goods.
(f) Business conducted in
English.
(g) No discrimination between domestic or overseas suppliers.
(h) Well-established trade
links throughout S.E. Asia.
(i) English widely used.
CONFIDENTIAL
PRIVATE AND CONFIDENTIAL
Polisen HWA 1/13
Curtis Green,
December, 1967.
We had a long talk about Hong Kong with the Secretary of State on Monday
(27 November) and, among other things, we discussed the paper on my