THE VALUE OF ADVERTISING
PUBLICITY BUREAU
RECEPTION
There was a large and repre- sentative gathering at the recep tion given by the Advertising and Publicity Bureau, Ltd., yesterday on the occasion of the opening of Its new offices in Queen's Building
NEW YORK STOCK
EXCHANGE
MARKET UPWARD.-
YESTERDAY
New York, July 15, The following reports on the New York Stock market have been received through. Messrs. Swan, Culbertson & Fritz:
yesterday's market: Stocks, to-day The Wall Street Journal report on Thoso present included the Hon.
were upward, due to an announce Mr. J. J. Paterson, Major V. E. ment by the Steel Institute that mill Duclos, the Ifon, Dr. R. II. Kote-production was at 38 per cent.
11 - wall, Mesara, P. S. Cassidy, R. D. capacity, which is 17 points or
Walker, W. J. Carrie, S. H. Dod. per cent. above last week owing to
increasing Automobile well, Ma Man-fal, A. Raymond. There was some moderate Irregularity Danenblick, E. W. Hamilton, C. Champkin, J. F. near the close, due to ndverse enrn- Macgregor, R. Ohl, Addis Martin, inga reports Issued by the American A. L. Downie, F. G. Maunder, Tolephone and Telegraph Company E. W. G. Malcolm and L. Hid Du.Pont. Boris were irregular. Gourley, U.S. Vice-Consul.
|
Stocks on the Curb Exchangu upward.
were
S. C. & F. New York office cables: The market was firm, but featureless. Steel mill activity during the past week in estimated at 30.9 per cent of capacity, against 35.3 per cent, the previous week, Automobile produc tion during the past werk is estimated
83,460, units,
THE HONGKONG
TELEGRAPH. TUESDAY, JULY
CHINA FLOOD MENACE
HANKOW HOLDS RIVER AT BAY
Hankow, July 15, The desperate fight to anyo Hankow continued all to-day. The Military have been empressing ting them to work on the dykes and all coolles they can find, and put other preventive measures.
Otherwise everything is quict, and the strange thing is that nor- In the mal conditions prevail city.
LACK OF EVIDENCE
POSTMAN CATCHES ALLEGED LETTER THIEF
Wak
Holding that the evidence of the principal witness for the prosecution was not sufficient to convict, Mr. W. Schofield, at the Central Magistracy yesterday afternoon, discharged Wong Yau, alias Wong Lai-chi, who charged with stealing a letter from
perty of Pun Wun-man, master of the prix Road, West, Keedad foot, pro
Pak Fuk Tong Imperts and Exporta Medicine shop.
second
soon as he had delicious, Ani
16, 1935.
RADIO BROADCAST
Review of the, Fleet At Spithead by the King
TEST MATCH SCORES
(arr. Herman Finck). 7.30-8 pm. Studio. Violin and Pianoforto Recital by Miss Jose Radesky and Miss Mops Maclean.
Programme. 1. The Skaters ......
Waldtoufol Selection Lilac Time.
From ZBW on a wavelength of 355 metres (845 küocycles): Detective Sergeant J. Shopherd said. 2.10 p.m. (Approx:), Cioro Down. that about 11,30 am, on Saturday 4-7 păm. Chinese Programme, the postman delivering mail in that 7 p.m. Stock Quotations. Outside the dykes the waters district put a letter into the private
7.03.7.30 p.m. Light Orchestral tell ́a tragic story.
box at No. 47 Des Voeux Road, West. Music. Hankow's position is still pre-He then went away to deliver other The Waltzing Doll (Poldini). carious, though even if the Chang- letters, but noticed the defendant At Dawning (Cadman). kung dyke should break, the actual complaints that letters had been stolen Old and New (A Potpourri of
standing near. As he had received Bien Aimes Valsa (Waldteufel). city could still be saved from the from private boxes in that vicinity.
Popular Melodies) floods If the fifty-one foot railway and having seen the defendant there embankment could be raised to before, he became fifty three feet.
another The Chinese authorities are do-letter, he rushed back to No. 47 and ing all possible to protect Han-saw defendant in the net of
taking the box. In fact, kow's interests, and will probably the letter out of
the he picked the letter up from decide to take this measure.
floor beneath the box. The defendant Within the Concessions it iBried to run away, but he
him caught difficult to believe that the flood and a struggle ensued. A constable threatens the very life of the then arrived on the scene and the de- place, but n short motor ride to fendant was handed over to him,
presents that the, buni
alf- ferent picture, where sweating coolies, stripped to the waist, are labouring unceasingly to prevent the dams breaking and ruining Whent: The market advanced on
rukt reports.
milions dollars of property in all the further lack strength of the mill markets and re-parts of Hankow,
n!
