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Excellency's view that Cinema propaganda is useless, but as
the home authorities like it and Shanghai pays for it, we may
as well go on with it as no great harm is done.
It is difficult to estimate what our actual expenses will be.
This month for instance we can look forward to the following
expenditure as certain.
6 Story Tellers.
190.00
Rent of office for June (in
arrears)
31.87
Rent of Office for July.
31.87
Office Attendant.
10.00
Petty Expenses.
10.00
To tal
273.74
We hope to start the Reuter scheme as soon as a reply is
received from home.
The estimated monthly cots of issuing the bulletins and trans-
lation into Chinese is $3,819.00. We have been promised 70
subscribers at $20 a month which will bring in $1,400.00 a
month. We therefore to be on the safe side are estimating
for a possible monthly deficit of $2,419.00 or in round
figures $2,500,00 a month,
Of course every subscriber we get in addition to the 70 men-
tioned will reduce this lose by $20 a month. If we were to
get 191 subscribers we should notmake any loss. In case of
emergency we prefer at present to estimate for a loss of
$2,500.00.
We have now 6 story tellers who have an aggregate monthly
audience of about 21,000 persons. We hope shortly to increase
the number of story tellers to 10. The estimated monthly
cost of these story tellers is $450.00.
Mr. Iso is arranging to print leaflets in the very simplest
Chinese for distribution by the story tellers. The cost of
printing 30,000 leaflets a month will be about $100,
We hope to bring out a supplement to the book of war Stories.
It