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THE HONGKONG TELEGRAPH, THURSDAY, MARCH 10, 1949.
WOMANSENSE
Shaver (2,500), has no time to marry
Waistcoats
Brighten Dresses
By Victoria Chappelle
Miss Shaver
E
By EVELYN WEBBER
NEW YORK.. interior decorating the second; VERY morning at 9.30 a black limousine stops at a director of the board by the the side door of. Lord and Taylor's huge department third, and, within soven years, store on Fifth Avenue, and a woman gots out. Every night at twenty past five, the same car-hired by the hour-returns to pick her up.
The woman who hired it
is Miss Dorothy Shaver, 514. year-old president of Lord and Taylor's, and America's
woman. top career
She
carns £27,500 a year.
business
Dorothy Shaver's grosses more than £10,000,000 yearly. She is the Grst woman in. the history of American retail, merchandising to head a cor. poration of this size (Lord and Taylor's includes three other stores which she runs also) and the only woman ever to have fought her way to the top here in a great city store.
She has been with the firm 24
EVERY home dressmaker years. She reached her position keeps a look-out for just as a man would have by vote of the male directors. They smart accessories or waist- are still congratulating them- coats with which she can selves on "choosing the runt brighten or lengthen the life min for the job." of a dress or suit, and in fact very
DOROTHY SHAVER
vice-president.
By 1945 Dorothy Shaver was president, Today, from her £750 Chippendale desk high in the store, she presides over five vice-presidents (only one of them a woman), six manage- ment councils, and two, secre- taries.
Dorothy Shaver's green awn- ings over the windows tell New. Yorkers when it is spring. Rose- covered ones mark the first days of summer,
She solls fur coats and woollen underwear Já unseasonably warm weather with the aid of "blizzard" window displays, in which furs and underwear are never even mentioned.
She cultivates a special type of customer the wirds and daughters of successful men. "There," she says, "want good style rather than high fashion.
She gives early customers coffee and folding chairs as they wait for the doors to open. Red velvet cushions are in the store for customers to rest their el- bows on while trying on gloves. Tiny seed pearl tokens are given to brides buying a Lord and Taylor trousseau, and rat- ties free with every layette...In the men's department white coated chef serves free Scotch broth
A New Short Haircut Is Easy To Shampoo, Quick to Comb
· Courtesy Páramount Pictures Movie Star Mons Freeman likes her new short hairdo because It km.
so easy to care for, always looks smart,
By HELEN FOLLETT
"The fact that I'm a woman few of the big de- didn't stand in my way." she isigners show a collection said. "It even helped. Women without including at least make up the larger proportion of
Tin't surprising that women period. womnл in better two or three ideas for shoppers, a
qualined than a man to know what they want.
"No.
didn't rely on charm Some of the best which alone. Success depends upon have been presented recently hard work and ability. I worked are illustrated here. The woman hard at selling."
there.
who has had experience in making her own; dresses will not find It difficult to work out these Ideus for herself; if nol, most of us know a "little dressmaker" who can bo trusted 10 turn out o good job.
For Instance, there is the nent little waistcoat shown
above In
Sprays Of Perfume
Bu
UT
Shaver Dorothy
Also brought what the Americans call the Shaver touch to Fifth Avenue. "Barnum would re-
for then "The American Look"
gay and, fresh, rather than worldly and too wise"),
Dorothy Shaver was born in wide place in the road). The Centre Point. Arkansas ("just hard plave children de
of a judge, she came to New York with
Elsie, an artist, to scak their fortune.
her younger sister
Dealing With Men
president.)
Shampooing was no
are enthusiastic about short longer the arduous duty that it hair, The shorter the better, was when locks sometimes they believe. Less time is spent measured a full yard. Scalps in urrangement. The towering are feletioned more frequently, effect composed of rolls is dim-
Hygienic Conditions cult to anchor. Unquestionably it makes a woman look older, does nothing one way or another Culting. authorities agree,
load
The
BUT it has all paid off. Under though it does make some wo-
Dorothy Shaver's direction, men appear regal and distin- as far as growth is concerned. harm. the formerly stald, 120-year-old guished. Have you seen pictures Neither does it do any
Short hair is better ventilated store never has been more of Sophie Tucker of lato so thari locks that are coiled, upon myl How she ever manages to She induced Elsie to design prosperous. Business is up by some dolls for her to sell and more than a quarter over threo put a hat on top of that hirsute the feminine pate. So the short Elsie produced five. Dorothy years ago when she took over. Pyramid one cannot guess. But cut lends itself to hygienic con- cognise it," say her admirer" named them "The Little Sha- Her ambition is to increase it the style suits her because she ditions that are beneficial.
patron of the When she wants to sell perfume. vers." She sold them imme-
10 £15,000,000 year, twice is a large woman, and the type
beauty shop has thicken hair and beauty average for instance, concealed jets diately to Lord and Taylor's what it was before she became of face that can carry
a healthier scalp than in pre-bab of rolls, spray shopping crowds in the who also offered her a job.
times," mys a well known hair street with it. It's r £250 compliment
Since the first bob appeared dresser. "Most of our customers free. And people That was in 1924. She started She Is an awesome figure to buy the perfume.
