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Government assistance is given as indicated above. If the present policy of "wait and see" is continued Shanghai will outstrip us in a very short time with better and larger hotels. ·
ROADS.
We recommend that Government keep steadily developing these as they have done in the past. As the roads are completed, flowering shrubs should be liberally planted in suitable places, and this feature developed in the same manner that the Peak Tramway route hag been cultivated in recent years. The roads that are being built at present will not be wide enough for the anticipated and certain increase in automobile traffic, say, five years hence.
THE COLONY AS A HEALTH RESORT.
To develop the Colony as a Health Resort it will be necessary to open up new sites for Hotels, Bungalows, etc., at the Peak and other places. Certain sections of the Peak or other localities of the type to be found on Cheung Chau Island, and the building restrictions relaxed somewhat for this purpose. Whilst our climate is, perhaps, not ideal from a Health Resort point of view, every effort should be made to attract visitors from such places as Singapore, Canton, Swatow, and up-country stations. If only one half of the recommen- dations and suggestions in these notes were put into effect, the result would be a profitable influx of such visitors from less favoured localities.
district.
THE GAOL.
This should be removed as soon as possible to a more outlying
THE WEST POINT & KOWLOON MORTUARIES.
These are not in desirable positions at present, and they should be put in less conspicucus places.
ADVERTISING.
Much could be done under this heading, and it would be advan- tageous to advertise the Colony as much as possible.
For instance, the Colony could, at practically no expense, use postmarks on outward and inward letters to advertise certain of the attractions touched upon in this paper. Australia and America use this means of advertisement to encourage the sale of their bonds and savings certificates. The Manila Government subsidise Mesars. Thos. Cook and Son to advertise the Philippines throughout the world. The Japanese Tourist Bureau (an official organization) also have a some- what similar working arrangement with Messrs. Thos Cook. Messrs. Thos. Cook are already doing something on similar lines for Hong- kong, but on a very limited scale, and for world-wide propaganda
similar to the Philippines) a subsidy would be necessary.
As a matter of fact there are a hundred ways in which the Government might advertise, but let the well known advertising maxim be borne in mind: "First get the goods, then proceed to advertise them."
Ju Conclusion it is perhaps fitting to add that, like every- thing else, the main schemes suggested necessitate a certain amount of expenditure to finance them, but it goes without saying that money wisely spent in this direction would bear much fruit, directly and in- directly, and in a few years amply repay the outlay.
D. K. MOSS,
Chairman, Tourist Sub-Committee.
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