THE HONGKONG Telegraph, WEDNESDAY, DECEMDE 20, 1937.

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2

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The

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WEDNESDAY, DECEMBER 29, 1937.

Significant Budget Japan is considering a signi- ficant budget.

is Mainly it concerned with providing funds for the struggle with China. Moreover, it seems to envisage a prolonged war on the main- land of Asia, unless one is pre- pared to accept the explanation that it is merely providing for: every possible contingency in carmarking reserve funds, for developments in connection with the China "incident." The fact is Japan is very probably realis- ing by now that the cost of this adventure in Asia is going to reach prodigious figures and that it is going to go on and on. Even were China to crumble! to-morrow, there would be the worry and bother of a guerilla campaign which might continue for years. For China is vast and her fighting men are numer- ous. There is no prospect of China's quitting the fight, how- ever, and the indications are that she is mustering for a gigantic effort nt 11 counter-offensive. OS X This must be met. An army of a million and a half men in Asia, which must be paid and

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It is the consistently advertised product which makes the steady gain in sales. This way the consumer is constantly reminded of a particular product, Newspaper advertising is pre- ferred to any other form because it enables the advertiser to place his message before the consumer in the most effective manner. it can be changed every day, It does not become monotonous.

The "South China Morning Post** and "The Hongkong Telegraph" provide the finest media, guar- anteeing the largest morning and afternoon circulations.

Mako 1938 a more prosperous year by using the two leading newspapers.

Whose

faces are these?

Do you recognise the six faces on the blackboard?

Sir Richard Livingstone, in his presidential ad- dress to the Educational Science Section of the British Association, recalled a famous test set by an Army oficer during the war to his men.

They were asked to identity a number of people well known at the time of the test,

Many of them did not even know the name of their own Army commander. Results were:—

Three

Y son left school in England six weeks

Vago. In the next

three weeks we must decide. on his career.

He wants to be a barrister. I want him to come into my jewel- lery business. But some little

fed and equipped, whose casual-mental kink makes him want to ties must be replaced, whose break away. enormously lengthened lines of

He wants to throw up the cer-

Charles Peace, fentified by 19; George Stephenson, 16; Van Tirpitz, 15; Not Gould, 14; C. B. Fry, 11; Sir H. Palmer, Woodrow Wilson, Clemenceau, 7; Michel Angelo. 6: Sir R. Berden, G; Milton, 4; Havelock Wilson, 4; Lord Milner, 2; Sir Henry Havelock, 1.

Remember that this paper was set in summer 1918 when men like Wilson and Clemenceau were juggling with the fate of the world,

Above that test is brought up to date. The six pictures ure of famous people (all alive except one) whose photographs have been published many ilmes.

And when you've identified these, see how many of these people you can identify with the jobs they do:-

Voroshilov, Alt M. Landon, Alfred Noyes, Oliver Messel, Picasso, J. M. Keynes, Frances Perkins, Rouben Mamoulian, Molyneux, Sir Harry McGowan.

Answers foot of Column Ste.

weeks

plan

life

a

He wants to make

11

to

He found that London did not care about the small-town bright boy, that he lacked the spark of cunning which brings success. Now after thirty years of bitter failure he has not even got a job,

I shudder at the thought of position for himself my own son running this risk. off his own bat, and I respect But he says he must, that he him for that. But he chooses can never be happy here. the Bar, one of the most diffi- Perhaps it is my own fault for cult and influence-ridden profes- sending him away to a school sions of all.

where he mixed with sons of communication must be main-tainty of security and respect the university atmosphere he He does not see the difficulties. wealthier, cleverer men than I tained, whose huge consumption for a

dangerously uncertain will not want to come back to He pretends to but he can't. He am.

my little shop in this dull, sleepy thinks only in terms of the suc- He did well there. He nearly.. of munitions must be matched chance of fame and glory.

town.

cesses; I think also about the won a scholarship to Oxford, by the production of Japanese I like to think he would suc- And if he comes into my shop failures, the thousands of bril- and was in the cricket and foot- factories, would strain seriously ceed, but I am afraid to let him he will be trapped for life. I llant men who have gone to the ball teams. He was popular the financial capacity of the try.

know how easily ambition is kill- wall.

with his schoolfellows, and I was of nations. And woalthlest

I meant to conquer the. He laughs at the idea of glad. But now I am sorry. If I let him go it means losing world when I was young. failure. But I remember a great Japan is not one of those which him for ever. If I persuade him