As one of their comparison mbst of her employees-2,300 years and years ago and set the have more hair than they need
world
Its cars, women have and, now that the cop effect is shoppers, spying out competitive women among them-with given their hair better attention back, have to have their hair Whimsical advertisements are prices of other stores. Soon she frightening gift of persuasion than in the prehistoric pigtail thinned and tapered." her trade mark (like the full announced, "Why not forget High-strung and nervous, she page picture of the Empire about competitors and improve makes gestures and designs in State Building, tallest in the our merchandise? There would the air as the talks. Her looks world, proudly covered in a be no comparison then."
are striking. She is tall with cretonne slip-cover, and bearing
strong features. Her hair Is the words "we slip-cover almost,
quburn, her, eyeş astonishingly anything").
large and brown.
j
She never looked back. They made her director of the In the face of a Paris fashion comparison bureau the first monopoly here she inaugurated. year; director of fashions and
The schoolchild needs
Adequate Sleep
By CARRY CLEVELAND MYERS, Ph.D.
Yet she does not look like Hollywood's conception of career woman. She is the per- fect "ittle woman.*
She flutters a delicate lace handkerchief, and she doesn't
that she who knows afraid to cross the road.
core
In brilliant
listens to
illiant gatherings she
Let's Eat
BY
IDA BAILEY ALLEN
&
Enjoy A Finger Salad
ET'S see what's left in the frigerator; last of all, thin-peel
to other people's theories "LE
her OwnI,
Don't
never expounds
garden," I said to myself, or scrape if necessary and cut "unless I am trying to sell them I put on my big hay hat, and them in serving pieces. something, then I make them basket on arm and I went to cut them in advance, or their
effect upan men, therefore, deadly.
are
yellow plum tomatoes, some Her they thought of it arst." find out. There were plenty of vitamins will lose vitality.
little red cherry tomatoes and Cucumbers are sliced thick; a few large beef steaks"; a few carrots and turnips-in-strips Life With Sister radishes, the last of a third Plum tomatoes
halved; carrots planting some
and whole tomatoes cut in wedges; row
peppers cut in strips; does she gel along with turnips; two sweet green pep green men in America's cut-throat pers; and lots of cucumbers. I lettuce cut so
it can be competition department store hosed off the vegetables, piled with the fingers and dunked loo. rolled business? Dorothy's answer is them in my basket and tripped Pile the lettuce in the centre of soft.
into the kitchen.
on attractive individual bowl. Arrange the prepared vegetables around it: garnish with radishes and dunk
spotted inffeta-the THE average school child, even his lights off at the designated
the elementary grades, hour (allowing about tenis artist has drawn it with good docm't ret sleep enough. Jie minutes grace, always de. inrge spots for the sake of would be healthier, happier and finite amount of time), tell him effect. This would be an ideal more successful at school if he just once, henceforth if he fails garment for the women who
did. The child from six or eight to be prompt at bedtime he will years of age should have from not be allowed to go to bed then 11 to 12 hours; the child fram but will have to sit up in a chair eight in thirteen, 10 to 11 hours; without amusement for exactly the child from fourleon to eigh- one hour. teen, 9 to lu hours.
Since the hour for rising in
wants something to wear over a rather dull dark dress or for the business girl who has an unexpected dinner OF dance date and needs an additional something to give glamour to on office frock.
1900
I an-
If he does not choose to go "I always remembered never
to get in a position where I "Here are the makings for a could be knocked down. Nobody beautiful Anger salad,"
facts I mar-nounced. could deny the ahalled behind an iden."
She still lives with her sister,
пожа
"Finger salad?" Then, with a
n successful painter, in Erin, "You mean a salad you
Manhattan penthouse. eat with the fingers?"
content.
to your appetite's
Oatmeal Bread
Scald 1 It's
c. whole milk and
the morning is pretty definitely to bed at the end of this hour fixed by the hour when school let him stay up this night as opens, almost any school child long as he chooses. But on the enn figure out when he should next night, be sure he pays go to bed in order to get enough penalty of an hour in the chair it late for bed. Continue this sleep
Not many children will programme consistently, itnow their
in that by and by he will Neither has ever married. "No "'Yes, and marcover choose on their own pccord n choose to comply. It while in time," Dorothy Shaver says. dunked. The salad vegetables pour it over 2 tbsp. lard or bedtime hour early enough. the chair he wishes to converse "I met every challenge I was are arranged individually in vegetable shortening; add 1/3.c. Wise parents regulate such mat-
But bowls, and a small glass of sugar, preferably light brown, 3 ters. The older the child is, of you should respond as if noth-faced with except that one.
