6
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As the Shadows lengthen...
and the chilly days of Autumn approach, the common cold comes out to play with renewed vigour- thanks to Serocalcin its playtime of Infection is only short-lived.
At this time many thousands are
starting their prophylactic course. Make sure of your supply by ordering Scrocalcin now,
SEROCALCIN
FOR THE PREVENTION AND TREATMENT OF COLDS
Packed in tubes of 60 tablets.
Pharmacists are reminded that the sole selling agents for Serocalcin in Hong Kong are Shewan, Tomes & Co. Ltd Chung Tin Building, Telephone 27781/3.
TAI HANG JEWELLERY
Wholesalers of CUT-DIAMONDS
Sale, Agents for
Liberty Diamond Cutting Works (Pty) Ltd.
Johannesburg, South Africa.
Bank of East Asia Bldg,
7th Floor, Room 707.
Hong Kong..
Telephone 21888
THE HONGKONG TELEGRAPH, SATURDAY, JANUARY 7, 1950.
WEEK-END WOMANSENSE
Seen here is the new Khort. strapless evening dress of sliver brocade with Ingoous doute rowe design. The skirt folds over in front, and the top has wide sleeves and stand-away collar.
Ant aight calu
day lato evening
#ver
silk dress
WOZN
#
EL patterned
Highlights
Of London
Spring Shows
THE practical
14blem
iUqL ྴ N''I d the of heater
deess moking in Britain was provided reer athy by the Fashion Show of 1050.
hy spotsored Joudly Jurqnant of Landor l the Vogue Pattern Service With fifty odd models ranging from simple dresses to elegant evening BI bridal
the hume powns diersmaker can beneft from the Campus whle experietver of a fable house in the selection of exclusive materiais, made firm a correctly styled patterni
day
Highlights in the Spring 1950 Shrew are reversible clothe, bandered woollen continga, com- Juned with matching sult and
"separates" dress weights, and which allow various combina-
ms of different
be worn together.
materials to
PTE #?
0
New
By Joan Erskine
On
Variations "Day-Into-Evening"
LONDON,
the dress
UTSIDE
salons of Mayfair it was a cold, groy day;
Beauty Reminder
EVERY enthusiastic beauty.
quester
and what women shendet
keep her eye peeled on the future. Just be
face chuse one's
velvet is smooth, with not a sign of erinkle or crease, is not proof thaast
It is going to stay that way. Premature wrinkles can come over night. But they will not play that incan trick on you if you attend to your good looks Phores.
Use
B
scene.
The Theme
the
a
but inside, a very different which juited forward. If all:
Against a back- else felled, you could use
pockets to carry your belong- ground of pale grey walls
Ings in, for they were Very and TOWN of little gilt ample! The jacket was worn chairs, Frederick Starke, over a navy and white dress. lender of the London Another break-away from the
traditional line was seen In Model House Group short strapless evening
dress showed us the clothes wa made of silver bronde with the shall be wearing in Spring, famous Redoute rose design *1950. I am pleased to be The skirt folds over in front, able to tell you that these and the top has wide sleeves
and a collar which la deliberate models are designed with ly intended to stand away from foresight as well as being the neck. (Illustrated). very beautiful.
The theme underlying the whole collection was the "day- Into-evening" idea. For many months now, we have been ae- customed to see dresses sudden- ly shed their tops, sult Jackets disappear to
reveal sparkling strapless bodices,
buckie спред on to make long overskirts and so on. Usually these ciresses were in heavy elaborate fabrics, but Frederick Starke showed a number of pure silk prints, in addition to the brocades and sation,
CURRENT TREND
These nearly nil followed the current trend of bloused backs, skirts, und curved
slender shoulder ine A wide cummer- burui sash juned top to skirt,
and
ensured that no join wha visible, the silk dress was pale pink with traced grey motif design; another wan floral, pink, white and cerise sades.
Thus is the first time since the war stort pure silk has been used a lavishly in collection, and its return is greatly wel- carmed The strapless tops of them dresses were beautifully
fulded and draper.
{ར་ཏོ་ཛས་། ལོག༽<F7 orliex
warm water. Then dash on cold to excite the blood streanis
Dest on to give the
a fresh, youthful colour, Never apply
soap suds Just before going out of doors or im mediately after coming in.
After a gentle drying, use a cosmetic, if that is foundation
then on with the your habil, fragrant powder.
At bed time you should do a little wrinkle-preventing work. cream Invishly, persis The cream should be heavier to tently and correctly. The well offer resistance to your fingers. Jubricated skin is the one that not only the cream, but the endures right along through the friction that keeps the surface
Stooth. Massage years.
strengthena Whenever you see gay, youthfel-looking old girl the underlying Bbres.