New York and Chicage commodity reports received through Messrs. Swan, Culbertson and Fritz:-
Cotton: Worther conditions are favourable. A large Russian .crop is indicated. In
reported Indian consumption and export of cotton during May was very large, To-day's market was narrow and fentureless.
A very
The future prosperity of the Bureau was toasted, and in the course of a speech of welcome, Mr. C. J. Church, Managing Director, referred to the value of advertis- ing. In this connection, he re- marked that Hongkong was very backward in its realination of the part advertising plays in modern life. It was regarded far too much as a more or less necessary evil which had to be carried out but was left entirely to any mem- her of the staff who had some spare time on his hands, or who could persuade his chief he had flair for drawing-and therefore knows all about advertising." "This in all wrong," said Mr. Church,
poris of disappointing threshing re- The watermark here is still "and unless we get a clear een-turns. There was a good demand for changed, but at Chungking and ception of what advertising does, cash wheat. Offerings were on the Wahsien the river is rising. and how it can be made to work light side, but the ranrket, faces in-chang, Shaai ant Yochow it is for you and increase your profits crensed hedging, the Canudan UP. when it is properly applied to the plus and the pending European har falling, but at Kluklang it is problems of distributing and sell-ext. The visible supply shows an alightly up-Router.. ing what you import from abroad, increase of 615,000 hushela.
corn WON thonths were
Cor: Neur position then the only people who are bent | strong, but distant fiting from your imports will be subject to the factors of imports and the godown companies who will favourable news regneding the crop. store your goods, and the nue. The visible supply has decreased by tioneers who will auction them 117,000 bushels for you when you can't sell them otherwise."
BEEF. SUBSIDY EXTENSION
AGREEMENT WITH DOMINIONS
Water Level Falls
un-
At
Hankow. July 15. The water level of the Yangize River at flanker to day register Sugar: A "Lagnant, but steady ed a slight decrense according to market with no fresh fenture of in-n Customs House report.
The drop of the water level is naid to be due to to-day's hot sum- mer weather indicated by the rise of the mercury to the high point of 98 degrees.
terest.
REUTER QUOTATIONS Dow-Jones Averages!
21 Rails
30 Industrials
20 Utilities
40 Bonds
11 Commodity Index
July 13. July 15. 121.88 - 121.72
33.39
33.63 22.21 22.06 96.88 HG.95 36.07
LL. GEORGE PLAN
VAST LOAN TO GAIN PROSPERITY
London, July 16. In the House of Commons, in- troducing legialation extending the beef subsidy for a further sixteen months, Mr. Walter Elliot, Minister of Agriculture, said in the past few
London, July 15. days they had secured a voluntary
The publication on Tuesday of agreement with Australia and New vast proposals for National Re- Zealand which would govern the construction are contained in Mr. supplies of mutton and lumb to the Lloyd George's New Deal Memoran- British market to the end of 1936: dum. recently submitted to Arrangements have been made for Cabinet. The main features are a supplies of frozen pork, excluding prosperity loan of £250,000,000 for bnconers, during the next six productive public works during the months. Definite arrangements next two years; the formation of for supplies of beef and veal have a National Development Board to been made with Australia and New Burvey-industrial,-agricultural and Zealand. They were beginning to financial resources, and to plan tackle the difficult question of the economic, progress; financial entry of the Dominions into thesistance for the development
chilled beef market.
Theso Interlocking
arrange-
It was to bring them to
H
ments were precisely those which the Government desired to see carried through by agreement, and triumphant conclusion that fur ther provision Was necessary. When final agreement was reach- ed. it was the intention that the Exchequer subsidy should be re- placed by a levy subsidy-British
Wireless,
GERMAN NAVAL
PROGRAMME
NOT CONTRARY TO AGREEMENT
the
and
It is generally believed here that the Impending flood disaster might be averted if the hot wea |ther continues during the next few
days. Central News Agency.