Ing irregular has happened, that is my choice. From the dressing Is supplied for the tsp. salt
and i
1 c. cold water. course, the less able his parents merely refusing to discuss the first I decided to sell, sell, tell,
Star 2 packages fast-rising dried to effect a proper bedtime hour
granular yeast into for him. They should have little cause and nature of his penalty. I'm happy enough."
water; let stand 5 min. Add to muk. Stir in c. sifted all
or no trouble enforcing regu Inr hours for the child in the elementary grades. Succeeding in this period in an atmosphere of happy relationships with the child, they have a good back- ground for leading the high school student through persu slon to hold himself to sonable bedtime lour.
Dres-
Fussing And Arguing
Nevertheless, there is for mom, Jawing, fussing and ar- Another attractive waistcoat guing with the child of eight or is the striped one which ision over going to bed than with shown buckled
at the back; the adolescent, as a rule. The this can be a good addition to chief reason is that, Instead of a sult or can be worn over the working out such regulations, to he observed automatically, most parents tell the child each end every night when to to bed
Ho and keep on telling him until ho goes.
dress.
year
Charming Afternoon Hat
་
dunking."
"What kind of dressing?" he Inquired
"Any kind
you like,
cold
that's purpose flour, and beat until
smooth and bubbly.
Then add
thick enough to coat the vee- 14 c uncooked quick-rolled
tables. Mayonnaise with lemon pts. Juice is good, so is plain-cooked salad dressing. or Thousand Island or
我
Beat in 5 c. sifted all-
purpose enriched flour, or enough to make a moderately cream sauce. uff dough. Turn onto a lightly French dressing is usually too foured board or pastry cloth,
thin”
БОШ
and knead until smooth und elastic. Put in a large oiled
Broad And Butter bowl; brush, over the top with
""I recommend that good bread and butter ba enjoyed
molted fat; cover and let rise in
a warm place until light, about
with this salat," said the Chef. 45 min.
Do not allow draft
"In some countries of Europe to blow on it. Punch down
the labouring classes make 0
meal of part of a loaf of bread
sliced lengthwise and filled with
sliced raw onions,
and divide in 2 parts.
and let stand 10 min. on ench Into loat with as little
础
Place in
08
possible.
cucumbers and sliced radishes two olled bread pans, Big".
This they eat with a plece. of Brush lightly with melted fat. good cheese."
Again let rise until doubled
prato oven,
"Pil put my dietitian's stump, in size, about 15 min. Bake in a
on 400 F. of approval on that meal any
for 15 time, if the bread is whole grain, 375 F. and continue to bake 25 reduce the heat to
Chef."
Then
to 30 min. longer, or until the
Now, there are a few things I bread is brown on top and want to say about finger salads, begins to leave the sides of the As they are made of raw vege pan. Thoroughly cool on a rack tables, they must be absolutely before putting in the broad box.: elean and free from bugs and
Trick Of The Chof
Assuming that you have o reasonable amount of self- control and have established in your child-say he is - tena reasonable amount of regard for your authority, do as follows;¿ Tell
him
ho needs 11 hours of sleep and have him figure out when his bedtime will, there fore, have to be. Tell him that for the rest of the school
dirt. Cut off any this will be hlo bedtime for
leaves, and wash the nights preceding school days.
It might be helpful to him it
taining salt. This will rout out is thick and does not separate. you would remind him, on the
Then mix and crush 1
garlic peeled section first fow evenings, of the hour THE HAPPY LITTLE hat for hat,
choice of Eleanor any Insects.
Add lap. about fifteen minutes before It.lato afternoon wear can be as Parker of the movies. It is a rinse in cold water, using a with 1-top, salt. Give the reminder Just once brief as a minute, just a bit of side-swept hat of black satin, His spray attached to the faucet, (If pepper, I tep, sugar,
en-you don't have one put it on English mustard. Then add
1 In normaal tone 09 mere in- tullo and a feather frond. It gleaming surface further formation. But make up your mind to do no Jawing. The first can also be a really beautiful hanced by iridescent bulteries your shopping list; a big con- egg yolk and 1⁄2 isp. vinegar. of sequin and lace perched venience for a few cents.) Next Beat rapidly; then beat in alter- time he falls to be in bed with little concell, as is this charming above one eye.
crisp the vegetables in the re-nately 1 c. oll and 1/3 c. vinegar
the
thoroughly in tepid water con- To make French dressing that
1 tsp.