Tap and slap, all over your you can know that she has an
face. early start with beauty methods,
Use fattened Angers at times,
then the ends of the always been
On close, pounding friendly terms with the cosmetic
as if they were bittle hammers. Be gentle around your
where the tissues are soft and delicate.
bas
Elizabeth Arden of London kit. supplied harmonising make-up
for the parade. Buttons, belts
and trimmings were by a well.REMOVE make-up with a thin Do circles over your forehead.
known muker Paris HouNA",
-emollient. Then remove cream but not un your cheeks.
shoes by Dolcis and jewellery with lasues and wash face
by Ciro, all of London. The bats In the show were designed and made by Jacqmar.
This Jacqmar/Vogue Pattern Fashion Show will begin a tour In the provinces of England in the first week of February 1950.
thoroughly. Be fussy about the soap you use. Most tollet soaps
are high grade nowadays, but THIS is the time of year when
one that agrees best with complexion.
you must weather-proof your
may be suffer-
the
It
the complexion of the woman ing from the mid-season blues. next door may not be the it may lack colouring, I may happlest choice for you. Rinse jook sallow,
casily away every bit of lather with develop a rough surface.
needs special coddling.
PEARLS, PEARLS
EXPRESS
At any price, pearls real; pearls cultured or pearts äril-· ficial are the Jowels of 1049/50, and as the DBỠ Ball Earl's Court, London, · film · star Valerio Hobson struck 's now nate by wearing her pearl necklace back to "front,
at
cuts
II
You
may not be using, enough cream to overcome the havoc wrought by crisp winds that seem to take
the hide right off your face.
If
the epidermal coat is excES- sively dry, use cream ailer aner
sleeves,
All
SIMON MASSEY, another model house designer, "showed a collection of fine tailored multa, and conts today. He has stub- bornly kept his skirts slightly longer than most of the other designers, and as they are Ught- fitting, the effect is flattering. The main fabrics were barathea and gaberdine.
their originality lies in unusual treat- ment of packets and rovers- because here was'n collection
of classic suits. The belted line has been left to other designers... WORTH A MENTION Nearly all collars, wh
whether on coats, sults or dresses, stood up 1. Black barnthen suit, con at the back or folded down sisting of light skirt (pressed deeply, and where there
like a man's trousers in front), and tiny revers, they jutted out in front.
Atting mess Jacket. Most suit skirts had two fiat Over thin hung u full-length pleats at the back to give walk-
cloak, flung back to show ing space. Large patch pockets
Jermon Buing. (This was aptly were seen on several dresses named "Sandernnu”--after the Points which aroused Interest: sherry advertisement, depleting Odd gloves worn with a muя- the silhouette of a Spaniard in fard dress-on tangerine, the cloak). other mustard: n full basque of
2. A navy unpressed pleats, which belted
Allver on a short-sleeved
to 2
pale blue, bloused-back dress, transform“ it into a suit: Accordion-
up
were
Ensign."
cloth cont with buttons called
It was worn over a
sult of navy and white--tho jac- ket was chalk-white with the snime silver buttons, and the
was navy D Akiri
bluc. An ad- ditional skirt in white formed
ing pleating which fanned out panels from
from the sides of a dress. (There were mock buttons and buiton-holes down the sides): part of the ensemble.
tweeds Fine lightweight erepo
3. The show finished with a soldier
and n sailor. The
black Ioose
and lambswool cloths in cicellor A
pastel shades: Large loose cot- lar of white pique tucked into In dark suit (rather like a nap- kin!): Three-quarter sleeves on nsult which allowed long gloves 10 be worn wrinkled up fashionably: A huge pique bow
10
three
quarter coat with deep hooded shawl collar completely with white (the whole
thing
lined
being reversible) worn over a black Aul. The *soldier"a
1009 three-quarter check cont
(Grey/white/black). The rever- sible lining to the coat was in yet another check.
like while paper on the hip of a worn over A check sull navy dress: A variation of the mermaid line cascading from full basque: Floating panels which crossed ni the back to form
the popular "scissora"
line
SHEDDING OFF
The
Grosgrain coats were the most outstanding feature of the show. They are intended for use as
show bished
the day or evening conts, and the linc is a
usual
wedding simple une, with bark
way with a fullness, collar which stands up
dress. This one, to our surprise, and wide cuffed boasted a high Mediet collar and
'mutton riceves. There was a magnificent leg
From
enlours
the waist billowing double net Crank chartreuse,
behind. The ice-lemon, overskirt floated black and navy. illustrated is
Tiny cap she wore reminded us of a milk-cover (possibly be. cause it was hung with pearl drops!). Naturally, as soon
and the model had walked up Kreen
with suitably her expression on she began a striptease act. and came the bodice, cap, overskirt. Resuli-mani
Infinitely more
pleasing evening dress with fringes of pearls hanging from the strapless bodice, and a tight wrapped skirt.
one of these coats, worn over a patterned silk strapless dress. The most striking evening semble was the emerald
Deari worn over n cont
the short evenlag dress, cut
cut on liner of a ballet-dancer's skirt. Mussen of silvery-grey net pett- couts gave "bonly to the skirt, and the top won strapless.