But I know also the value of friend of mine who talked just houses during the holidays. He can be called rich in reserves to stay he will nurse a grudge security and respect, how diffi- like that, who laughed at this has just come back from a fort- At all costs she must preserve against me always.

cult it is to achieve them. I town and its little snobberies, night with one of them. her trade and economists are:

If he is to be a barrister he offer him these and he turns who went away to make his for- now discussing an interesting must go to the university next them down. My little offer is tune in London, certain that he problem in that connection: month. And once he gets into not good enough for him. Will Japan be forced to devalue

the yen; and will a cheaper:

currency make available to her ably be a dismal total if it were

Or

possible to estimate just what more profitable markets? will the unofficial boycott, which Hongkong has lost already as a

result of the war. So far we

ed.

//

could.

'SPINSTER"

is steadily gaining weight, ae have been spared the disaster of AM nearing Bfty, and have been a smile us I thought for how very short typist for almost thirty years. a time I should write that bleak cording to some quarters, make a campaign in South China; but her expansion commercially im-the fear is ever present. What At least I commenced my business word "spinster."

carcer as a typist, but now that I The eleven o'clock gun boomed possible, and eventually strangle Hongkong business would do have attained a position of some res out. I dropped my pen, clasped my without the Canton connection ponsibility I style myself secretory, honda, closed my eyes, and in the her overseas commerce, except a matter for serious con- That sounds more dignified, more inquiet of my room prepared to observe

the Silence, where she dares to try to force templation. Japan is not the keeping with my years.

Immediately I am transported to n sales with threats of violence? only one who needs to study the For isn't there just a sustestion grave at Einples. I am reading on There is little doubt that budget with minute care and for of sauciness about the word typist the headstone the name I had thought One visualises a smart young thing one day would be mine. Memories lothera will suffer like Japan as whom the financial future may with a permanent wave, pencilled good over me. The years roll back,

eyebrows, curmined lips, gleaming a result of this China invasion, not be entirely rosy.

love and in my dreams of husband, sports car. I hardly that The effects of a depreciated anger nails, and a beau with an M. G. and I am young again, huppy in my

bill, Already Hongkong has felt the

home, children,

The hum The second gun!

the rattle tenfe in the street, also worth studying. Japan is good example $66,000 loss on the year's opera-planning ahead. So must her prototype.

typewriters next door, the burr of A8 On Armisiloe morning I tions by the Asia Land company competitors in commerce.

was the telephone on the landing, and the Bilence is over. I am back In signature on a number

pinch. Yesterday's report of ayen upon Hongkong's trade are thoughs possibly I once was quite a of the pre-war

of

of

attributes the slump directly to one of those Hongkong must occupied with the witnessing of

of deeds. the drats present. the cessation of river trade and sco to it that she has the best After signing my name I added my I rearrange my face, for what can the lack of business coming to possible schemo of defence.occupation, and then, to conform with Armistles mean to an old maid any- And because it way? 1 Bit my pen and begin ngain. rules, "apinster." Its Hongkong wharvel. This is And such mattors have little or

Secretary-spinster secretary- of the nothing to do with sokllers and was a day of memories, a day for of the resulta

many Japanese blockade. And this is sallora, but with the dollars and thinking back, I remembered how spinster. Spinster! Spinster! Spin-

years ago I had signed ster! ! ! similar deeds, smiling a secret lie lonly one firm. It would prob-cents in every man's pocket.

one

Nameless

He went to stay at their

(Continued on Page 5.)

KEY

PICTURES

1. PG. Wodehouse, author.

2. Ethel Mannin, authores.

3. Malcolm MacDonald, Secret- ary of State for the Domin-

Jons.

4. John Barrymore, actor. 5. Shelley, pock 6. John Cobb, racing motorist.

NAMES

Kilmenty Voroshilov, Commis- sar for the Defence of the USSR.

All M. Landon, Hoosevelt's rival in the U.S.A, Presiden- tial election,

Alfred Noyes, poet,

Oliver Messel, decorator.

Pablo Picasso, painter.

J. M. Keynes, economist. Frances Perkins, USA Secret-

ary for Labour. Reuben Mamoulian, Alm diree-

Lor.

Captain Molyneux,

designer.

dress-

Sir Harry McGowan, Chairman

of Imperial Chemical In- dustries,

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