THE HONGKONG TE LEGRAPH, FRIDAY, JULY 21, 1939.
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JUNE_RELEASE
Jack Harris's Orchestra BD-5477
The Blackbird Hop-Q.S. Heaven can wait-F.T. There's a ranch in the Rockies--F.T. Waltz of my Heart---Waltz Thanks for everything-F.T.
Carioca-F.T.
The Donkey Serenade-F.T.'
Jungle Drums--F.T.
Back Bay Shuffle-F.T.
I cried for you-F.T.
I know that you know--F.T.
The Blues-F.T.
Jack Harris's Orchestra BD-5478
....Geraldo's Orchestra BD-5472
Artic Shaw's Orchestra
Artie Shaw's Orchestra
The
Hongkong Telegraph. Wyndham St., Hongkong
'Phone 26615 July 21, 1939
Year Of Din
NOW and then a small voice is
raised against the noise nuisance. One wonders why it is drowned by the blare which is modernity, or do the great mass of the public like to move in atmosphere of false excitement and noise as an anodyne to the disturbing events of the outside world?
1
an
Noise can be stimulating, even intoxicating, but it is alan tiring, and in one quarter there has been a gull for Government action, as
the number of inconsiderate noise makers increases every day, and
to
the effect upon the mental health of the community is held to be xurious.
As. contributor.
ti.
the cacophony of 1989, the "mike" has much to answer for, from the adenoidal accents of the crooner to the violent rhetoric of those Continental--politicians—whoso utterances have become as the thundering of the gods, reaching to every corner of the earth.
There is no escape except to turn it off at the source. Thero B-8893 in law of sorts in Hongkong to prevent the disturbing of the B-8894 peace after 10 p.m. but that doca not stop the owners of the super-
If
THOSE WHO ALWAYS PAY"
you black is
THE ordinary German
believes that you and
whose sole desire is to en- circle and attack Germany.
GOEBBELS has two cardinal
principles. First, hammer home your own point of view till Hi people believe it or go dolty. knows that if you tell most people one thing all the time, and they hear no contradiction, they will come to
St
Secondly, eventually. believe counter
by opposing propaganda picking on its weakest points, sup- pressing some essuntal part of it. Roosevelt's peace appeal was handled in this way by the Goebbels Press.—-—-—-—-
Another function of Dr. Goebbels's propaganda is to work up good will abroad for Germany, In this he has not been successful, so we shall pass it over.
The rules for successful propa
"Mein Kampf." Le! Us examine gands are laid down by Hitler in his them.
HITLER SAY
-Strube in the "Daily Express”
say white often enough
—people will believe it: that is the
QUT he is not Üked: No
BUT
squares ure named after
n. For days before Goebbels' ar- rival in Vienna last year
theory of GOEBBELS and he is I had to wade through sinbby news-
practising it in Danzig.
.by.
DENNIS CLARKE
paper alleles explaining what a nice fellow was "Unser Herr Doktor' ("Our Mr, Doctor"). His reception- was cold compared with Goering's and Hiller's.
But the doctor has more valuable qualitles than popularity.-Hitler-first discovered the brilliant organising" ability of the tle Doctor of Phila-
from logy
Heidelberg University. He once described Goebbels an "Gescheit," which means "dever," not always in the best sense.
So Goebbels withdrew to his pro- paganda. His triumph is to have transformed millions of comfortable, doelle Germans inie dauntless Sing- tha propa-
frieds eager to die for Hitler 10- He feels that if he chatted to on ganda has no morality, it not see his audience. A speaker can
morrow and kept them geared up is a means to an end.
see from the faces of his audience ordinary German he would easily to that point. Results marie him ag .Benny Goodman's Quartet B-8895 super-something-or-the-other.
Those who are compelled to It must be directed to the masses. what effect he is having and attune convince him that Britain Is not one of the most successful men alive,
He would not. I warmongering." A million workmen are more desir himself accordingly. .All Star Band B-8896 listen willy-nitly, and who esteemable booty for the propagandist than
from
stirring handful of aesthetes. cscape
thuse "Fats" Waller BD-5476
messages which shake the world would neclaim a tightening up of
against blaring loud-speakers.
Good for nothing but love-FT,
Blou Lou-F.T.
Patty Cake--F.T.
Waltz in my Heart-Waltz.
zt
Propaganda mus! be aimed people's feelings, not at their heads. the masses are feminine, like wo-
emotions," writes Hitler.
How has he done 117
I can give you the Starlight--Waltz..Mayfair Orchestra BD-34 whatever restrictions there are inen, to be woed through their in the audiences. "Though a worm, with an intelligent German friend boiled down to provide gun lubric-
S. MOUTRIE & CO., LTD. The Army Of To-day
York Building
Tel. 20527
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master
you may
noise.