To-day's Lovels
Wong Yurzs, the postman, deposed that when he selzed defendant the letter was on the flour. He also found
chopstick on the floor. Fung Suen, a fokl, of the address, said that hearing the commotion he came down, and saw the defendant in custody of the postipan. He then opened the letter box, but there was no letter in
bad sent him to see if the letter in The defendant anid a friend of his the box was from Canton, and when
3.
- Schubert. Violin Solus Scherzo Van Goen. Londonderry Air..arr. Kreisler. 4. Had you but known ....Denzi. p.m Time and Weather Report. B.03-8.30 p.m. A Variety Concert. Song-lover of my dreams
("Cavalcade"),
Mad Doga and Englishmen ("Words and Music”).
Noel Coward.
Songs-When the Gipsy Played
Glamorous Night"). Glamorous Night,
Mary Ellis (Soprano). Instrumental-Basin Street Blues.
E flat Blue's.
Band-There's something about
a soldier.
When the Band begins to play.
he was looking at it through the glass pane in the box, the postman came up and selred him. He never took the letter out of the box, but a 8.30-8.40 p.m. Relay from Daven- man and woman who had come from try--England y. South Africa. Relay. the floor later opened the box andod from Headingley Cricket Ground, handed the letter to the postman. Leeds,
Mr. Schofield discharged defendant, 8.40-0.05 pm. Light Opera. remarking that the evidence of the Vocal Gems-Maid of the Mountains,
Selection-Countess Maritza. Vorn! Gems-Chocolate Soldier. Lilac Domino,
0.05-9.45 p.m. Relay from Daven-
Naval Review. H.M. The King in the Royal Yacht, Victoria and Albert, leaves Porta- mouth Harbour and receives the Royal Salute.
postman alone was not sufficient to convict; and especially as there was only one chopstick, it was hardly carroboration of the alleged offence.
JUBILEE STAMPS
POST OFFICE BEST SELLER SINCE MAY 6
try 3.03
p.m.
The
9.25 p.. Interlude.
9.30 p.m. Daventry News Bulletin. 9.45-10 p.m.
Ramona and hor
Grand Piano.
1. Rainin' the Rent.
2. Happy as the day is long. Ahl the Moon is here.
3.
Turn Back the clock.
Nanking, July 16. As at Home and in other British The Yangtze River Conser-Colonies the Hongkong Post Office's
4. during the past two vancy Commission to-day issued best seller the following bulletin showing the months has been the special jegye of
postage stamps water levels of the Yangtze River of the Jubilee of Their Majesties, in commemoration at various points to-day:
King George and Queen Mary.
Wanhsien 10.85 metros. Ichung 7.25 metres. Kluklang 13.93 metres. Nanking 6.99 metres. Chinking 6.67 metres.-Central News Agency,
Hunan Refugers
Up to July 6, two months after the local issue of Jubilee stamps was first made. the sales have totalledk $120.718.86.
6 has been 28,000 stamps,
The average daily sale since Mny to the value of $2,000, with May 6 hold ing he record with 93,000 sold. This figure represents approximately $7,500, or more than-three times the average daily sale,
Changsha, July 16. It is estimated that between In Hongkong, Jubilee stamps will July 5 and yesterday about 2,000 be on sale until October, and it is inhabitants of Lichow (Libsien in anticipated that by that time practi- overseas marketa; a Cabinet
to northern Ilunan near consist of a Prime Minister
Yochow) cally all of the original number of four or five ministers without de-flow of the Yangtse tributary in
have perished, following the over-stamps ordered, 6,064,380, in 3 cent, 6 cent, 10 cent and 20 cent de- partimentul duties; the Bank
will be cleared. nominations, England to be placed under the Kinng River in Yuanchow in the issue have passed over the counter
of Hunan. The flooding of the Yuen Alrendy 1,081,188 of this
special control of a board representing same province has caused the to customers, Anancial, industrial and commer-destruction of 60,000
Chinese cial interests of the nation,
The detailed sales up to July 6 Mr. Lloyd George advocates 1,000 villagers have been drowned Denominations
acres of rice crops and about are published below: abolition of quotas after expira- in Yuanchow alone. tion of the Ottawa agreements. but urges tariff
In different parts of Hnnan British agriculture with effective from the flood aren awaiting out-
3 cents May protection for there are over 200,000 refugees
June To July 6 measures to prevent dumping, whe-side relief. Investigations show ther from abroad or from the that most damage has been con-
Total Dominions.
fined to towns along the Ling
་
He emphasises the immense pos- Kiang and Yues Kiank (rivers). sibilities inside the Empire and in parily, developed countries like In-square miles, lying to the south- Hunan is a province of 83,380 dia and the colonies, also the un-west of the Tungting Lake. Hmited roun for expansion of in- ternational trade in Russia and People live in the narrow valleys 10 cents May
China.