POCKET NOTE
Brey
down chustened
once,
O
The line used for a tiny white celton pique jacket was carried out on several dresses. This Jocket had high curving poo kets-almost shoulder
height
41
Again, we wondered whether the designer thought of an at- tractive evening dress first, and added the wedding finery as an afterthought.
4. A buge bertha collar which was detachable, on a plain tailored cont
SERPENTINE
Idea for an ankle ornament: a twining serpent : high-lighted with brilliants.
-(London Express Service)
What, No Look?
Tthat
TOP London dress designers are hoping devaluation will bring them record dollar business when they stage their Export Shows the last week in January.
Besides the obvious incentive of devalun- tion, the Big Ten designers hove all agreed not to let their prices rise this season, and not to impose their £50 deposit for non-purchasing buyers until the July Collectons.
Buyers have alrendy accepted invitations from New York, Cinclinati, Seattle, Washing-
every face washing. Let it re- ton, Chicago, Canada and Australia.
main on over night.
The flesh will lap it up as a kliten laps up cream. A creamy founda- tion will act as a
prolective agent against the elements.
Because most women get no out door exercise during the winter season, circulation slows up. Slower circulailon may mean that the tiny tissue cells of the face aren't getting enough nourishment.
Drink plenty of water. Some sking dry out and a freer intake of water will help correct this condition. A glassful before breakfast, one between meals,
one af bed time.
By Helen Follett
Watch Out For These Colours SPRING colours are based on
hair tones-"Blonde," a peachy belge-"Auburn," light reddish brown.
Pale belge
ing up
tones are com- for spring.
strongly
tho
They are wanted in all types of fabrics, ranging from smooth gabardines and trico- tines to the highly-textured boucle tweed coatings.
and Muted pastels give every in- dication of developing into a big fashion. Early favourites are banana yellows, almond greens, flower pinks with beigo cast, mauvy blues, line, and orchid tones, the last included but not expected to be as big as this past summer
Wood rose shades return into, prominence with the influence of beige and tan on all colours.. These are the same tonics as the bola do rose which were so popular in the 1920s.
American dress A young designer, Thomas F. Brigance, passing through London textile buying on his way to Paris and Spain,
some heartening things
10 say about British materials.
has
"Such subtle colourings. lovely designs. ..beautiful weaves....it is amazing what udvances have been made In the face of so many difficulties."
And textile manufacturers
An unusual suit combination EP slim block barathen, skirt avid tanic focket in a nei - new spočiad ihantung, by Marcus,
Shape of Things to Come to the waist-plunge neck with indet white, modesty vest shown on this Matita reversible coltom
by
Ellen Discraft
receive their share of praise too, "Disarmingly cooperative, willing and kind.'
He promises to urge. other American designers to come over and "see for themselves."
Shoddy goods
buyer, even if he cannot replace them.
The more protests passed on to the manufacturer the more 'quickly he will realise that he must improve his product.
Fashion club
A SERIES of Hitle Boutique
salons attached to the big provincial stores is planned by a London designer for the spring. An all-fashion industry club, opening in Brook Street in 1950, will provide a dining and win- QUALITY in the gift departing rendezvous for buyers, ments is high, particularly designers and all manufacturers i connected with tho fashion
world. Household goods seem to be
utility the chief offenders. They cost "Little Boy Sult" in clerical much more, Inst
in toys, clothing and glass.
shorter
Star
...
весь
is
grey flannel with n tartan shart- sleeved under-Jacket,
which makes a separate sult..
time, And reveal their blemishes with indecent haste..
Navy blue is the latest newa All too recent examples, in my own kitchen include an 18s. from Parls for foundation boits. Od. aluminiurn coffee
One enterprising percolator with a loose, unsafe handle manufacturer is already, making within two weeks, a chromium- them in London with the ney plated toastrack already reveal- "plunging" line.
ing imperfections in the plating,
and a set of dish cloths rapidly unravelling
themselves back
and
bras.
No Look
MERICAN Women are falling
to their original yarn (price is. A for the Hat chested Bd. each),
silhouetio of the flapper erb, Only way to counteract this Introduced by French designers increasing shoddiness of house in New York. It is known Hold goods is to take the goods the "No Look." back each time to the store of purchase, and show them to the.
-=-={Lonton Express® Service)