He admits he learned his tactics have talked to many average Ger- from the Communists. He learned, mans and never got beyond being
ODDLY cnaugh, he copied our methods, Our wartime big meeting told I was a fool or a Har he confesses, that in a the individual's personality is sunk I once nearly went crazy arguing glories of dead German soldiers being nots are the admitted original models he becomes part of a big dragon," he about the Italian and German bomb- of all Dr, Goebbels' paraphernalia.
ing of open cities in Spuln. He told
Hitler himself writes in. "Meln "The masses understand only a comments.
me that it was the Republicans who The rougher and
One of the first things to do is to blew up their own towns. more
Kampf": "It was during the war that we had the best chance of estimating brutal your phrasing the more people shake a man in his own beliefs; then his convert him. Stun
The reason for this state of affairs the tremendous resulty to be obtained The fathers of the youths now you will convince." being called up for compulsory Hitler wrote this from bitter ex- critical facutiles with parcant and is one men: Dr. Paul Joseph Goebbels. from a propaganda system properly curried out.... The lack on our side E is the magician of pro- was exploited by the enemy so ef- service at lume are the men who pertence of trying to convert people
paganda who faites Thets helently that one could say it proved helped to initiate the change in by sweet reason.
the In fact. Hitler has the military attitude towards the gogue's contempt for the mass
of and white, truth and le. No halt like a pack of cards, shufles them werkt of real genius.
"In that propaganda I found ad- rank and file. When they stepped propie. Their receptivity is limited, measures. The speaker is an angel. up and dents them out in the wrong
mirable sources of instruction." forward in 1914, it was to join an he writes, their understanding ammal, His opponents devils.
He persuaded the Germans that their forgetfulness inmense. The Don't be objective. Put all, the Czecho-Slovakia menneed their exis-
Hitler instances the effect on his Army bound by that iron discipline
last point 14 interesting. Dr. which the civilian found irksome Goebbels is now busy blackening the quilt on your opponent, even a tence that the Lithuanians treated own Bavarian regiment of British does not deserve it. "Never admit
Justice on the other Austrians were governed by a gang them in the mess they were.,
the Memellanders brutally; that the lenfleta which urged the Bavarians and difficult to understand. The character of the Mr. Chamberlain the glimmer
to betray the Prussians, who had got "First Hundred Thousand" did whom he described last September as side," he says. The masses,
of Dolshevista and Monarchists. the Fuehrer, cannot distinguish much to break down the old man of peace,
where the foreign injustice ends and barriers in an institution that was
maintains that their own injustice begins. speech in the Queen of all
ripe for change. They proved
HITLER
Be simple. Hitler Saya men demu- understand right and wrong, black
writes
order.
HE
He is now on the job again. He
Hiller's first party job was pro
beyond doubt that the fighting propaganda instrumenta. People will FINALLY the propagandist bent on the destruction of create is machine to get them over,
чудя
£ news-
is persuading his countrymen that Paganda chief. Goebbels merely look the British are a horde of Visigoths over his chief's ideas and put his brains into organising a propaganda concentrate hate on Germany; that Mr. Chamberlain spirit of an Army is not neces- noi spend a penny to buy
опе enemy at a time. Go for an even more fanatical warmonger Goebbels seized control of the sarlly governed by discipline that paper they disagree with. They may Czecho-Slovakia, for instance, while than Winston Churchill or Duff media of news and opinion: news- could detect insubordination in throw away a free pamphlet, how buttering up Poland and Jugo-Slavia. Cooper because he deceived Hitler papers, radlo, books, theatres. He
over forcibly written. But the Their turn will come.
at Munich. I have no doubt he will forbade anybody but the party to hold the twitching of an eye.
public meetings. Those who dis There was much to admire in the spoken word, public or private, is all
Just now Goebbels le concentrating Eet away with it again.
obeyed went to concentration camps. powerful,
hate on England, oven forgetting For this work Dr. Goebbels carns, pre-war Army, in its emefancy and
nominally, £4,800 a year. He is Angrift (Attick) become his per- unquestioning obedience, but that advantage of speech. A writer does
He puts his finger on one striking Russia.
What a brilliant executor of his worth much more, of course, and sonal newspaper. Veelkischer Bea- superb fighting machine
chief's ideas Dr. Goebbels has proved. Keta it in the way of liberal expenses, bachter (People's Observer) became free servants, cars, houses. The party newspaper, All other papers fashioned in a mould that was
Hitler himself confesses he is often rough-edged, A new spirit could be quoted than the issue of astonished at the results obtained by splendour of his newest mansion on had to submit their copy for party a lake near Berlin has earned com- approval. Propaganda offelals wat ment. His offices, in a fine old palace, ched plays for heresies. Not even is abroad to-day. Gone is the a. booklet, "A Welcome to the following the above rules. sergeant-major of the "You broke Militiaman," a bit of good sense I often wonder it Dr. Goebbels on the Wilhelm Platz, are among comedlans escaped censorship.
a job on the British Berlin's next.
Meanwhile Nazi teachers took over your mother's hoart but you and brotherliness in which the would get
Council, our propaganda organisation,
The doctor's slight body (five feet education. Little Fritz is taught from won't break mine" type; the reasons for milliary practices aro
This fact astonishes the aver- four inches) supports a large head birth to be a Nazi, and nothing else. instructor to-day le a teacher in explained to the "rookie" of 1939,
Modern. Genmany is like an isola-
the modern manner.
The old barrack square has lost its age Briton. It baffles him that with a pair of Intelligent, almost
entlike eyes. His manners are suave. tion ward. Nothing enters from the Perhaps no greater example of terrors, and the pathway to our polley can be so absurdly He can be charming when he wants, outside world. The diet is provided
misunderstood.
exclusively by Dr. Goebbels. the change of heart in officialdomefficiency is easier to tread.