The Far East The magnitude of undeveloped possibilities in China and the im- portance of the diplomatic financial policy that we pursue in the Far East were stressed.
and
The
of the rivers that flow into the Jake,
Sunshine at Nanking
Number Purchase
Issued Price 163,200
117,507 43,200
323,007 $9,710.91
Scents May
419,100
June
To July
350,397 96,000
Total
868,707 842,839.85
Juge
To July &
Total
161,200 120,697 38,400
310,107 $31,919.70
20 cents May June To July d
Total
90,009
73,192 18,000
181,107 $36,239,40
Grand total $120,718.80
London, July 15. The Foreign Secretary, Sir Samuel Hoare, stated in the House of Commons, at question-time, that
Nanking, July 15. the text of the Anglo-German
Nanking to-day experienced its Naval Agreement had been com-
first real taste of aunimer weather The memorandum, says municated to the League of Na
that with the mercury climbing up to would be registered owing to lack of equipment there 102 degrees. tions and forthwith..
is a deplorable deficiency in trans- Heat continued unnbated in the Asked if the information re-port facilities for Chinese workers afternoon despite a slight thunder cently published by the German and the output of wealth per storm which Insted about half an Government regarding the ships capita ia under one thirtieth of hour, they had Inid down or Intended to that of Canadian or American The Central Observatory TE- Jay down this year was accepted workers,
ported that the, typhoon
which by the British Government as in' There are many grounds apart started from the Pacific Ocean ati accordance with the Anglo-German from the commercial advantage, 14 long, and 8 int. changed its Agreement, Sir Victor Warrender and it would be a disaster if the course towards. noon and instead replied for the Admiralty that, as Western Powers failed to CO-reached the northern part of An- would be seen by reference to the operate in the process of helping nam. The typhoon, however, has exchange of notes, the programme China to establish herself and left not affected the southern pro- formed no part of the agreement, her alone to the tender mercies vinces of China at all-Central in the but it was in no way contrary to of Japanese exploitation...
News Agency. any part of it—British Wireless-
EXCHANGE RATES
Parix... Geneva.
Berlin.
Athens Milan
Shanghai..
New York. Amsterdam.
Vienna
Prague.
Bucharest
Madrkl. Lisbon
Hongkong
Brussels. Montevideo
Montreal
Belarade
July 12, .74.57/64 .16.1271
.12.28
510
.60.6/18
1/7%
4.95%
.7.28
.26
1184
400-
36.3/10
110% 2/2
20.31
·8944-
•218
..90%
Help for Conservancy Work
Nanking, July 15.
WATER LEVELS
FOR WEST, NORTH AND EAST RIVERS
The River Conservancy Commbaton
10 p.m. Press Bulletins, 10,05-11 p.m. Dance Music.
ZEESEN PROGRAMMES
LATTI
This Evening's Broadcast From The German Short-Wavers
Special programmes for For foliowa isteners will be broadcant from Zwesen
SOUTH ASIA ZONE (Both his Zone, broadenat from DJB. 1974 metres) and DIN 191.46 metres), 10.74m 16,100 kc 1.39. P 1J3 19,74 m 10,200 he SHE p.m. 13N 31.45 m 9,440 ke 4,451.15 p.m. BJB 19.7 m 16.300 ke 9p.m-¡ZJ9 LM, 4.45 p.m. DJB, DIN Annoanenment (Germ..
Engl) German Folk Song. Pro gramma „Forveast (German), Eng- The).
DJB
& p.m. "Kammer,” A Bong Cyela by Cierg Vellerthun. After Form by Erich Wunsch.
5.15 p.m. Tunical Talk.
5.30 p.m. News in English. 646 P.. Bymphony Concert.. 4.43 p.m. News in German.
.m. Concert of Light Musle,
R 2.0.
New in Ensilak
1.15 p.. Close down DJ, DJN (Germ..
Ent.
FABT ASIA ZONE
El Aala Zone broadcast Utrough DJq an 19.69 metres (16,200 k.e.) 1.80-3 p.m. Concert. news al à p.m.
p.m. DJQ, DJB Announcement {Germ,
Engl.) Germen Folk Beng," "ro gramme Farvesat (Germ. Engl.)
Hhart-Concert;
9.15 p.m.
1,31 p.m." Topkal. Talk:
The
Iter En
Porcelain Manufactory, 9.45 p.m. News in English on DJQ and
In Dutch an DJB.
Te p.m. My Song of Love Walts m
be
I p.m. Topical Talk,
11.1 m. News in German on 014 and
DJB.
11.30 p.m. Current Evenia,
1.13 p.m.
Young Folk Thruire: A Fairy Play. 12. "Hummer," A Hook Cycle by fleag Vallerthun. After Poems by Erich Wuneb.
English on DJQ and in Dutch on in. (Continued on. Page 1.)
12.15 am. News
IN THE FORTIES
Trials of Middle Age. Every woman upon entering the forties fears the miseries that usually develop at this age. She fears them all the more for their uncertainty. One of the first signs that all is not well is a low-spirited depression; then come violent headaches, heat flushes, hack pains, and palpitation.
Actually theso sifferlings can be for avoided by taking Dr. Willams' Fink aver and Over
Kwanglusg Provints ties the followlas | Pilla. It has been pris carry a
Wet North and Fast River
..
Place
of Observation
West Alver
on
Highest Lowert W, I W. L.
read, record 14 15
For future world harmony it is vital that Great Britain, the Unit- ed States, and Russlu should agree to a policy na strong as that of Japan, and to join that country in To meet the urgent need of
Blching July 15, aiding China to get on her feet. funds for the repair of dykes along worth Hires
at Thingyuen Mr. Lloyd George urges that we the rivers the National Economic. 74.55/04
Dat var 16.13 should advance credits to Chinn Council has appropriated $100,000 at Bhimahul 12.29 on a generous scale
and devote ench for the Yangtze River Con-North Hirer
at Shekhang more serious attention to Far Eas- sorvancy Commission and the Yel- 60.0/32 1/0.13/16 tern diplomatic problems and low Iver Conservancy Commission.
4.96/10 transfer representative to Central News Agency.
7.27% Nanking where he will have the 26 best influence on the course of .1184 events. Reuter.
516
400
Our
30% Helsingfors.. .226
110% Rising
.4%
2/0,5/10 Buenos Aires....15
20.30 Silver (Spot). ^-816 --
89% Silver (forward).81.5/10
215 War Loan... 100%
4.97
2264*
Curtailed Train Service
Felping, July 16.
-+20.0
427.0
4-15.5 --2.7
0.7 10.8
again that these woman in the most wonderful way through the ordeal of the "forties? On July July without suffering, This is because these pills enrich the blood, nourish the overwrought nerves, and give new 40.0 0 24.0 21.0 vitality.
fr. M. Millor, of 4 Mountague Place, London, England, atates: 16.0 14.0 "Upon reaching the forties began to feel miserable, tired, depressed. I could not sleep or cat; I had violont headaches, and was always irritable and nervous. Nothing did mo any good until I tried Dr. Williams' Pink Pills, and now I bless the day I started taking them. All my aliments soon vanished, and to-day I am like a different woman."
0,5 14
the floods in Northern Hupoh ac cording to information from the Ministry of Communications.
At present the ordinary south Although repairs of the damag-bound trains on Plugbanlu go to 4% od scations of the railway tracks as far as Hsiaokan, in Northern
15 on Pinghanlu, in southern Honan Hupeh, while express trains go you new health also; they are equally 30.3/10 have been effected through traffic only as far 100.11016 between Peiping and Hankow re- Horan Province-Centro
mains interrupted on account of "Agency."
Dritisk Wireiasi.
as Chengchow, In
Let Dr. Williams' Pink Pills givo"
Of all chomista.
good for weak, nervous, run-down men. Get n bottle now and start taking them after your next meal
For freer ånd
easier
Tennis
-
Whether you believe in hitting the ball straight up into the air or in sending it whistling past your opponent's left ear, you wil enjoy doing it in one of our new. knitted tennis shirts. For the half-length sleeves and the two- way collar are gloriously freo and easy. The knitted fabric is cool and absorbent. And being 'ent like a running vest, this shirt makes none of those alarming attempts to slip out of your trousers at embarrassing mo- ments,
Suitable for all Sports $3.00 each
Less 10% cash discount.
MACKINTOSHS TD
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